Juan Carlos Samper is the founder and CEO of the recently created We are Content, one of the first Content Marketing companies in Latin America. Samper has worked for Microsoft, founded IAB Colombia and is a well-known digital marketing expert in Latin America.
Alejandro Álvarez, RPA Media Place LatAm CEO, is leaving the company to carry out an independent project. Álvarez joined the company in July 2015.
Thor Borresen has been promoted to Marketing Director of AB InBev Colombia. The executive will no longer be the Águila brand director.
Diego Serantes joined Pepsico earlier this year and he is now the new Marketing Director of PepsiCo Alimentos Cono Sur. Prior to Pepsico, Serantes worked for Móndelez International.
R / GA Brazil has appointed Tatiana Hawthorne as the new Customer Service Director. The executive joined the agency in 2013 as account manager. Hawthorne will report to Fabiano Coura, SVP managing director of the agency.
La Asociación de Agencias de Medios de Perú (AAM) (Peru Media Agencies Association) has made news appointments for 2017-2020 period:
The board of directors chaired by Eduardo Velasco, Carat country manager, has been re-elected.
Gabriela García, general manager of Central Media, has been named secretary and Maribel Mesia, CEO of Publicis One, has been named treasurer.
The AAM brings together many prominent media agencies in the Peruvian market such as BPN Media Connection, Carat, Central Media, Havas Media, IPG Mediabrands, MEC, Mediacom, Mindshare, OMG, Publicis One and Top Media.
Tim Jones, Chief Executive Officer, the Americas, Publicis Media has announced a market leadership appointment for Mexico. Marta Ruiz-Cuevas has been appointed to the role of CEO, Mexico, Publicis Media. Ruiz-Cuevas will be responsible for creating a powerful platform off which the strong agency brands – Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449 will thrive. She will be responsible for the commercial leadership of all Publicis Media operations and driving transformation across the business.Ruiz-Cuevas was most recently CEO, SMG Mexico, a role she held since June, 2015. Prior to arriving in Mexico, she was CEO, SMG Spain.
Publicis One, a unit that brings together all agency Publicis Groupe brands (Leo Burnett, Publicis, Saatchi & Saatchi, Starcom, MediaVest | Spark, Zenith Optimedia | Blue 449, Frubis Performics, Arc, LiquidThread and Nurun, among others) has announced its various leaderships in Latam, country by country:
In Argentina, Fernando Bellotti has been named CEO. In addition, Guillermo Bonmatí is the new Chief Integration Officer (CIO.) Fernando Alvarez Colombres joins the local board of Publicis One as Media Chairman. Diego Aguirre will be the CFO for Publicis One and Rocio Cala will be the director of talent (CTO ) in Argentina.
In Chile, Elizabeth Cabello has been named CEO. Maria Fernanda Correa joins Publicis One as Chief Marketing Officer. Tito Pérez joins the local board of Publicis One as Creative President. Silvia Olguín will be the Chief Financial Officer for Publicis One in that country.
In Peru, Maribel Mesia has been named CEO. Alvaro Flórez-Estrada joins the local board of Publicis One as Creative Chairman. Rita Lazo will be the CFO for Publicis One in that country.
In Colombia, Olga Lucia Villegas has been named Chief Executive Officer (CEO) and Benjamin Gomez has been appointed Chief Integration Officer (CIO). Beatriz Álvarez also joins the board of Publicis One Colombia as CFO.
In Guatemala, Lucia Ponce was named Chief Executive Officer (CEO) and Antonio Bruni was appointed Chief Integration Officer (CIO) of Publicis One for Guatemala and Costa Rica; They will work together to develop unique and relevant solutions for customers.
In Venezuela, Antonio Bettencourt has been named Chief Executive Officer of Publicis One. Bettencourt is currently CEO of Publicis in Venezuela. In addition, Marisabel Zaro and Anna Casadei join the board of Publicis One Venezuela as Managing Partners. Yodnay Prato was appointed CFO and Samanta Echeverria was named Chief Talent Officer (CTO) of Publicis One in Venezuela.
In Panama, Hernando Eslava has been named CEO.Samantha De Gracia will be Creative Chairman of the board and Clemencia Granados will be.
ComScore has appointed Ivan Marchant vice president in Peru, Mexico and Central America, according to Ebizlatam. Marchant works at ComScore since 2008 and is based in Mexico City.
Beatriz Cardona has taken over as Country Manager in Chile for BeRepublic. With over 15 years of professional experience, Cardona has worked for important clients like AENA, Toyota, Gremio de Hoteles de Barcelona and Tele5, among others.
Teads has appointed Luciana Salazar as Head of Programmatic for Latin America. Salazar comes to Teads from Headway Digital, where she was Sales Director LATAM for the past two years. Prior to that position, she was Southern cone director at Sizmek. The executive joins Teads to lead the programmatic expansion in the region.
Néstor Carrasco is the new digital director of MEC Chile, according to Adlatina. The executive has over nine years’ experience in digital marketing and has worked for brands such as Coca Cola and LG Electronics.
The Caribbean Hotel and Tourism Association (CHTA) has appointed Martha Valdivia as Director of Membership Development. Valdivia comes to CHTA with a wealth of knowledge, having worked more than 10 years with diverse stakeholders in the region in the fields of online marketing and distribution. In her most recent role as Director of Business Development at Ariadna, LLC, she identified new growth opportunities in the Caribbean, with a focus on the travel industry for the digital communications agency. She also formed part of the team that won the website re-design project for Palace Resorts. Valdivia holds a Bachelor of Science degree in Hotel Administration from Cornell University and earned her MBA through Cornell’s IMHI-ESSEC joint degree program in Paris, France.