Diana Backlund is the new Director International Sales at CQ Roll Call, part of the Economist group. Backlund leads the new international communications and advertising sales division for this leadership focused media company.
UPS has named Jose Maria “Chema” Odriozola Latin America operations president. In this position, Odriozola will be responsible for all UPS business units and operations in the region.
Henry Tajer will no longer be Global CEO of IPG’s Mediabrands after two years. He has been with Mediabrands for over 10 years.Tajer will not be replaced, but instead IPG Mediabrands chairman Philippe Krakowsky will now also handle that role.
La Asociación de Marketing Directo e Interactivo de Argentina (the Direct and Interactive Marketing Association Argentina) has chosen new authorities for 2017.
Martin Jones will continue as president until 2018.
Román Hughes, senior manager of corporate marketing retention at Mercado Libre, joins the board of directors.
Álvaro Pacheco has been recently appointed Grey’s chief profit officer for Latin America. The Brazilian executive has been part of the Newcomm Group – made up of agencies Grey, Wunderman, Y&R, Ação, VML and Red Fuse- for eight years, serving as CFO until now.
Spanish Broadcasting System, Inc., a Hispanic media company, has announced the launch of ‘SBS Portafolio’ a cross-platform content development division designed to create and expand brand strategies utilizing all of SBS’ assets including Digital, Mobile, Television, Radio, Social Media and live experiences. Industry veteran Carolina Santamarina has been appointed Senior Vice-President of SBS Portafolio and will lead the formation of the new division effective immediately. Ms. Santamarina will be based in Miami, Florida and will report directly to Albert Rodriguez, Chief Operating Officer of SBS. In her new role, Ms. Santamarina will oversee and expand SBS’s strategic focus on developing alliances with key national partners, and leveraging unique sources of content to maximize brands’ marketing ROI through customized solutions centered on capturing vertical engagement.
Diana Backlund is the new Director International Sales at CQ Roll Call, part of the Economist group. Backlund leads the new international communications and advertising sales division for this leadership focused media company. Previously in her career, Backlund worked at The Washington Post and at Spanish news agency Efe.
Burson-Marsteller announced that Patricia S. Caballero (Patty) has joined the firm as Managing Director, U.S. Business Development. She will manage the U.S. region’s new business and marketing strategy to ensure new business growth across all practices, including Consumer and Brand Marketing, Corporate and Financial, Digital, Healthcare, Public Affairs & Crisis and Technology. With more than 25 years of experience as a communications and marketing executive, Caballero has expertise in developing and implementing strategies that promote engagement, awareness and action. Earlier in her career, Caballero worked at Burson-Marsteller from 1993 to 2001 in a variety of capacities in the Public Affairs & Crisis and Corporate and Financial practices.
The Latin GRAMMY Cultural Foundation has appointed of Becky Villaescusa as Vice President of Strategic Planning & Corporate Development. In this role, Villaescusa will report directly to Manolo Díaz, Senior Vice President of the Latin GRAMMY Foundation — the charity arm of The Latin Recording Academy®. The new appointee will mainly be responsible for the organization’s fundraising efforts and increasing awareness of the wide-range of programs offered by the Latin GRAMMY Cultural Foundation.
Henry Tajer will no longer be CEO of IPG’s Mediabrands after two years. He has been with Mediabrands for over 10 years.Tajer will not be replaced, but instead IPG Mediabrands chairman Philippe Krakowsky will now also handle that role.
Vincent Sollecito has been appointed president, ABC national advertising sales, for ABC’s eight owned-and-operated stations and their digital platforms.He succeeds Debra O’Connell, who was recently named executive VP, sales and marketing, at Disney ABC Television. Sollecito has been with the ABC-owned station group for 18 years and will lead a team of sales execs across nine regional sales offices.
Facebook plans to hire 3,000 more content moderators to keep crimes, suicides, and other violent acts from being shared on the social network.The 3,000 additional workers Facebook plans to hire will join the 4,500 content reviewers already employed by the social giant around the world. Zuckerberg said the new moderators will help review the millions of posts that are flagged by Facebook users each week.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
::: Skyword – George Levy ::: Eduardo Carbia – IMPAKTU ::: IPG Interpublic Group – Matt Seiler – Henry Tajer ::: MediaCom – Toby Jenner ::: Claudia Gioia – Hill + Knowlton ::: Chris Thomas – BBDO Worldwide :::
Skyword, a content marketing and services company, has announced the appointment of George Levy as Director of Brand Partnerships for the US Hispanic and Latin American markets. In this position, George will lead the efforts to help major brands build meaningful connections with customers in these markets through original storytelling.Fluent in English, Spanish, and conversational in Portuguese, Levy comes to Skyword with 15 years of experience creating and executing digital marketing strategies across Latin America and the US Hispanic market. He served as Regional Partner Development Manager for Microsoft Latin America and was part of the founding team at Yupi.com, a Spanish-language portal that Microsoft later acquired. Most recently, he was Chief Engagement Officer at Mundial Sports Network, a leading Latino sports network ranked #1 by comScore. Levy earned a Bachelor’s degree at Florida International University. He lives in Miami, Florida with his wife and daughter.Read more.
Eduardo Carbia has been appointed Country Manager Mexico at Video Online Ad-Network IMPAKTU. As this is a newly created position, Carbia will not replace anyone, but will report to both founders Javier Salom (CEO) and Carly Bellis (COO.) For almost three years and until last February 23, Carbia was Relations Manager with IAB Mexico (Interactive Advertising Bureau Mexico).
IPG Interpublic Group has announced some changes within the Mediabrands’ unit:
Matt Seiler will leave his post as Global CEO of IPG Mediabrands and will remain as Chairman of the group throughout 2015, to ensure Henry Tajer transition to the leadership, effective on May 1.
In January 2014, Mr. Tajer was named Global COO of Mediabrands, and now will move to a full-time position in New York from Sydney, where he will serve as CEO of the successful operations of the group in Australia.
MediaCom’s global business development and marketing officer Toby Jenner, has been promoted to the role of worldwide chief operating officer. Jenner will retain his current global business development and marketing responsibilities, while adding a number of additional areas to his new remit. This includes spearheading the agency’s global roadmap and business plan, driving content and connections positioning globally, and supporting the firm’s global account directors and specialist function units.Jenner brings a wealth of experience to the worldwide COO role. He was previously COO for MediaCom in APAC and has also held senior leadership roles in the UK and Australia for both MEC and MediaCom.
Claudia Gioia will join the Hill + Knowlton Strategies team as President and CEO of the company for Latin America, on April 1. In this new role, she will report to Mike Coates, President and CEO for the Americas, to handle operations in six markets with a portfolio of global and local brands. Gioia joins H + K from Burson-Marsteller, which also belongs to the WPP group, having held various positions in that firm for 19 years. Her most recent role was Executive Vice President of the Miami office. Over two decades, Gioia was responsible for clients such as Walmart, PlayStation, IBM, Intel, Sony, SAP, Goodyear, HP, Mondelēz, Visa, Raytheon, Repsol / YPF, Fresh Del Monte, Odebrecht, Danone, FedEx, Unilever, Pfizer and Johnson & Johnson, among others. Gioia will take over from Antonio Tamayo, who will retire.
Chris Thomas has been promoted to CEO of the Americas atBBDO Worldwide.He will oversee 21 agencies in the U.S., Canada and Latin America.He will also continue in his role as chairman of I&S BBDO Japan and as chairman of BBDO digital unit Proximity. As CEO of the Americas, Thomas fills the role last held by Troy Ruhanen in 2013. Thomas will give up his post as CEO of Asia, the Middle East and Africa.