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A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.

  • Sling TVSling TV, the only streaming TV service to provide Spanish-language content by region, is launching three Argentine channels in its “Sudamérica” regional pack, making Sling TV the leader in South American content among streaming TV providers in the United States. Telefe Internacional, El Trece Internacional, and Todo Noticias join 10 other South American.


  • NASCAR is bringing back Kids Drive NASCAR, beginning at Iowa Speedway and Pocono Raceway and running through the Aug. 12 at Michigan International Speedway where children attending NASCAR national series races will take over certain responsibilities usually reserved for adults. NASCAR’s social media channels will share Kids Drive NASCAR content throughout the three weeks. According to 2011 data, 20% of NASCAR’s followers are multicultural fans, 9% were Hispanic and 8% African-American.


  • Puma locked in its first partnership with the WNBA. The deal was announced as part of the festivities during the All-Star Game at the Target Center in Minneapolis.

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  • AllegiantAllegiant locked a partnership with Minor League Baseball that makes it the “Official Airline of Minor League Baseball.” Allegiant will engage with fans through various touch points in the ballpark and at select games. Allegiant will also serve as the naming rights partner of a digital advertising network that spans multiple MiLB markets across the country. According to MiLB, some 18.3-million U.S. Hispanics designate themselves as fans of Minor League Baseball, behind only the NBA and MLS.


  • EA SPORTS revealed that now fans will be able to create female players in NBA LIVE 19, giving gamers “increased opportunities to express their unique individuality and create a reflection of themselves while competing in the game.” Furthermore, NBA LIVE 19 will introduce new Icon Abilities modeled after some of the greatest female ballers of all time including Candace Parker, Elena Delle Donne, and Brittney Griner. On average, Hispanics play video games more often than Non-Hispanics (12 hours per week vs. 9 hours for Non-Hispanics).


  • Esports Pittsburgh Knights signed a new partnership with Totino’s, makers of Party Pizzas and Pizza Rolls, marking the brand’s first time sponsoring an esports team. It’s great that a major brand identified us as doing the right thing in this space and also wanted to support and grow esports. It means a lot to everyone who’s been working so hard behind the scenes,” says James O’Connor, Pittsburgh Knights President.

A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.

http://marcommnews.com/wp-content/uploads/2018/01/RELEASE-American-Tourister-Kicks-Off-2018-with-Cristiano-Ronaldo-Signing-15.01-300x212.jpgAmerican Tourister, international luggage brand and part of Samsonite, announced the signing of international football superstar, Cristiano Ronaldo, as its new brand ambassador for 2018. “His presence will help bring American Tourister to a whole new audience, allowing us to stand out from the competition, and enabling us to take the Brand to the next level,” stated Subrata Dutta, President of Asia Pacific at Samsonite.

Daisy Brand and the Federación Mexicana de Fútbol (FMF), the national governing body of soccer in Mexico, announced a multi-year partnership, designating Daisy as the Official Sour Cream of the Mexican National Team’s annual U.S. Tour, now in its 16th year.

Hyatt Regency Waikiki Beach Resort and Spa partnered with The Pacific Rim Cup 2018, to become the global soccer tournament’s sponsor. Pacific Rim Cup teams and representatives will be staying at the hotel during the tournament, which takes place on Feb. 8 and 10. Professional soccer clubs from Japan, Canada, and the U.S. will be playing next month at the at Aloha Stadium.

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Image result for eMLSMajor League Soccer is joining the esports movement by partnering with EA Sports to create eMLS. eMLS will pit the best FIFA 18 players from the U.S. and Canada, representing MLS clubs, against each other to determine who will represent the League in the EA SPORTS FIFA 18 Global Series Playoffs on the Road to the FIFA eWorld Cup 2018.

Miami’s long-awaited MLS team is preparing to launch at the end of this month, according to the MIAMI HERALD. David Beckham and his business partners’ team is scheduled to start playing during the 2020 season.

Grupo Bimbo has started the 2018 Futbolito Bimbo edition in Mexico, through which the company brings together close to 70 thousand children from all over the country to play a friendly soccer tournament. The competition starts on April 14, until July 21.

Image result for Goldman SachsGoldman Sachs lent Orlando City Soccer Club $120 million. This is the fourth MLS stadium loan in the last year for the Wall Street titan. “[MLS] is something that the firm is very supportive of. We are willing to commit a significant amount of money to the league and the teams,” stated Greg Carey, global head of sports finance at Goldman Sachs, according to bizjournals.com.

Philadelphia welcomes, for the 12th time, the United Soccer Coaches’ convention, the annual gathering of American soccer thinkers, influencers and power-brokers. With the upcoming U.S. Soccer Federation presidential election in early February, the convention will have the candidates making their cases at its center point.