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hoHBO Latin America announced the creation of a panregional Advertising Sales team for Cinemax that will be based in Miami, and operate under the leadership of Gabriel Diaz.

Gabriel will report directly to Renata da Conceição. “In order to further support our advertising clients, as well as the continual growth of the Latin American market, we are in the process of expanding our regional Ad Sales team. Headed by Gabriel, this new operation represents a first step towards serving clients aspiring to take their business to the next level,” said Emilio Rubio, President of Distribution and New Business for HBO Latin America.

Gabriel will lead the panregional sales team in promoting the benefits of investing in ads aired on Cinemax. Previously, Gabriel held the role of Ad Sales Director for Media Mix Sales in Miami, and, prior to this, was the National Sales Director for Radio Caracas Television in Venezuela.