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A summary of the most exciting recent news in ad tech in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

U.S./U.S. HISPANIC MARKET

Adaptive Medias, Inc. and AdSupply, Inc. are merging to create one of the most powerful entities in anti-ad blocking technology. Per the terms of the deal, the merged enterprises will be consolidated into Adaptive Medias and will continue to trade under the ticker symbol “ADTM” until the combined entity begins its application to up-list to the Nasdaq. AdSupply (ranked by comScore as the 21st largest online advertising network) has built the patented BlockIQ technology that detects and bypasses ad blockers, including AdBlock Plus. By discovering and overriding the industry’s most tenacious ad blockers, BlockIQ allows online publishers to recover revenue that would have otherwise been lost. Adaptive Medias created the best-in-class Media Graph platform that works across all screens and devices. The platform was designed to scale with the rise of mobile video, which (according to Cisco) will represent 72% of global mobile data traffic by 2019. By joining forces with AdSupply, Adaptive Medias gains access to BlockIQ, providing a critical first-mover advantage over potential competitors. AdSupply has produced consecutive annual revenue growth greater than 30% since its debut in 2012. The company achieved record revenues of $18.5 million in 2015 and serves more than 1,000 publishers with many notable customers, including Google, Alibaba and Caesars Interactive Entertainment.

Snapchat moves into a buzzy part of the Emoji market. Snapchat has agreed to acquire Bitstrips, the Toronto-based maker of personalized emojis known as bitmojis, Fortune has learned from multiple sources. One of the sources says that the deal is valued “in the ballpark” of $100 million, via a mix of cash and stock. Bitstrips was originally founded in 2007 to help users build personalized digital comics, but in 2014 refocused on customized and shareable cartoon avatar or “bitmojis” which the user can put into various different poses or with different accessories, and are readily accessible for mobile communications.

ClicksMob, a mobile-only performance platform that gives app developers and publishers users, has merged with AppGrade, which monetizes video ads for mobile users. The ClicksMob platform will now be able to offer better mobile performance marketing through AppGrade’s SDK platform.

Some may say that ad-tech funding is freezing up, but we don’t see it. German RNTS and its recent purchase Heyzap have acquired Inneractive, an Israeli real-time bidding and mobile ad-exchange company, for $46 million in cash and $26 million in earn-outs and retention payments. Inneractive had only raised $11.5 million in funding until now. RNTS also purchased Falk Realtime for $11 million in 2015.

unrulyLondon-based Unruly, which is owned by News Corp, launched a tool that visualizes statistics about users’ emotional responses to video ads. Until now, the product was only available on a custom basis per client request.

Predictive targeting ad tech firm AdTheorent has launched an attribution service called Barometric, which allows companies to match sales with specific ad campaigns and creates an ID for each user that works across devices and physical stores based on the user’s street address.

Content engine Outbrain has acquired ROI-tracking startup Revee, which had only raised $1 million until now. Revee’s technology has been turned to the Outbrain Automatic Yield service, and they already have a big client: Time, Inc.

Facebook has announced that it has stopped development of a demand-side platform for its ad server and measurement platform, Atlas. Facebook had been testing a buying platform for a small group of marketers that allowed them to bid on advertising on websites and apps programmatically (in real-time).

Premium online video marketplace provider Tremor Video has partnered with digital media agency Integral Ad Science to create real-time video viewability optimization services. Tremor’s platform is now the first of its kind, and will allow Tremor to offer advanced bidding and reporting capabilities. It also gives Tremor Video users the ability to optimize their video campaigns by viewable impressions instead of basing optimization on pre-bid or post-buy approaches.

Buzzfeed is making moves to further monetize its huge reach, and has launched an ad platform, Swarm, to bring ad content to audiences on their favorite platforms. It will allow advertisers to create ads for web, apps and social networks at once.

Gravity4, a digital marketing technology and applications firm, announced that it is opening operations geared towards the Hispanic audiences in the United States. A new app suite that integrated Search, Native Advertisement, DSP, DMP, DCO, CRM, email marketing and analysis in real-time is now available to brands looking to cater to this powerful audience.

Cross-device data management platform Lotame has announced that it is launching the Audience Optimizer, its new solution powered by machine-learning algorithms for more effective campaign optimization and engagement. Audience Optimizer “adjusts for the ‘who’ of the campaign — that is, the audience,” and has already been used by brands like Ulta Beauty, PANDORA and Atkins Nutritionals.

LAT-AM MARKET

Despite its political and economic instability, Brazil is showing strong growth in digital ads: according to IAB Brazil’s data, the market will reach R$10.4bn (£2bn) by the end of 2016, which would be a 12% increase from 2015. The market is composed mostly of search, followed by display and social media and video.

mercadolivreBrazilian digital marketing tools company Predicta, is teaming up with MercadoShops (a unit of Mercado Livre, the e-commerce platform). MercadoShops’s users will be able to use Predicta’s app marketplace, analytics, and other data tools looking at user behavior.

