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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Hyatt House

Hyatt House Mexico City/Santa Fe has opened, marking the first opening of a Hyatt House hotel in Mexico and Latin America. With the new property, the Hyatt House brand enters the Latin American market with an innovative hospitality offering. Grupo Presidente, a Mexican hospitality company, will be responsible for hotel operations.

 

 

 

 

  • InterContinental Hotels Group 

InterContinental Hotels Group (IHG) announced the opening of the Crowne Plaza Barranquilla hotel marking the Crowne Plaza brand’s return to Colombia. The 76-room new-build hotel is located within the Torres del Atlántico business complex.Owned and managed by Hoteles Cacique Internacional S.A.S., the Crowne Plaza Barranquilla hotel is franchised by an affiliate of IHG and is part of IHG’s diverse family of brands in nearly 100 countries and territories.Hoteles Cacique Internacional S.A.S also owns Holiday Inn® Bucaramanga Cacique hotel, which opened in the northeastern Colombian city of Bucaramanga in 2013.The Crowne Plaza Barranquilla is located in the Buenavista neighborhood.The hotel is IHG’s fourteenth property in Colombia and second property in the city, the first being the Holiday Inn Express® Barranquilla Buenavista that opened last year.Some of IHG’s most iconic properties in Mexico, Latin America and the Caribbean announced a series of multi-million dollar renovations.IHG has hotels in nearly 100 countries, with 223 hotels and 37,846 rooms throughout Mexico, Latin America and the Caribbean. With roots in Latin America, IHG’s first InterContinental® hotel opened in Belem, Brazil in 1946.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Hertz/Aeroméxico

Hertz Global Holdings, Inc. has announced that its wholly owned subsidiary, The Hertz Corporation, has signed a three-way and exclusive partnership agreement with Hertz Mexico (operated by Avasa) and Aeroméxico, Mexico’s leading airline. Aeroméxico passengers can now book car rental at the best available rates for Hertz and Firefly in Mexico and with Hertz, Dollar, Thrifty and Firefly in any of the airline’s rest of world destinations, via the airline’s website (Aeromexico.com) and call center.The special rates for Hertz and Firefly in Mexico are also available to customers who present an Aeroméxico boarding pass at the brands’ car rental desks in airports across the country. In addition, Hertz Mexico will display Aeroméxico branding and customer offers on its website and at all of the car rental company’s airport locations.Aeroméxico is a major international airline serving more than 20 million customers, flying to 84 destinations in Mexico; North, South, and Central America; the Caribbean, Europe, and Asia.

  • Long Island Iced Tea Corp.

Long Island Iced Tea Corp, a growth-oriented company focused on the non-alcohol ready-to-drink tea segment in the beverage industry, announced new partnerships to distribute its beverages in Ecuador through Dinusa S.A. (“Dinusa”) and in Costa Rica through Gaia Foods CRC S.A. (“Gaia Foods”).Consistent with the company’s strategic focus on Latin America, Long Island Iced Tea® is now distributed across four countries in Central and South America.

 

 

 

 

  • Dentsu Aegis Network

Dentsu Aegis Network has rebranded Dentsu Media as dentsu X, an integrated agency network combining communication, media planning, content creation, technology, data and behavioural insight.The new agency was conceptualised around the idea that personalised and relevant experiences are key for brands to attract customers.dentsu X will roll out in key markets in Europe, Middle East and Africa within this year, with subsequent expansion into the US.Takaki Hibino, will continue as the global brand president of dentsu X.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

SPECIAL 50% OFF HOLIDAY OFFER for the subscription to Portada Interactive Database of Marketers targeting LatAm consumers. Please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription at the special offer price (offer expires Dec. 23!.)

