Fiat’s Joao Ciaco: “Mobile gives us valuable information on Real Time, from who is interested in buying to maintenance information.”
Fiat is the number two automotive brand worldwide but in some Latin American countries, including Brazil it is number one, taking a 21.5% market share. In Brazil, Fiat is also building a new Jeep plant from where it plans to supply most of Latin America, João Batista Ciaco, Head of Advertising and Relationship Marketing Director of Fiat in Brazil and Latin America, tells Portada.