Behind the Scenes of Hispanic Political Media Planning
Alejandro Roman Fuster of Pulpo Media explains why targeting a consumer is similar to targeting a voter.
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Alejandro Roman Fuster of Pulpo Media explains why targeting a consumer is similar to targeting a voter.
Ronald Geskey is CEO of Marketing Communications LLC and author of “Media Planning & Buying in the 21st Century.” Geskey has over 30 years of experience
A media planner is like a writer who creates the screen play for a film. A media buyer is like the actor who brings the film to life. A politician with a good message who fails to get out the vote loses the election. And a good media idea, poorly executed, might as well have been a bad idea. Sometimes execution is everything.
Carol Thompson is a media planner and buyer executive in Ad Cetera, Inc. , a Dallas, TX advertising agency. Media planners and media buyers don’t
Carol Thompson is a media planner and buyer executive in Ad Cetera, Inc. , a Dallas, TX advertising agency. Media planners and media buyers don’t