United States audio media advertising & marketing spending, consumer audio usage, and consumer audio spending are all on pace for record growth in 2021, amplified by new tech, changing consumer behaviors and shifting ad budgets, according to new research released today by PQ Media.
How are media holding agencies plans for Increased minority media buys panning out so far? We asked several key players on the brand, media agency, and publisher side about how they see brand advertisers supporting media properties targeting minorities and how the plans toward increased investment by major media holdings have been working so far. Views from Jason Riveiro, Larissa Acosta, Gonzalo del Fa, Ivan Adaime and Federico Grinberg.
Aprende Institute, an EdTech platform for the Spanish-speaking population, just closed an investment round of US $22 million. Portada talked to Martin Claure, CEO of Aprende Institute, about the Ed Tech company’s growth plans and the opportunities he sees in the high-growth U.S. Hispanic market.
LA OPINIÓN Newspaper, from Los Angeles, was recognized with the Gold Award as Outstanding Hispanic Daily in the United States, the highest achievement of the José Martí Awards given by the National Association of Hispanic Publications (NAHP) during their annual convention. La Opinión received another Gold Award as Outstanding Publication Website. It was also awarded Best Newspaper Design.
Tecate announced expanded distribution for its new premium beer Tecate ALTA in stores throughout California, Nevada, New Mexico, Arizona and southern Texas. To understand the rationale behind the new product launch and the Tecate Alta marketing campaign by the Heineken-owned Mexican import beer brand, Portada talked to Belen Pamukoff, Brand Director, Tecate. 5 things you need to know.
Family is everything. Calling and texting family in Mexico and Latin America has never been easier with Metro by T-Mobile. Join Metro now through Oct.
Arturo Villar, the publisher of Hispanic Market Weekly and a pioneer in the U.S. media industry, recently passed away at the age of 87. A recollection of Villar’s professional achievements, why he embodied such extraordinary values as a publisher, and his curiosity and zest for life. With contributions from Larissa Acosta, Isabel Bucaram, Juan Manuel Benitez, Gloria Constanza, Cynthia Corzo, Izzy Gonzalez, Cynthia Hudson, Jose Lopez Negrete, Roberto Oliva, Cynthia Nelson, Juan Jose Nuñez and Mike Valdes-Fauli.
Fortune 500 world-class leaders of The Walt Disney Company, Nike, AT&T, Home Depot, Bank of America, Cisco, Sony Pictures Entertainment and PayPal confirmed to attend L’ATTITUDE 2021.
Dynamic creative optimization (DCO) is a major contributor to the performance of an advertising campaign. In this article we examine DCO campaigns that Digo Hispanic Media has been implementing for its clients.
An overview of CNN en Español’s key audience highlights across TV, digital, social and audio.
Cultural relevance is of prime importance for media to engage its target audience. El Nuevo Dia Puerto Rico is an example of a culturally relevant media property, particularly for the more than 5 million Puerto Ricans living in the U.S. mainland. Portada talked to several executives at El Nuevo Dia to understand how it serves as a bridge between the local community in Puerto Rican and the diaspora in the U.S.
L’ATTITUDE, the premiere U.S. business, and economic event focused on the New Mainstream Economy, enters its fourth year stronger than ever offering an in-person experience between September 29 and October 2, 2021, in San Diego, CA.
Premium content and brand safe media are key for brand advertising ROI, Kevin Rehberg, VP, Client Development, Alliance for Audited Media (AAM) and Rafael Lama, Deputy Director at El Nuevo Día Puerto Rico, tell Portada.
We talked to Isabel Rafferty, CEO & Founder at Canela Media to understand how women and minority-owned companies such as Canela Media* are bringing a new perspective to the table. Canela.TV is holding its upfront presentation on May 17 at 3pm est, register here: https://app.livestorm.co/canela-media/canela-upfront
Constellation Brands, the largest beer import company in the U.S. is working on consumer deep dives beyond the 5 top Hispanic markets. The company is pushing for a much wider market representation to obtain a more complete picture about the Hispanic population in the U.S.
Canela.TV, one of the first AVOD streaming services for U.S. Hispanics, will host its first-ever upfront presentation themed “We Make It Happen / Lo Hacemos Posible” on May 17th at 3:00 pm ET. Sign up here: https://app.livestorm.co/canela-media/canela-upfront?
CNN 5 Cosas brings listeners the day’s top headlines. The news brief is CNN en Español’s most popular audio product to date, with more than 1.5 million monthly downloads on average, and strong listener populations in Latin America, the USA, and Spain, amongst others.
Hemisphere Media Group announced that it has acquired the remaining 75% stake of Pantaya, the leading U.S. Hispanic Subscription Video-on-Demand Service from its joint venture partner, global content leader, Lionsgate. As a result of the transaction, Hemisphere now owns 100% of Pantaya, up from its previous 25% minority stake.
Houston headquartered national mortgage Lender Envoy Mortgage just initiated the Gift of Home program, an example of a brand that does the talk and the walk when it comes to corporate social responsibility and diversity. Erin Schwartz, Corporate Communications Director at Envoy Mortgage, explains to Portada how the Gift of Home program works and her overall approach to community engagement.
CNN Audio and CNN en Español announced the launch of ‘Desafios Globales’, a new weekly podcast in which CNN en Español José Levy analyzes current world events and shows how their repercussions affect the global balance of power.