Fans Falling in Love With MLB’s New Wave of Latino Stars. Will Brands Follow Suit?
As brands look to grab the Hispanic audience via baseball, a young crop of players is ready to make big splashes into the 2020’s.
As brands look to grab the Hispanic audience via baseball, a young crop of players is ready to make big splashes into the 2020’s.
With World Cup now completed, it’s baseball’s turn to show off its Latino stars in the All-Star Game and associated activities this week in Washington, D.C. Baseball’s Latino numbers are higher than ever, and companies are figuring out the best ways to transfer that star power to marketing strength.