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We spoke with agency and brand executives to learn about their travel marketing plans for 2017.

This is what we asked them:

  1. On which platforms will you invest/implement your campaigns in 2017?
  2. What travel marketing trends do you expect to see in 2017?
  3. In terms of marketing in general, what would you like to see more of in 2017?

luis-perillo-1Luis Perillo, VP of Sales and Marketing, Hilton Latin America Latina and the Caribbean

  1. We are increasing our online and social media investments, along with the permanent use of print media and PR.
  2. We expect to see greater investment in digital channels and social media.
  3. We would like to see more holistic campaigns that include different types of media, to generate greater awareness among key audiences through campaigns that include social actions, PR, online advertising, print, TV, radio, etc.

Copy of Portada-online.com - Events - Internal - SpeakersMaría Aguayo, Marketing Manager, Expedia LatAm and Mexico

  1. It always depends on the campaign, but digital media and television are a must.
  2. Travelers today are looking for more authentic experiences, which means they also expect travel companies to interact in a much more personal way and also add technology to their offerings.
  3. We hope that people in Mexico will take more vacations. We are very behind in balancing our work and personal life when it comes to paid vacation metrics. Mexicans receive an average of 15 days of paid vacation a year, but take only 12 days of vacation leave. Those three lost days means that Mexicans waste millions of pesos in paid vacation annually. We would like to see tourism continue to gain ground, see more advertisers in this industry, and see consumers being encouraged to travel more.

Christopher Arjona CastroChristopher Arjona, Senior Director of digital marketing, distribution, CRM, and loyalty programs at Meliá

  1. We’ll be focusing mainly on digital platforms (display, PMP, programmatic, social ads, etc.)
  2. We want the industry to place a greater emphasis on programmatic marketing as a means of prospecting.
  3. It will be interesting to know the general trends of the American traveler market that travels outside of the United States.

erica-doyneErica Doyne, VP of Marketing, AM Resorts

  1. AM Resorts’ campaigns are fully integrated, including extensions in social networks and online video, among others.
  2. Marketers no longer trust a single traditional platform, but rather seek to engage consumers with new strategies including online video, digital advertising, mobile strategies, public relations and social networking. In addition, industry marketers now seek to target specific markets, such as wedding destinations, the LGBT market, and the Hispanic market.
  3. The focus on experiences is gaining a lot of attention. Many travelers want to add something to their rest and relaxation, so the industry needs to offer more options.

More confirmations from great brand marketers for our Portada Latam Summit on June 3 and 4 in Miami and the Latin Online Video Forum which will preceed it!


latam summitsummit

 

 

 

 

Lucas Fernandez, Marketing Director at Mc Donald’s Argentina is going to speak about panregional marketing with a focus on out-of home media. Ana M. Ramirez Zapata, Regional Digital Marketing Manager Americas at Melia Hotels International will be participating in a panel which will analyze how the Latin Travel Industry is embracing Real Time Marketing practices.

Pablo Sanchez, International Media Manager at Puig, the Spanish  fashion and fragrance power house, will be speaking at the Online Video Forum about best practices in online video advertising, so will Roberto Ricossa VP Marketing & Inside Sales at Avaya.

We will be making more major announcements very soon!

The  early Bird Rate has been extended until this Friday April 25. Make sure to get your ticket now or attend the events PLUS get two hotel nights for only US$ 699!

More confirmations from great brand marketers for ourLatin Online Video Forum
and the Portada Latam Summit  on June 3 and 4 in Miami.


latam summitsummit

 

 

 

 

Pablo Sanchez, International Media Manager at Puig, the Spanish  fashion and fragrance power house, will be speaking at the Online Video Forum about best practices in online video advertising, so will Roberto Ricossa VP Marketing & Inside Sales at Avaya.

Lucas Fernandez, Marketing Director at Mc Donald’s Argentina is going to speak about panregional marketing with a focus on out-of home media. Ana M. Ramirez Zapata, Regional Digital Marketing Manager Americas at Melia Hotels International will be participating in a panel which will analyze how the Latin Travel Industry is embracing Real Time Marketing practices.

We will be making more major announcements very soon!

The  early Bird Rate has been extended until this Friday April 25. Make sure to get your ticket now or attend the events PLUS get two hotel nights for only US$ 699!