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Gustavo Aguirre

MillerCoors’ Gustavo Aguirre: “More than 50% of Our Marketing Budget is Sports Related”

Gustavo Aguirre, Associate Brand Manager at Coors Light, will be one of the major brand marketers speaking at our upcoming #Portada15 Conference in New York City on Sept. 16 (Sports Marketing Forum: Check out the agenda!)  and 17 (9th Annual Conference: Check out the agenda). We interviewed Aguirre, who among other interesting things tells us that more than 50% of Coors Light marketing budget efforts are sports related.

#Portada15: MillerCoors’ Aguirre, Nestle’s Stanton and Hershey’s Kuri Added!

The list of major brand marketers speaking and/or attending #Portada15 in New York City on September 16 and 17 is getting even larger. Gustavo Aguirre, Associate Brand Manager, Coors Light, MillerCoors, Yussef Kuri, New Emerging Consumers, Marketing Manager, The Hershey Co. and Priscila Stanton, Marketing Manager, Nestlé are the latest additions!