The Week in Soccer Marketing

A summary of the most exciting recent news in soccer marketing in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

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Sounding Off:Daisy Expósito-Ulla: “The U.S. Multicultural Market: The Pluricultural Nation”

Daisy Expósito-Ulla, is Chairman and CEO of d expósito & Partners: “We all know that the United States is experiencing an unparalleled demographic shift, a shift of major proportions that affects everything — from media consumption and how we consume it, from food and beverage choices to beauty and health, from fashion and living trends to our ways of communicating with each other, both here and globally…”

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