According to a recent study, Mexico processes the highest percentage of encrypted Google traffic in the world. 86% of Mexico’s requests to Google used hypertext transfer protocol secure (HTTPS) encryption. Brazil came in second with 84%.

Dentsu Aegis Network is buying one of Mexico‘s biggest digital agencies, Flock, which represents an important Dentsu expansion effort into Latin America. Dentsu’s Isobar Network is already present in Brazil, but does not currently have a presence in Spanish-speaking Latin America. Flock’s impressive list of clients includes Nike, Coca-Cola, Domino’s Pizza, Jose Cuervo and Cinepolis.

C&W Business, part of C&W Communications (CWC), is partnering with end-to-end software solution provider Scala, Inc., whose clients are mostly in digital signage, visual communications and ad management, to expand their services into the Caribbean and Latin America. C&W is already one of the largest technology providers in the region, and Scala’s 25 years of experience in the industry should make for a powerful team.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-840-1311 or e-mail her at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

  • KAYAK

Ai5sX59q_400x400LINKS Worldgroup – a full-service marketing communications agency with focus in Latin America  – has announced that it has been named the public relations agency for KAYAK, a travel search engine that offers users the information they need to make the best decisions in travel, following a competitive review. LINKS will represent KAYAK’s public relations efforts in Mexico, Chile, Colombia and Peru including strategy development, content marketing, crisis management and media relations.LINKS Worldgroup has extensive experience in managing communications and marketing for top brands within the hospitality, tourism, lifestyle and luxury sectors, such as Marriott International brands (JW Marriott, Marriott Hotels, Autograph Collection, Renaissance Hotels, AC Hotels by Marriott); Tourism New Zealand; Cayman Islands Department of Tourism; HighGate Hotels’ luxury/lifestyle portfolio (ROW NYC, The Quin, WestHouse Hotel New York, and The Knickerbocker) JetBlue; Sáfilo Group; among others. The addition of KAYAK to LINKS’ portfolio complements the clientele in these sectors.

  • Starwood

LsrDZv9R_400x400Starwood Hotels & Resorts became the first U.S. hotel company to sign a deal with Cuba since the 1959 revolution, announcing a multimillion-dollar investment. The company just announced a takeover deal by Marriott, worth US$13.6 billion.Starwood will manage and market two properties in Havana and signed a letter of intent to operate a third.Starwood will operate the military-owned Gaviota 5th Avenue Hotel under its Four Points Sheraton brand, and the state-owned Gran Caribe Inglaterra Hotel under its Luxury Collection brand.Starwood was the subject of a takeover battle, and on Monday announced it had accepted a bid from Marriott.

  • Aeromexico

NMZvH2-T_400x400Aeromexico is revamping its brand, beginning with a new advertising campaign that invites current and potential customers to break the existing myths and preconceived notions, and encourages them to discover new destinations by enjoying a one-of-a-kind flying experience.The campaign states that Aeromexico is undergoing a comprehensive renovation plan focused on innovation. The campaign consists of a series of vignettes that entertain traditional myths about destinations, cultures, and services that Aeromexico invites people to break. The campaign premiered this week on television, radio, print, and billboards, and will gradually include different types of ads and graphic materials. Ogilvy & Mather Mexico produced the campaign.Aeromexico operates over 600 daily flights, connecting more than 45,000 passengers through its expanded route network including 46 domestic and 39 international destinations in Asia, Canada, Europe, Latin America, and the United States.

https://youtu.be/Za8JyKxnQ3M

  • Western Union

BzSaYQEC_400x400Global payments services Western Union has announced that it will launch remittance services from across the world into Cuba following U.S. regulatory and policy changes that allow Cubans and non-Cubans to send remittances via Western Union to this island nation. For the first time, Cubans and other citizens worldwide will join their U.S. counterparts to send remittances into Cuba within minutes* using Western Union’s cross-border payments platform. The Company expects to activate services in a phased approach by end of second quarter 2016.

 

  • Dentsu Aegis Network / Flock

1GIjvqfm_400x400Tokyo-based holding company Dentsu Aegis has closed three major agency deals, one of those to acquire mexican agency Flock Advertising México, S de RL de CV.Post-acquisition, Flock will be incorporated into Isobar.Flock ranks among the region’s top interactive shops, with clients including American Express, Coca-Cola, Dominos Pizza and Jose Cuervo.Read more.

 

 

 

  • VivaAerobus

descarga (4)Mexican low cost carrier VivaAerobus has entered into the global distribution system operated by Sabre Corporation. VivaAerobus is embarking on a new phase of its expansion plans, focusing on diversifying its reach to other revenue streams, including travel agencies as key intermediaries, and servicing a broader customer base.The announcement follows an agreement signed between VivaAerobus and Sabre, which includes access to a set of software solutions and GDS capabilities that will be critical to improving the way the airline automates commercial processes, sells seat inventory and manages electronic ticketing across sales channels.The technology enhancement at VivaAerobus will help create an e-commerce environment with capabilities for air retailing via the Sabre travel marketplace, while also adopting industry standards that will support the airline’s real-time connectivity with travel agents in Mexico, the U.S., Latin American and Caribbean markets.