A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
Cloud storage provider Dropbox has appointed Mediahub New York as its media agency, following a review.Mediahub will work closely with Dropbox’s lead creative partner, 72andSunny Los Angeles. Dropbox spent US$28.2 million on measured media in the U.S. last year, and US$18.9 million during the first half of 2018, according to Kantar Media.Mediahub recent wins includes Ulta Beauty, Wyndham Hotels and Resorts, Chipotle and MTV.
- J.M. Smucker
J.M. Smucker Company, an American manufacturer of fruit spreads, ice cream toppings, beverages, shortening, peanut butter, oils, and other products in North America, has consolidated its´ U.S. Creative and Media Business With Publicis Groupe, following a review.Smucker’s products involved include jams, jellies and peanut butters, Folgers and Millstone coffees and those that formerly fell under Ainsworth Pet Nutrition.WPP and IPG pitched against Publicis for the business.It is unclear whether Dentsu’s Carat, which won the J.M. Smucker U.S. media business in early 2016, was invited to defend.
CVS Health Corp. has recently opened 15 of its Hispanic-focused stores in Texas, including three in the Houston area. The stores offer bilingual signage and staff as well as more than 1,500 products from Hispanic brands such as El Mexicano, Fiesta Spices, Jarritos, Pinalen, Picot, Foca and Ricitos de Oro, per the media alert. Rhode Island-based CVS first introduced the concept in 2015 in Miami. Since then, the company has expanded CVS Pharmacy y más to 130 locations in 67 cities across California, Florida, Nevada, Texas and Puerto Rico. By 2022, it’s projected that Houston’s Hispanic spending will grow to about US$77 billion, according to data from the Houston Hispanic Chamber of Commerce’s 2017 Houston Hispanic Impact Summit. That will represent more than 25 percent of the total spending in the region in 2022.
2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.
- Kia Motors
Kia Motors America has unveiled a new campaign for its 2019 Kia Forte featuring Latin Grammy award-winning, all-female mariachi band Flor De Toloache and a digital video series celebrating Latina business owners, according to Marketing Dive. The campaign, created with Hispanic agency Inspire, features the band traveling across country in the 2019 Fort, surprising Latina entrepreneurs and performing its latest single “Indestructible,” which will be available on Spotify beginning Nov. 9. Kia is rolling out 15- and 30-second videos to support the push, which will be shared on Kia Latino’s social channels, including Facebook, Instagram and Twitter, and on the campaign’s website. Kia is embracing several themes in its new campaign, including diversity, entrepreneurship and female empowerment. Highlighting Latina business owners and entrepreneurs is timely, as the campaign launched around Latina Equal Pay Day on Nov. 1. The number of cars purchased by Hispanic consumers in the U.S. is projected to double from 2010 to 2020, and new car sales to Hispanic consumers is expected to grow by 8% over the next five years despite an overall 2% drop in the market, according to Univision research cited in MediaPost.
2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.