Who and what is Eikon Digital?
We recently reported about the exclusive deal DSP Dataxu signed with Eikon Digital. But what is Eikon Digital. Is it a new agency and tech company targeting the U.S. Hispanic and LatAm space? What, if any, is its relationship with Orange? Portada interviewed Alejandro Rodriguez, CEO of Eikon Digital in the USA, until recently SVP of Advertising Services at Orange Americas, for Eikon Digital to find out.