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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Daimler

German auto giant Daimler has consolidated its global media business with Omnicom Media Group following a review. As of January 1, 2019, OMG will be responsible for more than 40 markets worldwide and all Daimler divisions (Mercedes-Benz Cars, Mercedes-Benz Vans, Daimler Trucks, Daimler Buses, Daimler Financial Services). Daimler´s spending is estimated at US$950 million.

 

 

 

  • Visa

Visa announced a strategic minority investment in Conductor, a leading digital payments processing technology platform in Brazil, to help accelerate innovation in payments and enable Conductor’s product expansion. The investment reinforces the existing partnership between Visa and Conductor, as well as the companies’ shared vision for driving adoption of digital payments across e-commerce and mobile commerce in Brazil. Backed by Riverwood Capital since 2014, Conductor has become a key technology-processing platform for retailers, banks, and other companies in Brazil looking to issue different type of cards and digitize their payments, resulting in better engagement and increased loyalty amongst consumers.Visa’s investment in Conductor is part of a broader global strategy to open up the Visa ecosystem.Earlier this month, Visa announced it would expand its fast-track onboarding program to fintechs from Latin American and the Caribbean in December 2018 to provide them with the ability to more rapidly onboard to VisaNet, Visa’s global network.

 

  • La Salteña

Argentinean media agency Mídios, chaired by Héctor González, has won La Salteña account and will be in charge of developing the communication strategy and media planning for the brand. The agency has already started collaborating with the brand and implementing a campaign. General Mills´ La Salteña is one of the top marketers of high-quality refrigerated dough

 

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • JetBlue

JetBlue announced that new flights between Fort Lauderdale-Hollywood international Airport (FLL) and Guayaquil, Ecuador’s José Joaquín de Olmedo International Airport (GYE) are now on sale with the route set to launch on February 28, 2019 (a). JetBlue is offering an introductory fare on the airline’s latest international route starting at just US$89 one way from Fort Lauderdale (b).Guayaquil becomes JetBlue’s sixth destination in South America, second in Ecuador and expands the airline’s broader reach into Latin America and the Caribbean. In recent years, the airline’s network strategy has focused on enhancing international markets which has translated into service in 22 countries. JetBlue’s footprint outside of the U.S. continues to grow as the airline adds and increases routes to more than a dozen unique island destinations in the Caribbean and in various cities in Mexico, Peru, Costa Rica, and Colombia.

 

  • Hilton

Canopy by Hilton, Hilton’s lifestyle brand, signed its first property in South America—Canopy by Hilton São Paulo Jardins, slated to open in Brazil in late 2019. The 98-room adaptive-reuse hotel will be owned by Tati Construtora e Incorporadora and managed by Hilton.Designed as a natural extension of the vibrant and pedestrian-friendly neighborhood of Jardins, Canopy by Hilton São Paulo Jardins will welcome guests with a strong sense of place inspired by the area’s local surroundings, including an intimate lobby with chic design elements that provide a glimpse of the area’s trendy, upscale offerings, according to the brand. There will be Canopy Central, an area with a restaurant and bar serving local contemporary cuisine and a flexible meeting space, as well as a lounge and fitness center.

  • Starbucks Corp

Starbucks Corp., the world’s biggest coffee chain is trimming down its European corporate operations and giving its long-time Latin American partner the rights to open and run cafes in four new countries. Under the licensing deal, Mexico City-based Alsea SAB will be allowed to expand the Starbucks brand in France, the Netherlands, Belgium and Luxembourg, where its presence is relatively limited compared to neighboring markets like the U.K.The coffee chain is under pressure to improve its business worldwide as demand dwindles for its signature Frappuccinos and customers — who once saw Starbucks as high end — trade up for more premium coffees.

