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What: Facebook launched the  Facebook Audience Network, a mobile advertising network that provides the ability to target users across the applications they use while targeting them based on the information they have shared with Facebook. The new product will allow brands to advertise on third-party apps using Facebook’s detailed targeting data.
Why it matters: This allows to engage the Latin American audience across the social sphere  in a mobile setting without the need of having mobile specific landings.

Photo: Idea Girl Media. CC.
Photo: Idea Girl Media. CC.

Facebook launched the  Facebook Audience Network, a mobile advertising network that provides the ability to target users across the applications they use while targeting them based on the information they have shared with Facebook.  Facebook’s new mobile network will let advertisers use both standard banner ads and custom units.

The new ad network  will compete with companies like AdMob, InMobi, and Twitter, which has taken a similar approach to mobile advertising since acquiring the ad network MoPub last year.  The number of Facebook’s mobile-only users number is around 341 million. 59% of Facebook ad revenues now comes from mobile and these revenues are growing at a high rate. To satisfy the increased number of mobile users, the company has been attempting to become a “mobile-first” company and improving its tools to advertise to mobile audiences. The Facebook Audience Network is a part of this development.

What does FB’s new mobile ad network mean for Latin America?

Photo: Melenita 2012. CC.
Photo: Melenita 2012. CC.

“I would think that this new audience platform plays well to marketers that want to use the mobile “killer app” which we now know is FB,  in a way to reach audiences through better, more targeted means,”  Xavier Mantilla, SVP Multicultural at UM, tells Portada. Mantilla adds that “the impact for Latam will be a gradual change to having FB as a part of the media mix specifically for mobile, and they will battle to get budgets from Twitter and other mobile competitors, and may have a better offering from the sheer amount of data that FB has about its users and behavior. This may put them as the “must” buy for media on mobile, rather than other platforms that may be a “nice to have”.”

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What? IT company Movile with appAttach announced the launch of an unified app marketplace platform for Latin America.
Why it matters? The platform aims to connect and improve relationships between distribution parties in the region.

mobile-app-600-304IT company Movile announced the launch of an unified app marketplace that aims to connect and improve relationships between distribution parties. The company is trying to connect global app developers with Latin America’s growing smartphone market. This new platform will be called Movile Marketplace.

The company notes that it has already previously preloaded applications on Samsung, LG, Sony, Huawei as well as Apple mobile devices. The submitted apps are curated to ensure they meet quality selection criteria. To bolster this new project, Movile has partnered with app distribution and analytics platform, appAttach.

“Movile’s relationships with OEMs and carriers in Latin America are a perfect complement to our powerful app distribution and analytics platform,” said appAttach CEO James DePoy.

This move is an important one as Latin America is said to be the fourth biggest smartphone market by 2017.

“It’s a natural fit for Movile to help bring together OEMs, carriers and developers,” said Movile head of US operations Eduardo Henrique. “Movile is invested in making the Latin American mobile economy take off, and with this step we help ease the burden on everyone involved, and build upon our first success.”

Source: Ventureburn

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