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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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RedMas, a digital advertising solutions company with presence both in LatAm and the US Hispanic market, has appointed Javier Montanaro as VP of Sales for Latin America. Javier will be in charge of managing and supervising operations in Argentina, Chile, Colombia, Peru, Ecuador, Paraguay, Uruguay, Bolivia, Dominican Republic and Central America, and will report to Germán Herebia, CEO of RedMas. Montanaro joins RedMas after having served as Latin America Sales VP of Headway Digital.

 

 

 

Verizon company Oath, resulting from the combination of AOL and Yahoo brands, products, and operations, has defined its leadership structure for the U.S. Hispanic market and Latin America.  Armando Rodriguez will oversee all sales and operations, a position he has occupied at Yahoo since 2005.Armando’s leadership team includes Henry Zamarripa, who will lead sales for Spanish-speaking Latin America, Andre Izay, overseeing sales and operations in Brazil, and Matthew Harris, leading sales for the U.S. Hispanic market. In addition, Luiz Braz will lead platform solutions and Melva Midi will oversee sales operations for the region.

 

Hugo Gómez, CEO of Maxus Mexico since 2010, has been appointed CEO of NewCo Mexico. The new agency is the result of MEC and Maxus merger and will be launched in January, 2018. Prior to Maxus, he was Mindshare’s COO.

 

 

 

 

Leo Burnett Tailor Made Brazil has strengthened its media department with new appointments:

Janaína Barreto joined the agency as supervisor of the media research department. Maílson Dutra will take up the position of business intelligence supervisor. Tamara Lissy is the new digital media supervisor, while Angélica Gomes is the new media supervisor. In addition, Grazzieli Sacramento, Lucas Louzada and Renán Lima become media coordinators. Arthur Cavazini is the new digital media coordinator and Sharon Valle is the new media planner.

 

Lisandro Grandal, who led Y&R Argentina creative department for three years along with Fernando Tchechenistky, announced that he is leaving the agency. Tchechenistky will be in charge of the unified creative direction.

 

 

 

 

Federico Russi is the new creative vice president of Leo Burnett Mexico. He will replace Daniel Pérez Pallares.

 

 

 

 

 

 

Brazilian agency Isobar has announced that Pedro Thompson will assume as the new vice president of strategy. Thompson will also be part of Isobar Group that includes Pontomobi, Cosin Consulting and Isobar WorldSourcing. From this role, he will report directly to Abel Reis, CEO of Dentsu Aegis Network and Isobar Latam.

 

 

 

 

José Pablo Huertas is the new general creative director of Leo Burnett Costa Rica.

 

 

 

 

 

 

 

Alfonso Alcocer will serve as vice president and director of customer service of BBDO Mexico office as from this month. Since 2015, Alcocer has served as BBDO’s director of customer service, handling accounts such as Sabritas, Quaker, Bacardí, Mercedes Benz and Smart.

 

Ramon Laguarta, Pepsico’s current head of Europe and sub-Saharan Africa business, will become PepsiCo’s president, a headquarters role covering global operations, corporate strategy, public policy and government affairs.His current duties will be given to Laxman Narasimhan, who runs the snack-and-beverage giant’s Latin America division. Both appointments will take effect Sept. 1.

 

Vanguard Investments Mexico announced that Juan Manuel Hernandez has been named the head of Vanguard’s business in Mexico as the company expands its efforts to meet local investors’ needs for low-cost and broadly diversified investment products.Hernandez joins Vanguard from Blackrock Inc. Mexico, where he served as head of institutional sales. He also held the head of sales position for iShares Mexico.

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Join us at PORTADA Mexico!

Oscar Leon Walker has joined Undertone as Director, Multicultural Sales Strategy. Walker will be based out of Undertone’s LA office and will work collaboratively with sellers from the Midwest to West Coast as the business owner and subject matter expert. “Undertone hired me to set strategic business development partnerships with brands, agencies and publishers. I’m tasked with creating our go-to-market strategy for our new Multicultural advertising division,” Walker tells Portada. Prior to Undertone, Walker worked as the Regional Sales Director of Briabe Mobile, a full service mobile solutions provider targeting U.S. Hispanic, African American and Asian American consumer groups. Prior to Briabe Mobile, he was Sales Director, East at AdsMovil. Oscar is a Sales and Marketing professional with an outstanding record of identifying new business opportunities. Born in Latin America and raised in San Diego, CA provided Walker intimate insights into the Hispanic community.  Walker strongly believes in the power of building long lasting relationships and throughout the last decade he has won numerous major national accounts including: Ford, Honda, Western Union, Party City, Frontier Communications, Colgate, Charmin, La Quinta, Wells Fargo, United Healthcare, McDonald’s, Macy’s, Comcast, ABC – Marvel Agents of Shield, AT&T, and many other nationally recognized brands.

Caio Street is PM3 Agency  new Vice President, Integrated Strategy& Chief Digital Officer . A San Pablo, Brazil native,  Caio Street has more than ten years of experience leading integrated digital marketing strategy and communications that build impactful brands, create user engagement, and increase ROI. He has worked with such innovative brands as FOX Entertainment and FX Network, AMEX, CreativeLive, and Hill’s Pet Nutrition. At PM3, Caio is responsible for enterprise-wide digital strategy integration and execution including business leadership, technology delivery for digital common components, user experience/user interface design standards and implementation, and digital governance.

 

Republica, an independent marketing and communications agency, announced the appointment of Bianca Ruiz as vice president, group account director and Tania Echevarria as senior manager, creative operations.

