Tag

Nasdaq

Browsing

What: The world’s first guaranteed advertising contract exchange – NYIAX (New York Interactive Advertising Exchange) – was announced. It will operate on Nasdaq’s  technology and leverage the Nasdaq Financial Framework architecture.NYIAX aims to transform ad inventory into standardized and durable securities. A blockchain-enabled media trading platform running in the cloud and powered by Nasdaq.
Why it matters: (Digital) advertising in mass media is becoming a commodity.. Trading of advertising through programmatic means and exchanges like NYIAX will become similar to trading of financial assets.

 

descarga (1)NYIAX (New York Interactive Advertising Exchange), the world’s first guaranteed advertising contract exchange, has been introduced. NYIAX will operate on Nasdaq’s  technology and leverage the Nasdaq Financial Framework architecture. NYIAX will be the first exchange to be deployed in the cloud and also run on blockchain technology.

NYIAX benefits media buyers by providing a transparent and trusted market to secure and re-trade premium future advertising inventory. Publishers benefit from the capabilities it provides to help them increase revenue by growing sell-through, retaining higher CPMs and reducing fees. For advertisers, the exchange delivers a new way of discovering and purchasing inventory. Through greater transparency and forecasting, advertisers are also able to secure the premium inventory they need in advance.

Chief Product & Technology Officer, Richard Bush, is currently overseeing the onboarding of a select group of premium companies on the NYIAX platform. Once the pilot program is complete in late 2017, NYIAX will incorporate trading use cases, benefits and details into the training it rolls out to ensure all clients have the tools and tips needed for proficient platform use.

“NYIAX is a trading platform that brings Wall Street to Madison Avenue through a Nasdaq-powered, seamless global exchange that allows publishers and advertisers to buy, sell and re-trade premium advertising inventory as guaranteed contracts,” said NYIAX CEO Lou Severine. “By enabling guaranteed digital media contract trading with efficiency, transparency and ease and providing the proprietary matching engine and trading tools trades require, NYIAX helps advertisers and publishers dominate the $72 billion US digital advertising landscape they command1. Once the exchange achieves critical mass within digital, we will begin supporting TV, print, radio and out-of-home markets.”

“Trading, a vital part of other market sectors, has now come to media. With the ability to trade guaranteed media contracts, advertisers and publishers can now be efficient and rid themselves of unnecessary costs and risks,” said Bush.

The Nasdaq Matching Engine and other proven exchange data models and technologies provide the foundation on which Bush and his team created the NYIAX platform. NYIAX and Nasdaq also co-created the other modules necessary to specifically serve advertisers and publishers.

For advertisers, the exchange delivers a new way of discovering and purchasing inventory.

NYIAX’s leadership team of adtech and fintech pioneers includes:

  • Carolina Abenante, Co-founder, President and Vice Chairperson of NYIAX, is an accomplished leader who has held key positions at Reed Elsevier (now RELX Group) and United Online, Inc.
  • Graham Mosley, Co-founder and Chief Strategy Officer at NYIAX, was most recently the SVP of Business Development at Mojiva, Inc, which was acquired by PubMatic.
  • Mark Grinbaum, Co-founder and EVP of Products and Platform at NYIAX, is a veteran of the technology industry having held positions at ISE Inc and Dow Jones.
  • Lou Severine, Chief Executive Officer of NYIAX, has led advertising businesses for more than 20 years and most recently was the Chief Revenue Officer of Phluid Media, SVP of AOL Networks and Director of Business Development at Microsoft.
  • Richard Bush, Chief Product and Technology Officer, served as former General Manager of Publisher Solutions at IPONWEB and served in a variety of key roles including Head of Product and Director Technology with Severine at AOL Networks.
  • Will Schmahl, Chief Revenue Officer, has more than 14 years of experience in the digital advertising space. He spent the last nine years working as VP of Sales for AOL Platforms.

The world-class leadership team is also supported by a group of financial services, technology and media veterans including Thomas O’Neill, Chairman of NYIAX and former Nasdaq board member, and Mediaocean CEO and Founder, and Board Member of NYIAX, Bill Wise.

“The platform immediately delivers clients upfront media buying and re-sell capabilities. As a new secondary market, a new potential revenue stream is one of the main reasons we are seeing so much interest in our pilot program,” said Severine. “What NYIAX is doing will change everything. Once the rest of the market is exposed, advertising as we knew it for the past twenty years will be ancient history.”

Join us at PORTADA Mexico!

