Posts Tagged ‘intent marketing technology’

intent marketing technology

Rubicon Project Acquires Chango, Entering Intent Marketing Space

What: Rubicon Project, a global technology company leading the automation of advertising, is about to acquire privately held Chango Inc., which specializes in intent marketing technology. Why it matters: The acquisition of Canada’s “Fastest-Growing Technology Company” will accelerate buyer business by more than one year, expand future offerings to include keyword, contextual targeting, retargeting, CPC, CPA. Rubicon […]


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Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.