 

 

 

  • Uber Eats

Uber Eats has tied up with Café Coffee Day (CCD), to launch the country’s largest network of virtual restaurants. It will start ‘delivery-only’ restaurants exclusively on the Uber Eats app, for which both the companies will come up with various brands. The first restaurant brand is scheduled to launch in November. Uber Eats would provide the technology, backend and delivery logistics.Depending on its success, the company plans to take this to other markets where it is eyeing rapid expansion such as Latin America.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • McDonald’s

OMD and Starcom are the two agencies chosen in the McDonald’s global media review to split the fast food chain Latin America media account. Latin America is one of the three McDonald’s markets where the global review has concluded.The review was conducted by Ebiquity.

 

 

 

 

  • CMPC

Media agency Initiative, part of the IPG Mediabrands network, will be in charge of paper company CMPC (Compañía Manufacturera de Papeles y Cartones) media account for Latin America. The agency will handle media planning, buying and strategy for all CMPC brands including MPC Tissue, La Papelera de Plata, Productos Tissue del Perú, Industria Papelera Uruguaya, Melhoramentos CMPC, Absormex CMPC Tissue, Drypers Andina and Productos Tissue del Ecuador, in markets like Argentina, Chile, Peru, Uruguay, Brazil, Mexico, Colombia and Ecuador.

 

 

 

  • Chango

Agency Mídios has been appointed media AOR for Tabacal Agroindustria´s sugar brand Chango. The agency will be in charge of developing the brand´s communication strategy and media planning .Midios is already implementing a media strategy for the launch of the “Azúcar Chango Bajas Calorías” campaign. The campaign includes TV (both open and cable), outdoor and digital pieces.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Hotelbeds Group

Hotelbeds Group has announced the recent launch of its latest strategic sales initiative to boost sales for hotels in the Americas market until September.As part of Hotelbeds Group’s commitment to boosting growth for its hotel partners and travel intermediary clients, the LATAM Origins program promotes top destinations in the Americas market via unique and discounted accommodation offerings in each of the chosen destinations.Each week 15 destinations will become part of LATAM Origins for one week only, with clients informed in advance about the destinations and the specific offers available in order to prepare. The exclusive deals are sourced via the Group’s 230 strong dedicated sourcing and sales teams in Latin America. The deals are available to all Hotelbeds Group’s Wholesale customers globally. This outstanding campaign focuses on offering aggressive discounts, to one destination each week, of up to 40% for the booking window period.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Daniela Landa at daniela@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Diageo/ Ypióca

Drinks giant Diageo intends to use its marketing expertise to boost the image of cachaça, the Brazilian sugarcane spirit, and to increase sales of the Ypióca brand it bought five years ago.It is, however, taking longer than anticipated, partly because of economic recession, partly because of 2015 changes to Brazil’s alcohol taxation regime that pushed spirits prices up sharply, a combination that has driven many lower income drinkers to the bootleg market.Ypióca’s net sales only grew 5% in the year to June, but those of luxury “gold” darker blends grew significantly faster: sales of Ypióca Ouro, its main “gold” cachaça, were up 34% in the same period.Interest in cachaça is growing internationally as bartenders acclaim its versatility. It can be used in more than caipirinhas, Brazil’s national cocktail: a three-time International Bartender of the Year award winner points out it makes a good martini, for example. As well as supporting calls for more countries to recognise cachaça in their registries of geographical indications as a product of Brazilian origin, recruiting bartenders as advocates could be a useful strategy for Diageo to adopt.

 

  •  Aerolíneas Argentinas

Havas Media has been awarded Aerolineas Argentinas’ media budget after a long tender. The agency will help the airline to consolidate its leadership and growth to match the progress it has made in terms of new aircraft, number of passengers, punctuality and services.

 

 

 

  • Santander / Formula One

Spanish bank Santander will not renew its Formula One sponsorship of Ferrari from next season, after seven years and €280m (£250m) backing the sport’s most illustrious team.Juan Manuel Cendoya, head of marketing and communication at Santander, believes Ferrari’s investment in Ferrari has been fruitful, claiming the return was higher than the marketing spend. Formula One has a global audience of about 400 million.Santander has an annual marketing budget of €450m, much of it going to the Spanish football league and Latin American football’s Copa Libertadores.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Daniela Landa at daniela@portada-online.com.