 

 

 

What: California-based ad tech company The Trade Desk, Inc. has officially gone public on The Nasdaq Stock Market.
Why it matters: The Trade Desk debuted on the Nasdaq at US$28.75 as opposed to the company’s US$16-to-US$18-per-share projection. The price increase during the first day of trading is a positive development  in view of the recent softness in the valuation of ad-tech companies.

a500be19fc4f707910abfa874b6a1596_400x400California-based ad tech company The Trade Desk, Inc., a cloud-based technology company that empowers buyers of advertising, visited the Nasdaq MarketSite in Times Square in celebration of its initial public offering (IPO) on The Nasdaq Stock Market at US$28.75, against the the company’s US$16-to-US$18-per-share projection. Shares closed at US$30.10 at the end of trading.

The stock price placed the company’s market cap close to US$1 billion.The IPO puts US$90 million or more in The Trade Desk’s coffers, and the company plans to make oversized investments in international growth and programmatic TV buying.

The Trade Desk offers a self-service platform that allows media planners and buyers to define and manage digital advertising campaigns with as many targeting parameters as they choose – even if they result in quadrillions of permutations, creating unparalleled “expressiveness.” This provides clients a unique ability to bid accurately on each impression and target audiences with precision across devices and media, including display, video, audio, native and social.

Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Together, these capabilities enable a higher return on every advertising dollar spent.

“Marketers rely on their agency partners to stay ahead of the rapidly-shifting digital media space, and we are excited to be the platform they turn to in order to drive return on media spend,” said Jeff Green, CEO and Founder of The Trade Desk. “Similar to how the equities and commodities markets have transitioned from paper transactions on trading floors to electronic trading, advertising is transitioning from manual to programmatic. We could not think of a more suitable partner than Nasdaq, who pioneered the electronic trading that has transformed the entire capital market landscape.”

“Technology is at the heart of our brand and The Trade Desk’s listing today is another affirmation of our long-term commitment in supporting innovators and visionaries,” said Nelson Griggs, Executive Vice President, Listing Services, Nasdaq. “We congratulate The Trade Desk’s employees, investors and customers and look forward to their continued success in reshaping the future of advertising.”

 

What: After many weeks of rumors, Israeli content delivery platform Outbrain is said to have filed confidentially with the US Securities and Exchange Commission (SEC) for a US$1 billion Nasdaq IPO.
Why it matters: If the company succeeds, it would be one of the largest IPOs ever for an Israeli company. The IPO, due to the first quarter of 2015,  is still subjected to SEC scrutiny.

descargaIsraeli content delivery platform Outbrain is said to have filed confidentially with the US Securities and Exchange Commission (SEC) for a Nasdaq IPO, the WSJ reports.

According to the report, the company would seek to raise as much as US$250 million in an IPO, placing the company’s valuation at about US$1 billion. However, it remains unclear how much of the company it would seek to sell in any listing.

 

Were Outbrain to succeed, it would be one of the largest IPOs ever for an Israeli company

Outbrain may go public in the first quarter of 2015 if the filing passes SEC scrutiny. The company has appointed Goldman Sachs and JP Morgan as lead underwriters for any listing.

Founded in 2006 by CEO Yaron Galai and General Manager Ori Lahav, Outbrain is a content delivery platform that provides Internet content and article recommendations (it recently signed a major exclusive deal with Time Inc). The platform has over 400 employees in 15 offices worldwide, out of which at least 100 are in its Israeli R&D and data management facility. Employees outside Israel work in sales for the company, including a strong presence in New York City. A Miami unit targeting the Latin American market is going to open soon.

Outbrain provides links to a site’s older content and to content from other sites, to engage users in previously posted content that may have gotten overlooked on a site, and to provide a richer user experience for web surfers on a site. For this purpose, Outbrain uses cookies to determine what a user is interested in, and provides the appropriate links. When a user clicks on a promoted link from another site, the site that hosted the link gets paid for the referral, and Outbrain takes a cut. According to the company, some 100,000 content sites, including sites like CNN, The New York Times and The Wall Street Journal, use the company’s platform.

 

What: After many weeks of rumors, Israeli content delivery platform Outbrain is said to have filed confidentially with the US Securities and Exchange Commission (SEC) for a US$1 billion Nasdaq IPO.
Why it matters: If the company succeeds, it would be one of the largest IPOs ever for an Israeli company. The IPO, due to the first quarter of 2015,  is still subjected to SEC scrutiny.

descargaIsraeli content delivery platform Outbrain is said to have filed confidentially with the US Securities and Exchange Commission (SEC) for a Nasdaq IPO, the WSJ reports.

