YouTube and other social media channels could make TV buys less critical, as Millennial consumers move to over-the-top viewing. Find out why earned views on YouTube help movie marketers gain an effective cost-per-view below that of AdWords campaigns.
As weary ad execs wandered home from CES 2015, we took a look at what this mother of all consumer electronics shows revealed about the future of advertising. We identified five trends that we think will matter for advertisers in the years to come, and checked in with three smart executives to get their thoughts.
As weary ad execs wandered home from CES 2015, we took a look at what this mother of all consumer electronics shows revealed about the future of advertising. We identified five trends that we think will matter for advertisers in the years to come, and checked in with three smart executives to get their thoughts.
Yesterday morning HBO Chairman and CEO Richard Pepler said that HBO will launch a stand-alone, over-the-top service that would allow consumers to watch HBO content without having a cable subscription. Whether HBO Latino will be part of this initiative is still to be determined. But Portada’s Susan Kuchinskas played what-if and asked several experts on their thoughts on an OTT HBO Latino.