Posts Tagged ‘Hispanic Newspapers’

Hispanic Newspapers

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Hispanic Marketing: Shifting Dynamics Lead to Growth in Finance, Nesting and Luxury Goods and Services

Hispanic Marketing: Shifting Dynamics Lead to Growth in Finance, Nesting and Luxury Goods and Services

What consumer categories are seeing increased demand from Hispanics? We talked to Packaged Facts’ Daniel Grandson, Ana Crandell of OMD Multicultural and Isabella Sanchez of Zubi Advertising to find out.


Daniel Villarroel – Demographic Targeting is the “New Multicultural”

Daniel Villarroel – Demographic Targeting is the “New Multicultural”

Marketing and strategy professional Daniel Villarroel talks about the differences between “multicultural marketing” and what today is known as “demographic targeting.”


The Social Strategy of OTAs in LatAm: Despegar, Expedia, Booking.com…

The Social Strategy of OTAs in LatAm: Despegar, Expedia, Booking.com…

How OTAs take advantage of social networks to motivate their followers to travel around the world and, finally, acquire products through their sites.