 

  • +Visión

Optical chain+Visión has chosen to work with business performance agency iProspecty and media agency Carat, both part of Dentsu Aegis Network Group, led by Juan Pedro McCormack. Carat will develop media planning with the aim of deepening the brand’s strategy, while iProspect’s intelligent content and paid media areas will work to achieve successful business results through digital channels. + Vision has multiple branches in Argentina and is committed to expanding its business.

 

 

 

 

  • AccorHotels

AccorHotels, a global leader in hotel operation, announced that from November 16, 2017 Ariadna Communication Group, under its RP (with MileniumGroup) and Digital divisions, will be its PR and Social Media agency. AccorHotels operates in more than 95 countries.The hotel group has a range of luxury brands such as: Raffles, Fairmont, Sofitel, Swissotel, Pullman, among others.

 

 

 

 

  • Mídios

Media agency Mídios has arrived in Mexico City with the opening of a new office. The subsidiary will be lead by Fabián Menendez, who previously served as regional account director and director of Research & Insights at Mídios Argentina. This is Mídios’ first regional office and the first step in the regional development of the agency.

 

 

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • AB InBev

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada following a global media planning and buying review that had kicked off back in March. US incumbent MediaCom has been awarded Mexico and parts of Latin America.Strategic consulting firm MediaLink and media auditor Mediapath assisted with the review process, which was led by the brewer’s global marketing team, based in New York. MediaCom was assigned AB InBev’s media account in Argentina, México, Chile, Uruguay, Bolivia, Paraguay, Puerto Rico, Panamá, El Salvador, Honduras, Guatemala, Dominican Republic & The Caribbean.  AB InBev main brands in the region are Corona, Quilmes, Brahma, Presidente, Pilsen, Paceña and Pilsener. The account will be handled through three main hubs, based in Mexico, Argentina and the Dominican Republic.

 

 

  • LATAM Airlines Group

LATAM Airlines Group has inaugurated its non-stop service between Santiago, Chile and Melbourne, Australia.The carrier becomes the only airline to connect Latin America with the Victorian capital.The westbound flight (Santiago-Melbourne) is over 11,000 km long and will last 15 hours, making it the longest flight in LATAM’s history.The company will operate three flights per week between the two cities.LATAM currently operates seven flights per week from Santiago to Sydney (via Auckland, New Zealand). Each year, LATAM transports approximately 190,000 passengers between Latin America and Asia-Pacific.With the new service, LATAM estimates that it will transport an additional 77,000 passengers between the two continents each year.

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

 

 

  • Finca Flichman

Mídios, the media agency led by Héctor González, has been chosen by Finca Flichman to work on the development of its communication strategies and media planning.

 

 

 

 

 

  • SKYY VODKA

The San Francisco based drink is looking to position the Brand in the Brazilian market with the launch of the first part of its’ latest campaign. The spot and the OOH pieces were created by Artplan. Mark up developed activations and Purple Cow, the digital strategy. Outdoor media pieces are present in San Pablo, Recife, Salvador and Campinas squares.Vice Brasil participated in the project with branded content. SKYY vodka is produced by the Campari America division of Campari Group of Milan, Italy, formerly Skyy Spirits LLC.

