Kickads launches Sidekick, the first mobile SSP for Spanish-speaking Markets
Kickads, a strategic mobile agency led by Pedro Forwe and Exequiel Arriola, has launched Sidekick, the first 100% mobile supply-side Platform (SSP) for Latin America.
Kickads, a strategic mobile agency led by Pedro Forwe and Exequiel Arriola, has launched Sidekick, the first 100% mobile supply-side Platform (SSP) for Latin America.
Catch up on last month’s news – and adjust your seat belt (just in case) – this new digital world never ceases to surprise us.
In this article, Lorena Hure, part of Portada’s editorial team, analyzes how mobile phones have stop being devices we used exclusively to make phone calls to become “everyday problems solvers.” Juan Carlos Göldy, who leads the Argentinian Education Program of the Mobile Marketing Association (MMA), joins this analysis to provide a view on the landscape of mobile marketing in this region for 2015.