Click here for previous Latam Sales Leads editions

  • Anheuser-Busch InBev

mmlsf1g__400x400Brewer company Anheuser-Busch InBev is said to be considering reviewing its global ad buying business, following its recent takeover of rival SABMiller, Mediapost reports.The company will hire a consulting firm to review existing practices, according to The Wall Street Journal.The company currently works with several ad buying firms including WPP, Publicis Groupe, Dentsu and Interpublic.The review is expected to be conducted in the second quarter of 2017 and cover North America, Europe, APAC, LATAM and Africa amongst other markets.

 

 

  • Aeromexico

descargaAeromexico, Mexico’s Global Airline, announced the launch of Aerobot, a chatbot (automated system which engages in conversation with a user) for Facebook Messenger which lets customers search for flight and other information. Aeromexico is the first airline in the Americas to offer a chatbot, which is available in Spanish and English.Travelers can use Aerobot to search for Aeromexico and partner flights, entering information (origin/destination and dates) to obtain flight schedules and pricing. To complete the transaction, users are linked to Aeromexico’s new mobile-friendly website. (Version in English for the U.S. market: http://m.me/AeromexicoNA)Aeroméxico, recently launched its new digital ecosystem including an all-new website, new check-in kiosks at airports, and soon, a new mobile app, which all together will offer an omnichannel experience to making traveling easier.

  • Hertz/Localiza

descarga-12Hertz Global Holdings, Inc.  has reached a long-term agreement with Localiza, South America’s largest rental car company and the market leader in Brazil, to form a strategic partnership encompassing co-branding in Brazil and use of the Localiza brand in other select markets, customer referrals and the exchange of technology and information.  As part of the agreement, which is subject to approval by the Brazilian antitrust authority (Administrative Council for Economic Defense or CADE), Localiza will purchase the Hertz operation in Brazil.Under the agreement, Localiza customers traveling outside of South America will be referred to Hertz reservation channels. Hertz customers traveling to Brazil will be referred to Localiza, with “Localiza Hertz” branding in many locations, providing them access to a broader network of locations and a larger vehicle fleet than currently offered by Hertz Brazil.The purchase price for the Hertz Brazil operation, which includes both rental car and vehicle leasing, is expected to be R$337 million. Both companies will continue to operate independently until the agreement receives anti-trust approval.

  • Hyatt Regency

descarga-13Hyatt Hotels Corporation has confirmed the opening of Hyatt Regency Cartagena, the first Hyatt-branded hotel in Colombia.The opening of Hyatt Regency Cartagena represents Hyatt’s on-going commitment to developing global brand footprint in key gateway markets, many of which are located in the thriving Latin American region. Located in the Boca grande district, Hyatt Regency Cartagena is designed around one objective: to connect today’s travellers to who and what matters most to them.

Find out who are the brand and agency executives behind these campaigns/moves. Plus detailed contact information on more than 1,500 Corporate Marketers and Agency Executives targeting Latin American consumers.GET YOUR FREE TRIAL to PORTADA’s Interactive Database! Contact Sales Research Manager Silvina Poirier if you have questions: silvina@portada-online.com

  • LATAM Airlines 

What: WPP’s MEC is car rental company Hertz new media agency of record in the US, Canada and Latin America.
Why it matters: MEC will replace incumbent agency Florida-based FKQ Advertising.

Car rental company Hertz has appointed WPP’s MEC as its new media agency of record in the US, Canada and Latin America.

The win follows a “media pitch which consolidates media investment, planning, strategy, digital, SEM, SEO, mobile, analytics and insight, and affiliate marketing with one agency,” according to MEC.

MEC will replace incumbent agency Florida-based FKQ Advertising for media planning and buying duties.

“We’ve determined that MEC is the right media planning and buying partner for Hertz Global and our portfolio of brands. We look forward to tapping their strategic planning, creativity and best-in-class analytics and insights capabilities in the digital space as we go to market in support of our Hertz, Dollar and Thrifty brands,” said Hertz’s EVP and chief marketing officer Matt Jauchius on the appointment.

