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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-840-1311 or e-mail her at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

::: Cinemex ::: Coca- Cola ‘Taste the Feeling’  ::: Hilton Garden Inn – Peru ::: LATAM Airlines :::  “Quererlos como son” by Blem:::

  • Cinemex

cinemex-

 

Cinemex, one of the largest group of cinemas in Mexico, has confirmed its expansion plan in the U.S. and Latin America to increase its market share through a US$100 million investment that will allow to open 25 centers, in addition to analyze the opportunities Latin America offers. The firm expects to open 25 new facilities in 2016. For that matter, the company expects to invest about US$100 million this year and around US$500 million the next five years, as part of its growth strategy. Cinemex will open cinemas in the United States (the first in Miami) and will open four other resorts in the US territory: one in Florida, two in New Jersey and one in Illinois, hopefully by 2017. The company has been also evaluating the possibility of entering other markets, primarily in Latin America, where they have received several offers.

  • Coca-Cola

descarga (3)Coca-Cola has unveiled a new “one brand” global marketing strategy and a new strapline in seven years, as the company aims  to align its brand approach across international markets, Mandmglobal has reported.The company is leaving behind its ‘Open Happiness’ campaign, launched in 2009, and introducing the new tagline ‘Taste the Feeling’. The brand will now advertise its range of products – Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life – under a single campaign.A series of ads, including 10 TV creatives, will roll out globally featuring a new music soundtrack by Conrad Sewell. The ads were created by four agencies: Mercado-McCann, Sra. Rushmore, Santo, and Oglivy & Mather New York.Coke has also teamed up with producer-DJ Avicii to record songs for the campaigns promoting its sponsorship of Rio Olympic Games and UEFA Euro 2016 football tournament.The new ‘One Brand’ approach will share the equity of Coca-Cola, across all Coca-Cola Trademark products, reinforcing our commitment to offer consumers choice with more clarity.

  • Hilton Garden Inn

descarga (4)Hilton Garden Inn has announced the opening of the brand’s first hotel in Peru – the new 137-room Hilton Garden Inn Cusco in the city’s historic neighborhood of Santa Ana. The new hotel represents the company’s fourth in Peru and the latest addition to the brand’s growing portfolio of more than 650 hotels worldwide. Located on a hillside, overlooking the historic city and within walking distance to Plaza de Armas, Hilton Garden Inn Cusco offers the perfect home-base to explore the United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage Site and the surrounding areas, as one of the hotels with fastest access to the area’s main sites and airport. Once the capital of the Inca Empire, Cusco is known for its vibrant, indigenous culture and historical sites. Hilton Garden Inn Cusco participates in Hilton HHonors, the only hotel loyalty program that allows members to earn Points & Miles on the same stay and No Blackout Dates on reward stays.

  • LATAM Airlines

CmBZsd2j_400x400LATAM Airlines has signed a joint business deal with IAG(International Airlines Group) and  British Airways and Iberia on flights between Europe and South America. The joint business would benefit customers by providing better links between Europe and South America, greater choice of flights and enhanced frequent flyer benefits. The airlines plan to seek approval from the appropriate competition authorities in South America and will inform the regulatory authorities in the European Union. Under the joint business, British Airways, Iberia and LATAM Airlines Group would cooperate commercially on flights between the European Union and South America. They would expand their codeshare arrangements on flights between and within Europe and South America, significantly increasing the number of destinations that the airlines can offer customers. The agreement would also strengthen the oneworld alliance in which all the airlines are members. Customers would be able to travel more easily on the airlines’ combined route network which would serve more than 100 destinations in South America and 87 destinations in Europe. The airlines would expand customer choice via integrated networks, new non-stop routes, additional frequencies on existing routes and combined fares.

  • “Querelos como son”/ Blem

descarga (5)Ogilvy & Mather Argentina has developed Blem’s new campaign “Querelos como son,” which seeks to strengthen the bond and closeness with consumers of the brand, according to Adlatina. With this new campaign, Blem aims all people to care for their objects similarly, without discriminating for their appearance or shape. The campaign features a 30 second spot and two additional 15 second versions of each, for the brand’s latest releases: Blem 3 en 1 and Blem Superficies Delicadas y Electrónicos. Additionally, 6 exclusive pieces were created based on tutorials on how to use the products and revealing also a little more of the story behind the characters in the campaign. Is the first time the brand is working on a communication campaign for the brand as a whole and not specifically for a particular product.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 20 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Jennifer Chan at 347-840-1311 or e-mail her at jennifer@portada-online.com SEE A DEMO OF THE DIRECTORY!
For prior Sales Leads editions, click here.