 

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Toyota/Global ::: Godrej Argentina/ Midios ::: “Idioma madre”/ Cepita :::

Click here for previous Latam Sales leads editions

  • Toyota/ Global

descarga“Fueled by Lemonade” is the third spot of the “Fueled By Everything” campaign, created by Toyota to promote its new Toyota Mirai – the first hydrogen powered vehicle in the world, and to educate about the potential of hydrogen as fuel. It is a warm summer evening and several children are trying to sell lemonade. But unfortunately, they fail to sell the product except from their mothers. To take advantage of that lemonade, Toyota and American comedian Nikki Glaser (MTV, Conan, The Tonight Show with Jay Leno) tell them they can do something else instead of throwing it, like use it as fuel drinkin. The spot was directed by award-winning filmmaker Morgan Spurlock .Each spot shows the search for unexpected sources of hydrogen. Prior to “Fueled by Lemonade”, there were other versions like Fueled by Bullshit and Fueled by Oil Creek. With each episode, on Toyota Mirai’s website(http://www.toyota.com/mirai/), users can find more information about hydrogen, its potential and the processes that are under way for its current production.

https://youtu.be/aYYT7LEBFYo

  • Godrej Argentina

Midiologos has been chosen by Godrej Argentina to handle media strategies for its colouring, hair Care and body care business. It will serve 919, Issue, Roby, Villeneuve and L’eau Vive brands.The account direction will be led by Vicky Elias who, along with her team, is already working on the implementation of the first work for Issue coloration.

  • “Idioma madre”/Argentina

Under Peta Rivero y Hornos general creative direction, Human presents its new campaign for Cepita del Valle. “Idioma madre”(“Mother Language”) looks to pass affection of the offline world to the online world: it focuses on the unique language between mothers and children. To achieve this, Human has specifically created a website  for the campaign, in which all mothers are invited to write the words their children told them and thus, giving way to the “Libro del Cariño”(“Book of Honey”.)The producer was Rebolución.

https://youtu.be/f11qHNj3xjI

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Mars-Mediacom ::: Johnnie Walker-  Anomaly ::: Heineken, Sol and Amstel – Tribal and DDB ::: Avenida.com – Carlos y Darío ::: Laboratorios Argentia – Mídios :::

  • Mars

descarga (1)Mars has appointed WPP’s MediaCom as its global media planning agency of record after a pitch. MediaCom will take control of the account in 2015.So far, much of the business has been handled by Publicis Group’s Starcom, which will continue to handle media buying for Mars.Mars Incorporated owns the Snickers, Galaxy, M&M’s and Maltesers brands.The win comes shortly after MediaCom has won Coca-Cola’s US $100m Mexico account and Procter & Gamble’s LatAm and Caribbean digital business from Starcom.

  • Johnnie Walker

descargaJohnnie Walker has selected Anomaly as its new global agency of record following a pitch. Anomaly beat Ogilvy, Wieden & Kennedy, BBDO and incumbent BBH for the creative business. The Diageo-owned whisky brand had been with BBH for the last 15 years, and the agency was behind Johnnie Walker’s iconic “Keep Walking” campaign. Talk of a review began earlier this year when Anomaly released “A Gentlemen’s Wager,” a branded film promoting Johnnie Walker Blue Label featuring actors Jude Law and Giancarlo Giannini. Diageo spent US $380 million in measured media in 2013, an increase of 24.6% over the previous year, according to Ad Age’s DataCenter.

  • Heineken, Sol and Amstel / Argentina

tribal y ddb-The team formed by agencies Tribal and DDB has won the Heineken, Amstel Sol and Amstel accounts in a pitch organized by Grupo Consultores. Tribal will focus on digital and DDB on other duties.

 

  • Avenida.com – Argentina

avenida-Agency Carlos and Dario has added e-commerce site Avenida.com to its clients portfolio.The agency will work to position Avenida.com as the leading brand in electronic commerce.

 

  • Laboratorios Argentia – Argentina

midios-1Midios, the media agency led by Hector Gonzalez, has been chosen by Laboratorios Argentia to develop its strategy and media planning.

 

  • Enterprise Holdings

descarga (1)Car rental Enterprise Holdings that operates the Enterprise, National and Alamo brands has selected Dentsu Aegis Network’s Isobar to be its digital agency. 360i, another Dentsu agency, will continue to work in the social and performance media areas.