What: Momtastic,a resource for parenting tips & advice published by Evolve Media, has announced the launch of the new Momtastic Latina section, sponsored by American Family Insurance (AFI). Speaking directly to the Momtastic’s rapidly growing Hispanic readership,
Why it matters: The vast majority of publishers targeting women are incorporating Hispanic specific content into their English-language offerings.

Momtastic, a destination offering inspiration and solutions for family and life, has announced the launch of the new Momtastic Latina section, sponsored by American Family Insurance (AFI). Speaking directly to the Momtastic’s rapidly growing Hispanic readership, the Latina section launch coincides with Hispanic Heritage Month, and incorporates American Family Insurance’s initiative, Por Ellos, Si Podemos (Because of Them, We Can).

Momtastic’s Latina section is a platform that celebrates, educates, and motivates the Hispanic community providing readers with the latest cultural news, entertainment highlights, recipes, holiday celebrations, and more. The Revamp Su Vida subsection will include editorial content and custom video series featuring Latina influencers who align with beauty, fashion, décor, food, family and more.

As the official launch partner, American Family Insurance will showcase Por Ellos, Si Podemos—an initiative that celebrates Latino leaders and public figures through a series of photographs portraying children as iconic Latino men and women. The portraits were shot by photographer Eunique Jones Gibson, who created the overall Because of Them, We Can initiative.The American Family Insurance sponsorship will include a variety of Por Ellos, Si Podemos elements, including a video player, photo gallery, branded takeovers, custom and aligning editorial, and social mosaic that pulls both English and Spanish social media content through relevant hashtags.

“American Family Insurance is pleased to partner with Momtastic to feature the unique work of Eunique Jones Gibson, celebrating Latino men and women who dared to dream big,” said Dwayne Maddox, Brand Ambassador Program Manager for American Family Insurance.

“Momtastic has long enjoyed a strong Hispanic following, so we’re very excited to devote an entire section to a demographic that makes up an important part of our readership,” said Rebecca Schmitt, Vice President and General Manager of TotallyHer Media.