Search
Close this search box.
Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

Mc Donald’s

Association of National Advertisers

ANA Multicultural Day 1 Wrap-Up: “Lead with ethnic insights first!”

More than 800 marketing, advertising and media executives are gathering in Los Angeles for the Multicultural Marketing & Diversity Conference. To include ethnic insights into overall (total) marketing strategies is crucial, many marketers noted. Pepsico’s Carlos Saavedra presented Pepsi’s cultural fluency marketing approach.