According to the report, the company would seek to raise as much as US$250 million in an IPO, placing the company’s valuation at about US$1 billion. However, it remains unclear how much of the company it would seek to sell in any listing.

 

Were Outbrain to succeed, it would be one of the largest IPOs ever for an Israeli company

Outbrain may go public in the first quarter of 2015 if the filing passes SEC scrutiny. The company has appointed Goldman Sachs and JP Morgan as lead underwriters for any listing.

Founded in 2006 by CEO Yaron Galai and General Manager Ori Lahav, Outbrain is a content delivery platform that provides Internet content and article recommendations (it recently signed a major exclusive deal with Time Inc). The platform has over 400 employees in 15 offices worldwide, out of which at least 100 are in its Israeli R&D and data management facility. Employees outside Israel work in sales for the company, including a strong presence in New York City. A Miami unit targeting the Latin American market is going to open soon.

Outbrain provides links to a site’s older content and to content from other sites, to engage users in previously posted content that may have gotten overlooked on a site, and to provide a richer user experience for web surfers on a site. For this purpose, Outbrain uses cookies to determine what a user is interested in, and provides the appropriate links. When a user clicks on a promoted link from another site, the site that hosted the link gets paid for the referral, and Outbrain takes a cut. According to the company, some 100,000 content sites, including sites like CNN, The New York Times and The Wall Street Journal, use the company’s platform.

 

What: Ebuzzing and Teads have merged into a company, through which they expect to generate US $100 million in sales in 2014. The newly created group plans to go public on Nasdaq in 2015.
Why it matters: The merger intends to create a global video advertising giant and gain a significant client base in the Americas. Its Outstream advertising product will be one of the major growth factors.

ebuzzing 2 -Ebuzzing, global provider of technology-driven video advertising solutions and Teads, a video ad management supply side platform (SSP) has merged to create the global video advertising group “Ebuzzing and Teads”. Ebuzzing and Teads, is intended to become the new global leader in online advertising through video and expected to generate US $100 million turnover this year, and going public  on the NASDAQ, New York in 2015.

The Ebuzzing and Teads group now covers a large percentage of the online video advertising field, and are thus well placed to deliver comprehensive and integrated solutions for advertisers and publishers.

Pierre Chappaz has been named the President and CEO of the group. Loic Soubeyrand ,will remain Teads´ CEO and Bertrand Quesada is becoming Ebuzzing CEO.Furthermore, Pascal Gauthier, former COO of Criteo and Anthony Rhind, former co-CEO of Havas Digital are joining Ebuzzing and Teads board. Teads’ investors, Partech Ventures and Elaia Partners will also join the board.

The group has over 300 employees based across 10 countries (USA, UK, France, Germany, Italy, Spain, Switzerland, Luxembourg, Mexico and Korea), including an R&D team of more than one hundred engineers based in France. The group’s turnover reached US $70 million in 2013, and is expected to exceed US $100 million in 2014 .

‘Outstream’ video advertising formats

ebuzzing nuevoWith the gradual transition of advertising budgets from TV to online, video has become the fastest growing advertising sector.

In 2013, online video advertising spend reached US $5 billion, and is expected to exceed US $8 billion in 2015 .

However potential growth has been restricted due to a lack of quality video editorial content, monetizable by inStream video ads, where video advertising is played before a user is able to access video content.

With this in mind, three years ago both Ebuzzing and Teads simultaneously developed new video advertising formats called Outstream, a video advertising that sits outside of the video stream and instead is placed within any other type of content.

For example, the video content can now be placed between two paragraphs of an article, between two images of a slideshow or in a newsfeed of a social network.The merger of the two companies will reinforce their global leadership in the video advertising industry.

Teads, the archetypal video SSP programmatic platform

Teads creates and operates several private marketplaces for its publishers (called “VPX”: Video Private Exchange) on which each publisher can manage the monetization of its video ad inventory in a programmatic or traditional way.

Already used by international media groups, such as Reuters, Teads is currently the only existing platform managing and optimizing both Instream and OutStream video ad inventory from a single interface.

Going public on the NASDAQ in 2015

Ebuzzing -The projected growth for 2014, which will boost Ebuzzing and Teads’ combined turnover to over US $100 million, means the group is planning on going public on the NASDAQ in 2015. The partner banks will soon be selected for the purpose of this operation.

Pierre Chappaz, President and CEO of the Ebuzzing and Teads group, and Loïc Soubeyrand stated: “We respect each other immensely and the complementary nature of our business models.

This is the beginning of an incredible journey which will benefit our clients, teams and shareholders.