 

 

 

 

 

Bianca Ruiz brings more than 20 years’ experience in account services and media buying to the team. Prior to joining Republica, she was  group account director at OMD for over seven years, where she led the team that serviced alternative media buying and creative execution for PepsiCo, Visa, Ocean Spray, McDonald’s, 3M, and Activision.

 

 

 

 

 

Tania Echevarria has more than ten years’ experience in creative operations management. Prior to joining Republica, Echevarria served in several capacities, including a seven-year stint with SapientNitro, where she held various creative operations roles. Echevarria received a bachelor’s degree from Florida State University.

 

 

 

 

 

 

Oath, the Verizon unit that encompasses AOL and Yahoo, has defined its leadership structure for U.S. Hispanic Market and Latin America. The announcement reflects Oath (Verizon’s) continued interest in the U.S. multicultural/Hispanic market as well as in Latin America.

 

 

Matthew Harris,  Director of Sales, U.S. Hispanic at Yahoo,  is Oath’s new Director of Sales, U.S. Hispanic.

 

 

 

 

 

 

Steve Zaroff has been appointed U.S. chief strategy officer at Ogilvy & Mather. He was previously North America chief strategy officer at McCann for five years. Prior to that, Zaroff was VP and head of strategy at SapientNitro and also served as deputy head of brand strategy at Kirshenbaum Bond Senecal. 

 

 

 

The National Association of Hispanic Publications (NAHP) announced their Annual National Convention in Miami Florida which will be taking place from November 5th to -7th at the Atton Brickell Miami. New leadership on the Executive Board includes, Fanny Miller, Interim Chair;, Mary Flores, Secretary;, Pauline Rivera, Marketing Director; and, Jose Zepeda, Jr., Interim Treasurer. Under a new leadership, NAHP represents membership Hispanic print publications across the country, including Puerto Rico. There are over 600 Hispanic print publications that provide ongoing information in Spanish or bilingual format reaching the fastest growing population, the Latino market.

Cross-cultural agency the community has hired Christopher Neff as Senior Director of Innovation, a new, interdisciplinary role that sits between the agency’s creative and strategic practices. Based in Miami, Neff will report to Luis Montero, President of the community.Neff joins the community from Tool of North America, where he was the Director of Digital & Experiential/EP.  Prior to Tool, Neff served as Director of Interactive Production at 180LA-

 

 

 

John Antoniades has been promoted to managing director, global business for Spark Foundry, the agency previously known as Mediavest/Spark. He was most recently CEO of Middle East and North Africa at Starcom Mediavest Group. He will oversee global business growth for the agency and will report to Spark Foundry U.S. CEO Chris Boothe.

 

 

 

22squared has promoted Brandon Murphy from chief client officer to president while president/CEO Richard Ward shifts to the new role of chairman/CEO.

 

 

 

 

 

Murphy has worked in all areas of the agency, leading the strategy, analytics, account management, content marketing and media departments. He originally started at Campbell-Ewald/Detroit before joining 22squared.

 

 

 

Ward joined the agency in 2006 as President & CEO.

 

 

 

 

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What: Oath, the Verizon unit that encompasses AOL and Yahoo,  has defined its leadership structure for the U.S Hispanic market and Latin America. Armando Rodriguez will oversee all sales and operations for the region, Henry Zamarripa,will lead sales for Spanish-speaking Latin America, Andre Izay, will be in charge of overseeing sales and operations in Brazil, and Matthew Harris, will leadsales for the U.S. Hispanic market.
Why it matters: The announcement reflects Oath (Verizon’s) continued interest in the U.S. multicultural/Hispanic market as well as in Latin America. (Last year Yahoo had closed its operations in the Argentinean and Mexican markets).

Armando Rodriguez

Verizon company Oath, resulting from the combination of AOL and Yahoo brands, products, and operations, has defined its leadership structure for the U.S. Hispanic market and Latin America.  Armando Rodriguez will oversee all sales and operations, a position he has occupied at Yahoo since 2005.

Armando’s leadership team includes Henry Zamarripa, who will lead sales for Spanish-speaking Latin America, Andre Izay, overseeing sales and operations in Brazil, and Matthew Harris, leading sales for the U.S. Hispanic market. In addition, Luiz Braz will lead platform solutions and Melva Midi will oversee sales operations for the region.

Join us at PORTADA Mexico!

Verizon, one of the largest telecom operator in the United States, acquired AOL in 2015, and most recently completed its acquisition of Yahoo for US$4.5 billion in early June. The integration of these two companies, which will operate under the Oath umbrella, should take several months to complete.

 Digital ad spend in Latin America is forecasted to hit US$8bn in 2017, growing to US$11.6bn in 2020.

A global leader in digital and mobile, Oath is a house of more than 50 media and technology brands, including AOL.com, HuffPost, Yahoo Sports, Yahoo Finance, BrightRoll, Flurry, ONE by AOL, TechCrunch and Tumblr, to name a few. Today, the combined properties of Oath reach over 1 billion people worldwide, with a goal of reaching 2 billion people by 2020. Oath is shaping the future of media and building brands people love through scaled audiences, trusted content, premium distribution and differentiated data for thousands of the world’s leading advertisers.

Latin America remains a strong market for growth in digital advertising. According to eMarketer, digital ad spend in Latin America is forecasted to hit US$8bn in 2017, growing to US$11.6bn in 2020.

CHECK OUT: Verizon buys Yahoo: 8 Things You Need to Know

“We are creating a transparent and reliable environment for advertisers that combines relevant and differentiated content with a complete set of data that gives us an in-depth understanding of more than 1 billion people around the globe. This represents a huge opportunity for advertisers in Latin America, where we’re seeing tremendous growth and momentum,” says Armando Rodriguez.

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