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Mexico Fans

Sports Marketing: How Makita Uses Soccer and Racing to Engage its Customer Base

Soccer online retailer SOCCER.COM and Makita USA last week announced their Seventh Annual El Tricolor Contest. “Makita’s active sponsorship of the Mexican National Team (MNT), as well as Major League Soccer (MLS), is a key part of the company’s effort to integrate the Makita brand into the life and passions of the Hispanic contractor,” says Raquel Portillo, senior marketing specialist, emerging markets at Makita.