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Leo Burnett Madrid has brought Dani Sáenz back to the team after 8 years. He’ll be creative director, filling in for the role after the departure of Mercedes Lucena, who will start a new phase of her career in Mexico.

 

 

 

 

Vivendi-owned video platform Dailymotion has announced the appointment of David L. Rios to Head of Latin American & US Hispanic Content Partnerships.

 

 

 

 

 

Bernardo Geoghegan has been named director of future strategy and tendency prevision in Latin America at Kantar, reported AdLatina. He had been general manager of the firm since 2010.

 

 

 

 

 

Indiana Quiñones will be head of business development in Latin America at Adsmovil. Previously she had been working at Adcolony. Both firms announced their exclusive partnership recently. Matias Godoi is also joining Adsmovil, as head of programming and platform development. He has over 12 years of experience in media and 5 years of experience in the videogame industry.

 

 

Juan Manuel Hoyos has been appointed to marketing director at Nissan Latin America. He’ll be replacing Rodrigo Centeno, who is now general manager of the operation in the region. Hoyos will be in charge of marketing strategies from the company’s Mexican headquarters.

 

 

 

 

 

Xerox has combined its marketing operations in Latin America and the Caribbean, and has placed Mariana Ferola as head of the region.

 

 

 

 

Adecco has promoted Aldo Sepúlveda Tobar to new commercial director for Latin America. He’s been a part of the company since 2003.

 

 

 

 

 

Natura has appointed Juan Salgado to marketing manager in Argentina. His main role will be boosting growth and leadership, as well as improving the brand positioning in South America.

 

 

 

 

 

 

What: Vivendi, the owner of CanalPlus and Universal Music Group owner, has acquired an 80% stake in the DailyMotion from Orange for US$241 million (€217 million). Orange will retain 20 percent of the company.
Why it matters: Vivendi will continue with DailyMotion’s growth as a platform to reach the digital generation for its music, film and television program properties. DailyMotion is one of the main competitors of YouTube. Orange, owned by France Telecom, seems to be getting out of the Media/Advertising Business. It recently sold Orange Advertising Americas to Latam Digital Ventures.

descargaCanalPlus and Universal Music Group owner Vivendi has acquired an 80 percent stake in the DailyMotion from Orange for US$241 million (€217 million). Orange will retain 20 percent of the company.

The media conglomerate aims to strengthen DailyMotion’s growth prospectsto reach the digital generation for its music, film and television program properties.

DailyMotion’s purchase is the result a longstanding search for a buyer to boost its international expansion plans. former France Telecom Orange  had been seeking a buyer since 2013, when it entered into an agreement with Yahoo for a 75 percent stake in the company for US$300 million (€227 million).However, the deal was stopped by the French government, which insisted on a 50-50 split of the company before Yahoo backed out of the deal. Subsequent talks with Microsoft also fell through.

Earlier this year, Orange and Hong Kong-based telecom PCCW entered into exclusive negotiations before the government said it would also oppose a Chinese deal, and PCCW backed out just days later.

DailyMotion is the second-largest video platform after YouTube, but has only a fraction of its viewers.

DailyMotion is the second-largest video platform after YouTube, but has only a fraction of its viewers. The company had 351 million views last month, while YouTube had more than 15.2 billion.

Vivendi has transitioned from a telecom to a media company. It launched the Global Music Data Alliance earlier this year to boost revenues in its UMG arm through data mining and marketing partnerships.It also created Vivendi Contents to develop new formats.

“The integration within Vivendi offers Dailymotion the means to strongly accelerate its growth and continue its international expansion. It gives the company access to particularly attractive music and audiovisual content and allows for the joint development, together with Universal Music Group and CanalPlus Group teams, of original and distinctive content and formats meeting the expectation of a whole new generation of digital consumers,” the company said in a statement.“This acquisition is at the core of Vivendi’s digital strategy. With Dailymotion, the Group benefits from an over-the-top distribution platform of international stature and of a technological expertise, which complements the Group’s existing one.”

What: Vivendi, the owner of CanalPlus and Universal Music Group owner, has acquired an 80% stake in the DailyMotion from Orange for US$241 million (€217 million). Orange will retain 20 percent of the company.
Why it matters: Vivendi will continue with DailyMotion’s growth as a platform to reach the digital generation for its music, film and television program properties. DailyMotion is one of the main competitors of YouTube. Orange, owned by France Telecom, seems to be getting out of the Media/Advertising Business. It recently sold Orange Advertising Americas to Latam Digital Ventures.

descargaCanalPlus and Universal Music Group owner Vivendi has acquired an 80 percent stake in the DailyMotion from Orange for US$241 million (€217 million). Orange will retain 20 percent of the company.

The media conglomerate aims to strengthen DailyMotion’s growth prospectsto reach the digital generation for its music, film and television program properties.

DailyMotion’s purchase is the result a longstanding search for a buyer to boost its international expansion plans. former France Telecom Orange  had been seeking a buyer since 2013, when it entered into an agreement with Yahoo for a 75 percent stake in the company for US$300 million (€227 million).However, the deal was stopped by the French government, which insisted on a 50-50 split of the company before Yahoo backed out of the deal. Subsequent talks with Microsoft also fell through.

Earlier this year, Orange and Hong Kong-based telecom PCCW entered into exclusive negotiations before the government said it would also oppose a Chinese deal, and PCCW backed out just days later.

DailyMotion is the second-largest video platform after YouTube, but has only a fraction of its viewers.

DailyMotion is the second-largest video platform after YouTube, but has only a fraction of its viewers. The company had 351 million views last month, while YouTube had more than 15.2 billion.

Vivendi has transitioned from a telecom to a media company. It launched the Global Music Data Alliance earlier this year to boost revenues in its UMG arm through data mining and marketing partnerships.It also created Vivendi Contents to develop new formats.

“The integration within Vivendi offers Dailymotion the means to strongly accelerate its growth and continue its international expansion. It gives the company access to particularly attractive music and audiovisual content and allows for the joint development, together with Universal Music Group and CanalPlus Group teams, of original and distinctive content and formats meeting the expectation of a whole new generation of digital consumers,” the company said in a statement.“This acquisition is at the core of Vivendi’s digital strategy. With Dailymotion, the Group benefits from an over-the-top distribution platform of international stature and of a technological expertise, which complements the Group’s existing one.”

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Yahoo is in talks to acquire a controlling stake in Dailymotion, one of the world’s most popular online video websites, in what would be Yahoo CEO Marissa Mayer’s largest deal since taking the reins in July, the Wall Street Journal reported on Tuesday.

Yahoo could purchase as much as 75 percent of Dailymotion, which is owned by French telecommunications firm France Telecom-Orange, according to the newspaper report, which cited anonymous sources.

Dailymotion could be valued at roughly $300 million, according to the report, which noted that the deal is not imminent and could fall apart.

France Telecom-Orange acquired Dailymotion for $170 million through a two-phase deal, with the most recent transaction closing in January.

Yahoo is in talks to acquire a controlling stake in Dailymotion, one of the world’s most popular online video websites, in what would be Yahoo CEO Marissa Mayer’s largest deal since taking the reins in July, the Wall Street Journal reported on Tuesday.

Yahoo could purchase as much as 75 percent of Dailymotion, which is owned by French telecommunications firm France Telecom-Orange, according to the newspaper report, which cited anonymous sources.

Dailymotion could be valued at roughly $300 million, according to the report, which noted that the deal is not imminent and could fall apart.

France Telecom-Orange acquired Dailymotion for $170 million through a two-phase deal, with the most recent transaction closing in January.

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