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Facebook Developers Conference

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What: Facebook announced it is entering the world of augmented reality during the F8, its annual Developers Conference, taking place April 18-19.
Why it matters: Mark Zuckerberg each year presents new technologies the social media giant will be adding to its platform. This year Augmented Reality and Virtual Reality were discussed. Both technologies open up enormous opportunities for marketers and the advertising industry.

Facebook has once again surprised the marketing and tech community. The company’s big bet this year is on augmented reality and virtual reality, according to Zuckerberg’s comments at the F8, Facebook’s annual global developers conference.

The augmented reality plan is to enable an add-on in the app for using the phone’s camera, so users can share fun moments using special effects such as 3D and object recognition.

“Precise location, 3D effects, and object recognition are the three technological bases for augmented reality,” Zuckerberg said.

According to Zuckerberg, the potential for 3D elements within the FB virtual platform are tremendous for brands. Imagine, for example, that a candy company decides to invest a couple of million dollars in a campaign. Through this new platform, you could take a photo of your bedroom or living room and then fill that virtual space with millions of sweets. The visual impact created through this technology will be beyond anything we imagine.

Precise location, 3D effects, and object recognition are the three technological bases for augmented reality

It would also have a relevant impact on object recognition and information. For example, if you have a bottle of wine on the table, you could ask for information about it, from brand details to where to get it. This technology will change the way e-commerce is done.

The new technology is in its beta phase. The company will be releasing the changes little by little, it said. But it is estimated that users will be adding virtual reality to their daily lives by the end of this year.

If you have a bottle of wine on the table, you can ask for information about it, from brand details to where to get it.

Finally, Facebook provided a glimpse of Facebook Spaces, the virtual reality app through which users can hang out with each other without leaving home. Here again, we see significant potential in terms of marketing and a revolution for the world of advertising.