Discovery Buys Stake in Batanga Media
What: Discovery Communications announced an investment in and strategic partnership with digital media company Batanga Media. Why it matters: This is the first investment of
Menu
What: Discovery Communications announced an investment in and strategic partnership with digital media company Batanga Media. Why it matters: This is the first investment of
Major Multi Channel Networks (MCN’s), or Multiplatform Networks (MPN’s) like some want to be called, are expanding into Latin America. Latin America is a region which is almost a natural extension for those who are already present in the U.S. Hispanic market. MiTú Network is one of the main platforms entering the Latin American market. Portada talked to Adeline Cassin, Head of International Revenue at MiTú Network, about the platform’s expansion into Latin America.
Starcom’s new SVP/Managing Director for Latin America Diego Fernandez-Martin will be participating at the Latam Summit and provide his views on whether Latin markets are really ready to embrace Real-time Marketing and Advertising.
Starcom’s new SVP/Managing Director for Latin America Diego Fernandez-Martin will be participating at the Latam Summit and provide his views on whether Latin markets are really ready to embrace Real-time Marketing and Advertising.