In 2015, the company reported total advertising costs of US$170 million.

 

See also:
SALES LEADS LATAM: Marriot, Hertz, Dove…

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICAN CONSUMERS! with newly introduced upgraded features (see at the bottom of this article. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322  or e-mail her at silvina@portada-online.com.

Click here for previous Latam Sales Leads editions

  • Marriott/AC brand

wWhm2V5C_400x400Marriott debuts the AC brand in Brazil.The highly-anticipated 225-room AC Hotel Rio de Janeiro Porto Maravilha and the 378-room AC Hotel Rio de Janeiro Barra da Tijuca, have opened their doors, inviting guests to experience Brazil’s newest class of lifestyle hotels.The two Rio openings debut the brand in Brazil following a successful launch in Latin America with openings in Guadalajara and Queretaro Antea, Mexico. Later this year, AC Hotels by Marriott is scheduled to expand its portfolio with hotels in Mexico City (Mexico), Panama City (Panama), and Santiago (Chile).

 

 

  • Hilton Worldwide

descargaHilton Worldwide, a leading global hospitality company with 13 distinct brands spanning more than 4,660 properties in more than 100 countries and territories around the world, is making a significant effort to continue its expansion into the Latin American market with new hotel openings and brands.The company is actively pursuing additional Latin American growth opportunities and currently has a robust pipeline of more than 50 hotel projects throughout the region, including developments in Argentina, Brazil, Chile, Colombia, Costa Rica, Honduras, Mexico, Paraguay, Peru and Uruguay, among others.Hilton Worldwide currently has a portfolio of more than 90 hotels and resorts open and welcoming travelers in Latin America.

 

  • Hertz/ AccorHotels

descarga (1)Hertz,  car rental provider, and AccorHotels, the world’s leading hotel operator, have partnered to provide Le Club AccorHotels’ members with special car rental offers, including exclusive benefits, globally. With this partnership, Hertz expands its presence across key global markets. The partner agreement runs until March 2019.Le Club Accorhotels is the AccorHotels Group’s multi-brand loyalty program for Sofitel, Pullman, MGallery by Sofitel, Novotel, Novotel Suites, Mercure, ibis, ibis Styles, Adagio and Thalassa Sea & Spa. Le Club Accorhotels offers its more than 25 million members worldwide advantages and tailor-made services available at every stage of the customer journey. Members from Europe, Asia Pacific, Africa, Middle East, Latin America and Canada will now also be able to enjoy a unique rental experience.

  • Dove

descarga (3)Just in time for the Olympics, Dove has release a new chapter of “My Beauty My Say” campaign with an athletic spin, calling out the media for its looks-focused coverage of female champions on the court, in the arena and on the playing field.The effort includes this film, presented as a letter to the media as well as digital billboards in Times Square featuring a similar effect as the ads.There is also an accompanying campaign website around the theme “Have Your Say” reinforcing the story.

  • VidaPrimo

descarga (2)AdShare, a monetization service for music, film, television and sports rights holders, is rebranding in Latin America as VidaPrimo. The announcement was made by AdShare CEO Jason Peterson. Last year AdShare bought VidaPrimo, one of the world’s best-viewed multi-platform music networks, to forge a partnership in which artists engage fans and advertisers reach Latin Millennials.VidaPrimo is a multi-platform network much like VEVO and MTV, built specifically for the Hispanic audience and fans of Latin music. Recent numbers tells the story of VidaPrimo’s ability to engage the Latin Millennial audience. The VidaPrimo advertising platform leverages its massive reach of engaged Latin Millennials, connecting them with brands by producing and distributing premium branded entertainment content executing flawless digital media campaigns mainly focused on video advertising opportunities. More than 25 major brand advertisers including Miller, Anheuser Busch, Wells Fargo, Dunking Donuts, and Jeep have looked to VidaPrimo to reach Hispanic Millennial and Generation X consumers.

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.