A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Grey Group – Circus Peru ::: Africa Zero – Brazil ::: Frigor – Argentina – Fira Barcelona – Spain :::
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- Grey – Peru
Grey Group has announced the acquisition of the majority part of Circus Peru, the independent peruvian agency founded by Juan Carlos Gómez de la Toree. Last year, Circus had revenues for US $12.1 millions.
The agency will be called now “Circus Grey”. The acquisition includes the affiliated companies: Circus Interactive, Circus Retail, Circus Experience, Carne and Brand Lab.
- Africa Zero – Brazil
Africa Zero Brazil has won 4 new accounts in the country: Leader, Iron House, Flores and Maremonti. The agency is already working with Braskem, Lupo, Bimbo, Embraer, Editora Globo and JHSF.
- Frigor – Argentina
Frigor has launched a rebranding of Chomp in Argentina for the World Cup. The new limited edition is available in all Chomp´s flavours.
- Fira Barcelona – Spain
Spain will manage the websites of the FIRA Barcelona 30 exhibition halls.
- Samsung – Marvel
Samsung and Marvel have announced a global partnership that includes co-branded content and new products. The multi-media partnership will see the integration of Samsung’s technology and Marvel’s visual storytelling.