    • Jet.com

yogzqREQ_400x400Maxus Americas has been named the Media Agency of Record for Jet.com, an ecommerce startup that is redefining the online shopping experience. Maxus will specifically focus on the TV portion of Jet’s overall media spend, overseeing the planning, buying and analytics. GroupM’s media agency will lead the extensive new multi-channel media plan valued at US$80 million throughout the United States, effective immediately.Jet has been growing exponentially since its launch in July 2015. Under the leadership of CEO and founder Marc Lore, the website has attracted more than 2.4 million members in less than 6 months. Maxus Americas won the business following a review and will be replacing the incumbent agency Ocean Media. The creative portion of the account, which was not up for review, will continue to be handled by R/GA. The account will be managed out of agency’s New York office.

      • Cinemex

cinemex-Cinemex, one of the largest group of cinemas in Mexico, has confirmed its expansion plan to increase its market share through a US$100 million investment that will allow to open 25 centers, in addition to analyze the opportunities offered by Latin America. In 2016, the firm expects to open 25 new facilities. For that matter, the company expects to invest about US$100 million this year and around US$500 million the next five years, as part of its growth strategy. Cinemex will open cinemas in the United States (the first in Miami) and will open four other resorts in the US territory: one in Florida, two in New Jersey and one in Illinois, hopefully by 2017. The company has been also evaluating the possibility of entering other markets, primarily in Latin America, where they have received several offers.

      • CVS Health

d0_zpVn3_400x400CVS Health has announced strategic partnerships with two national organizations whose mission is to advance the multicultural nursing populations in the United States: the National Black Nurses Association (NBNA) and the National Association of Hispanic Nurses (NAHN). Through these newly formed alliances, CVS Health,  will establish workforce development programs and strategies that facilitate multicultural talent acquisition to further develop the company’s own diverse nursing populations through education, training and colleague engagement. CVS Health supports a broad nursing workforce that includes:

      • Wonderful Pistachios & Laura Posadas

CY7jsQGWcAA3BR-Wonderful Pistachios has partnered with  TV personality, certified master life coach and bicultural motivational speaker Laura Posada. Posada will serve as the brand’s Latina ambassador to promote the health attributes of pistachios and the importance of healthy snacking habits among Hispanics by encouraging healthy living and awareness of the brand and the product’s key nutrition benefits. Posada will kick off Wonderful Pistachios’ 2016 campaign with a variety of consumer and media activities that will allow her to connect with the U.S. Hispanic audience and provide advice on how to eat better and improve overall fitness. This is the first time the brand works with a spokesperson to reach Hispanic sectors.

      • H&R Block

mmWisin, one of Latin-urban music’s hottest talents, is the star of a new campaign that H&R Block is using to kick off this year’s tax refund season with a bang. The spot announces an early-season promotion during which 1,000 people will win US$1,000 a day from now through February 15, the equivalent of US$1 million a day for the first month of the tax refund season.For the new campaign, created by H&R Block’s Miami-based agency of record MARCA, Wisin re-recorded his hit song Piquete. In this special version of the song, now called Billete (money), the Latin music star encourages U.S. Latinos to file their taxes early and visit H&R Block offices for a chance at the daily drawing.

      • Dove Regenerative Nourishment

Dove is unveiling Dove Regenerative Nourishment, the latest addition to the Dove Advanced Hair Series collection, which uses a unique combination of technologies and ingredients to replenish lost nutrients while restoring smoothness and strength. Drawing inspiration from nature, the system is infused with Red Algae extract + Keratin NutriComplex, and repairs the internal structure of damaged hair by directly interacting with the keratin, reconstructing and strengthening hair from within.  Dove Regenerative Nourishment products will be available for purchase in mass, food and drug retailers nationwide beginning January 2016.For more information, customers can visit www.Dove.com, or Facebook, Twitter or Instagram.Dove® Hair is a Unilever’s brand.

Cinemark Holdings, Inc., one of the largest motion picture exhibitors in the world, today announced that they have entered into a stock purchase agreement pursuant to which Cinemark will sell all of the issued and outstanding shares of capital stock of Cinemark de Mexico S.A. de C.V. and its subsidiaries to Grupo Cinemex, S.A. de C.V. and Cadena Mexicana de Exhibicion, S.A. de C.V. (Cinemex).

Cinemark’s Mexican subsidiary operates 290 screens at 31 movie theaters.

The deal, which requires approval from antitrust regulators, would leave Mexico with just two major players in the exhibition market: Cinemex and market leader Cinepolis.

Cinemark said its Mexico theaters pulled in about $74 million in revenue last year.

Cinemark will continue operations elsewhere in Latin America. “This transaction allows us to provide greater focus on the growth of our remaining Latin American operations located throughout Central and South America,” Cinemark CEO Tim Warner said.

GM Entretenimiento de Mexico, owned by Mexican mining magnate German Larrea, acquired Cinemex from AMC Entertainment in 2008 for an estimated $315 million. Then it merged its theater chain MM Cinemas with Cinemex and kept the Cinemex name. Last year, Cinemex purchased art-house circuit Cinemas Lumiere.

Indie theaters and family-run chains have a mere 3 percent of the overall market share in Mexico.