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Eric Lefkofsky

Groupon buys Ideeli for US $43M in cash and moves into fashion

Groupon has acquired ideeli, a flash fashion retailer, for US $43 million in cash in order to widen the net of consumers using its platform for more than daily deals. Ideeli’s acquisition underlines Groupon’s current yearning to expand into new product categories,after accomplishing its US$260 million acquisition of LivingSocial’s Ticket Monster business in Korea.