A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Halls – Chile ::: Chrome – Global ::: HSBC – Global ::: Tampax – Global ::: Honest Tea – Global
Halls – Chile
Brandigital is the new digital account of Halls in Chile. The agency will be in charge of the brand social media management. Brandigital will handle the activity and content in Facebook, Twitter and YouTube.
Chrome – Global
Google has appointed Los Angeles based agency 72andSunny to handle its global creative ad business for Chrome. The agency is part of Publicis Group. Previously, the account was in charge of England agency BBH. The agency BBH created the famous campaign “The web is what you make of it”.
HSBC – Global
HSBC has split its global advertising account to Grey London, Saatchi & Saatchi and JWT. The account is estimated in USD 600 million.
Grey London will in charge of the brand’s retail banking and wealth business across Europe and Latin America, and its global commercial banking business.
Saatchi & Saatchi will handle the bank’s global premier and wealth business and sponsorship advertising.
JWT, incumbent on the account since 2004, has been appointed to handle the bank’s retail and wealth banking in North Africa, North America and Asia-Pacific. It will also handle creative duties for HSBC’s private banking sector.
HSBC is also reviewing its global creative and media accounts. BBDO and McCann Erickson are involved in the pitch. The global media business is actually handled by WPP´s Mindshare.
Tampax – Global
P&G´s Tampax has moved its digital media account from Leo Burnett to Publicis Group.
Leo Burnett will still be in charge of Always, Whisper, Discreet and Naturella.
Starcom Mediavest Group handles Tampax media buying, MSL is the PR agency and Arc Worldwide is in charge of the shopper marketing of the brand.
Honest Tea – Global
Coca Cola has appointed Mullen to handle its brand Honest Tea. The agency will be in charge of the advertising account and will work with Ikon3, in charge of the media buying and planning.