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Maria Jose Ezquerra

How Social Advertising is Becoming Huge in LatAm

Paid Social or Social Advertising is becoming a key media type for marketers to use to engage Latin American audiences. An in-depth feature about the high rate the Paid Social market is growing and why. The new Entrants into the sector and the wide array of Social Ad Types, and more…

Panregional Marketing Trends: What Havas Media and Starcom See Coming

Panregional offices, as opposed to local ones, often have a broad perspective of what’s going on in the region. Their access to information, as well as their daily interaction with top decision-makers, helps frame the trends and decisions that will then replicate in the local countries. In order to have a clear picture of what 2015 brings in terms of advertising in the region, we asked Maria Jose Ezquerra, SVP at Havas Media, and Borja Beneyto, VP at Starcom MediaVest Group, to give us their views as 2015 unfolds.