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Danielle Gonzales

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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The Interactive Advertising Bureau (IAB) has named digital marketing veteran John Frelinghuysen as the trade group’s newest Publisher-in-Residence to tap into his insider perspective on the digital video advertising landscape. Most recently, Frelinghuysen served as Executive Vice President for Digital Media at Disney/ABC Television, where he led digital product, technology, business development, and strategy for the ABC Network, Disney Channels, and Freeform—leveraging his deep insights into how publishers and brand marketers can navigate fundamental shifts in consumer video viewing behaviors to reach engaged audiences on a variety of screens and platforms, from OTT to mobile devices.In this new advisory capacity, Frelinghuysen will work with IAB and its Digital Video Center of Excellence. Prior to joining Disney, Frelinghuysen served as Senior Vice President of Strategy for AOL.

 

Kristina Lutz has been appointed president of investment at Publicis media agency Starcom, succeeding Amanda Richman, who recently departed to become U.S. CEO at WPP’s MEC. Lutz was most recently executive VP overseeing the auto business at iHeartMedia

 

 

 

 

 

Starcom also promoted two executives to president, chief client officer. Danielle Gonzales will work out of the Los Angeles officer, while Karla Knecht will work out of the New York office.

 

Gonzales, who was previously executive VP, managing director of Starcom’s multicultural unit and worked on the Kraft and Burger King accounts, will now oversee half of the agencies clients and oversee Starcom’s Performics unit.

 

 

 

 

 

Knecht, who was most recently executive VP, managing director, will also oversee half of the Starcom client roster.

 

 

 

 

 

 

Emmanuel Andre has been named to the newly created position of chief talent officer at Publicis Groupe. He was previously international president of Omnicom’s TBWA Worldwide.

 

 

 

 

 

Amie Miller was appointed chief talent officer at TBWA Worldwide. She was previously chief talent officer for TBWA New York. Prior to that she held the same position at MDC Partners.

 

 

 

 

 

MDC Partners’ Forsman & Bodenfors (F&B) has appointed Silla Levin as the agency’s new CEO. She replaces Erik Sollenberg.  Levin takes on the new role starting September 1.

 

 

 

 

 

 

 

Join us at PORTADA Mexico!

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Jose Espinoza is joining Mercury Mambo, a Hispanic shopper marketing and experiential agency headquartered in Austin, Texas.  Espinoza joins Mercury Mambo as VP of Strategy and Business Development and will contribute his strategic experience and insights to new business acquisition and existing client growth opportunities.

 

Olivia Maloney has joined Google as Partner Business Solutions, Portada has learned.

 

Tim Mahoney
Tim Mahoney

Tim Mahoney is Chevrolet’s (GM) new global marketing chief. Effective April 1st 2013, Tim Mahoney will be joining Chevrolet as Chief Marketing Officer Global Chevrolet. Prior to this engagement, he was  with Volkswagen in capacity as Chief Product and Manufacturing Officer since 2011. Tim Mahoney  will be entrusted with finding new avenues for the brand to expand into and  thereby boost sales globally.

 

 

Univision Communications has brought in Mehul Nagrani to serve as its senior VP of digital operations, a newly created role. Nagrani will be responsible for maintaining Univision’s digital performance and financial goals. He will collaborate with department heads to help upgrade capabilities, improve operating vigor and meet the company’s digital video expectations for the year. Based in New York, he will work under Kevin Conroy, the president of Univision Interactive and Enterprise Development. In the past, Nagrani was a special assistant to Randy Falco, the CEO of Univision Communications. Before that he designed memory chips for Micron and processors for Intel.

 

Lia Silkworth
Lia Silkworth

Tapestry, a division of SMG Multicultural, announced that Lia Silkworth (photo), will  take on full leadership responsibilities as Executive Vice President and  Managing Director.Additionally, Danielle Gonzales, formerly Executive Vice President, Managing  Director at Tapestry, will take on a new role as Executive Vice President,  Managing Director at Starcom where she will provide leadership across some  of Starcom’s largest accounts.

Tapestry, a division of SMG Multicultural, announced that Lia Silkworth, will take on full leadership responsibilities as Executive Vice President and Managing Director. (Read our recent interview with Silkworth).

In this new role, Silkworth will provide strategic vision as well as business management to the largest multicultural media unit in the US. Silkworth, known for her negotiation prowess and strategic vision has helped to increase Tapestry’s partnerships with several clients in her previous role as co-managing director.

“We are excited to have Lia Silkworth take on a larger role at Tapestry and bring with her new ideas and a new perspective for our clients and our team,” stated Monica Gadsby, CEO of SMG Multicultural.

Additionally, Danielle Gonzales, formerly Executive Vice President, Managing Director at Tapestry, will take on a new role as Executive Vice President, Managing Director at Starcom where she will provide leadership across some of Starcom’s largest accounts.  In addition to her new client responsibilities, Danielle will serve on Starcom’s  management board, and will continue to be a  board member for AHAA: The Voice of Hispanic Marketing.

“When you combine her passion for brand-building and strategic solutions, Danielle has consistently delivered innovation and results for our clients, time and time again,” said Lisa Donohue, Starcom USA CEO. “She is a skilled leader, who in this new role will only continue to drive success for the agency and our clients.”

Marla Skiko will continue to act as EVP, Director Digital Innovation at SMG Multicultural.