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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICAN CONSUMERS! with newly introduced upgraded features (see at the bottom of this article. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322  or e-mail her at silvina@portada-online.com.

Click here for previous Latam Sales Leads editions

  • La Quinta Inns & Suites

 

imagesLa Quinta Inns & Suites has designated Horizon Media as its media AOR following a review. Horizon will be responsible for communications planning and paid media activations across all channels for La Quinta’s portfolio, which includes La Quinta Inn and Suites and La Quinta Inn brands. La Quinta spent US$35 million on ads in 2015 according to Kantar Media. La Quinta has more than 880 properties in the U.S., and in Canada, Mexico and Honduras. These properties operate under the La Quinta Inn & Suites, La Quinta Inn and LQ Hotel brands.

  • Porsche

descargaMiami-based agency Markham & Stein has been appointed Latin American agency of record for Porsche, after a creative review.The shop will handle the luxury auto brand’s integrated  marketing work for 17 importers in 23 countries across Latin American and the Caribbean. Cramer-Krasselt has been Porsche’s creative AOR since 2007.The review was the end result of an effort by Porsche to reorganize its promotional operations in Latin America by centering all related efforts in Miami.Markham & Stein was the only agency in the review that does not identify as Hispanic. However, the agency employs many Latino Americans in Miami and also has operations in Puerto Rico. The past June, PHD won the US$3 billion Volkswagen global media account. The agency handles strategy and media buying duties for VW, Audi, Porsche, Bentley, Seat, Skoda and Volkswagen Commercial Vehicles, which are part of the larger Volkswagen business around the world.

  • Hotel Engine

9bbe895a6f63192bf46049f73b477f63_400x400Hotel Engine®  announced that it has added nearly 35,000 properties in the first half of 2016, increasing its hotel inventory across 37 European countries, Latin America, the U.S., and Canada. Businesses and their travelers can now enjoy rates up to 60 percent off at nearly 80,000 hotels internationally.Nearly 3,000 properties have been added to Hotel Engine’s inventory across Mexico and Puerto Rico.Hotel Engine, a Travelers Haven company, provides hotel booking solutions designed for business. Hotel Engine offers up to 60 percent off public rates at thousands of locations across North America, Europe, and Latin America – for both work and play.

 

  • Interval International

descarga-1Interval International, a worldwide provider of vacation services and an operating business of Interval Leisure Group, announced the addition to its global vacation exchange network of the shared ownership component of Marina Golf Rapel, a mixed-use resort located in central Chile.Marina Golf Rapel is situated in the city of Las Cabras, 87 miles south of Santiago, in the Cachapoal Valley wine-growing region. Based in Miami, Florida, Interval International network comprises approximately 3,000 resorts in more than 80 nations.

 

  • Iberia

bbbbkhkjjjjkIberia Airlines celebrates 70 years of operations in Latin America, it is a company in the process of “renovation and reinvention” after having reversed its millions of dollars in annual losses over the past few years and with its leadership in on-time flight arrivals and departures as one of its secret weapons.
Currently, Iberia, which leads the airline industry in traffic between Latin America and Europe with 250 weekly flights, has 16,500 employees, a figure lower than before its restructuring, when there were 20,500 people on the payroll.In 2015, Iberia was the second-most-punctual airline in the world and was ranked as the most punctual in Europe, and today its 136 aircraft offer 600 daily flights to 125 destinations.

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latin American consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.

Check out Portada’s Interactive Database of Corporate Marketers and Agency Executives with newly introduced upgraded features (see details at the bottom of this article). 20 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322 or e-mail her at silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Patrick Murphy

Florida Democratic Senate Candidate Patrick Murhpy has hired Freddy Balsera (Balsera Communications) to serve as Chief of Hispanic Communications and Strategy, focusing primarily on media, communications and outreach. The campaign says Balsera will advise the campaign on messaging and strategy with regard to the Latino community. “Freddy is a top tier communications professional with deep insight into Florida’s Hispanic communities and we are thrilled to have him join our campaign,” said Murphy campaign manager Josh Wolf. A recent Univision poll had incumbent GOP Senator Marco Rubio up seven points over Murphy with Hispanic voters.

  • La Quinta Inns & Suites

 

imagesLa Quinta Inns & Suites has designated Horizon Media as its media AOR following a review. Horizon will be responsible for communications planning and paid media activations across all channels for La Quinta’s portfolio, which includes La Quinta Inn and Suites and La Quinta Inn brands. La Quinta spent US$35 million on ads in 2015 according to Kantar Media. La Quinta has more than 880 properties in the U.S., and in Canada, Mexico and Honduras. These properties operate under the La Quinta Inn & Suites, La Quinta Inn and LQ Hotel brands.

 

  • Sperry

images-1Sperry, maker of the iconic Sperry Top-Sider, has appointed Horizon Media as its media agency of record following a review.Horizon will handle media planning and activations for the brand including digital, print, OOH, audio, and television but no search and e-commerce. The business will be managed from Horizon Media’s NY headquarters, effective immediately.

 

 

 

  • Tim Horton’s

 

descarga-1Canadian coffee-and-doughnut chain Tim Horton’s has appointed Horizon Media as its’ U.S. agency of record. Canadian chain merged with Burger King in 2014.The agency will handle media planning and activation across all channels.Tim Horton’s spent around US$11.5 million on measured media in 2015 and US$3 million in the first quarter of this year, according to Kantar Media.

 

 

 

  • Kia

 

tuqxlhwu_400x400Kia Motors America has released 2 30-second TV spots from creative AOR David&Goliath, targeting Millennials for the launch of its compact Kia Forte.The spots from creative AOR David&Goliath show how the vehicles safety features can help compensate for the wandering minds of its young drivers. The target demographic is consumers in their 30s. The spots “Talent Show” and “Basketball” end with the tagline: “Technology for the Modern Driver.” The campaign will roll out with general and Hispanic market broadcast TV in September and October, as well as 15-second versions that will be shared across social, online channels and pre-roll across various sites. Banners will supplement the campaign.

https://youtu.be/iG5CusQMpOA

  • Panera Bread Co.

 

descargaPanera Bread Co. will be the first national chain to serve so-called clean bacon, Adage reports.The company has removed artificial nitrates and preservatives from the bacon it uses. This has been part of a larger effort by the St. Louis-based company to get rid of its menu of artificial flavors, colors, preservatives and sweeteners by the end of the year.With this move, the company tries to reach customers who are seeking healthier and less-processed alternatives.

 

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.