What: TBWA\Worldwide has launched a membership-based online resource to showcase and connect brands with creative vendors.
Why it matters: The objective is to help producers and creatives locate and explore noteworthy diverse and women-owned creative vendors to bid on projects.
TBWA\Worldwide announced the launch of OneSandbox, a curated search platform built to showcase diverse makers and vendors in the creative space, and connect them with brands and agencies looking to develop a more inclusive supply chain. The platform seeks to make progress in helping diverse entrepreneurs achieve economic equity. Of the 30 million businesses in America, 52% are owned, operated and controlled by a woman or person of color. Yet they get only 6% of domestic business revenues.
“Today, almost 50% of the country is multicultural, and to say ‘I don’t know’ or ‘I can’t help’ is not acceptable,” said Doug Melville, Chief Diversity Officer for TBWA North America. “We created OneSandbox to better inform and better equip our industry peers to do their part to shift the D&I conversation, and make real strides to overcome the disparities for diverse makers and creators. We hope that by making this information easily and readily available, we can eliminate some of the barriers and make some real change.”
The objective is to help producers and creatives locate and explore noteworthy diverse and women-owned creative vendors to bid on projects. OneSandbox identifies, evaluates, and lists qualified MWBEs. This includes businesses that are either classified or certified by one of several major diversity councils: Women (WBENC), Multicultural (NMSDC), Hispanic (USHCC), LGBT (NGLCC) and Veteran (NaVOBA).
“What’s so powerful about OneSandbox is that brands and agencies will finally have one centralized resource to explore, experience and hire fresh voices and fresh visions that can create work that truly reflects a more diverse and inclusive American audience,” said Rob Schwartz, CEO of TBWA\Chiat\Day New York.
OneSandbox also includes information on more than 40 Diversity & Inclusion themed conferences, 20 D&I award shows, and a real-time aggregated newsfeed highlighting must-read stories from around the web on Diversity & Inclusion, with over 5,000 articles at launch. All of these features are available for public consumption at no cost.
Current OneSandbox member agencies include TBWA\Chiat\Day, The Integer Group, GMR Marketing, Eventive, TBWA\Media Arts Lab, The Collective, TBWA\WorldHealth, Nissan United, 180LA, Designory and Engage. The system is also in beta testing across other agencies within the Omnicom People Engagement Network (OPEN), with plans to extend full membership offers across additional Omnicom agencies, followed by the industry at large in the coming year.