Join Us at the Marketing in Multicultural America Summit, NYC, March 5

Erika Anaya

Movie Marketing

Movie Marketing to Hispanics: Why the Glass is Still Half Empty

While Hispanic moviegoers typically amount to 22% of movie opening weekend sales, Hispanic targeted media budgets only amount to between 10% and 15% of the overall media buy of the big studios. If Hispanic moviegoers make or break many Hollywood premieres, why are movie studio executives not understanding the Hispanic opportunity and investing in it? This was a key question panelists at Portada’s Multicultural Influencer Forum at Digital Hollywood tried to answer.