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A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

Early next year, a new version of Google Chrome will include an ad filter that takes out sites with poor ad experiences. Chrome will then block all ads on offending sites.

YouTube has updated its advertising guidelines for its creator community. Among content that is deemed ineligible for advertising are controversial issues and sensitive events; drugs and dangerous products or substances; harmful or dangerous acts; sexually suggestive content; and violence.

According to AdColony’s Spring 2017 App Install Marketing Survey, 50 percent of all app install spending now goes to video advertising. Half of that is for full-screen video ads, while the rest is for in-feed, social, and television video ads.

According to Mary Meeker’s Internet Trends Report, Internet ad spending is projected to top TV ad spending within six months

Verizon has completed its $4.48 billion acquisition of Yahoo. Assets will be combined with AOL brands such as the Huffington Post under a new subsidiary called Oath.

Kantar‘s survey of advertising media preferences found that 68 percent of connected adults either like or tolerate advertising. 36 percent say advertising is changing for the better, while 20 percent say it’s getting worse.

The Interactive Advertising Bureau announced Q1 U.S. digital advertising revenue hit $19.6 billion, the highest ever for a first quarter and representing a 23% year-over-year increase.

According to a recent report from Reuters, Facebook is signing deals with companies like BuzzFeed, Vox, and Group Nine for TV-style video with both short clips of about 10 minutes in length and longer shows of 20 minutes or more.

The US’s linear TV ad market will likely suffer a recession in 2017, according to Us finance analysts who follow the media sector. Michael Nathanson, analyst for MoffetNathanson, this week lowered his projections for TV ad revenue growth in 2017, saying that the 2017 TV upfronts lacked the urgency of last year’s market.

A formidable group of media companies including AMC, Amazon, BBC, Twentieth Century Fox, Netflix, NBC Universal, Telemundo, Televisa and Univision have formed the Alliance for Creativity and Entertainment (ACE) to fight online video piracy.

A study by Neustar commissioned by Turner Broadcasting and Horizon Media found that for a $1M investment, television’s lift is consistently seven times better than paid search and five times better than online display advertising across a broad list of advertising categories.

Apple confirmed rumors that its set-top box will be getting an Amazon Prime app for the tvOS platform later this year.

Ooyala has released its Q1 2017 Global Video Index, revealing, for the first time, long-form content represents the majority of time spent watching video on every screen.

NBC News unit has launched a digital video service that targets viewers who get their news on social media. The service, called “NBC Left Field,” is producing short documentaries and features for Alphabet’s YouTube, Facebook, and Instagram.

LATAM MARKET

According to Ooyala’s Q1 2017 Global Video Index, in LATAM, mobile video plays topped 56 per cent—up from 46 per cent last year, with tablets representing 5 per cent, the least of any region.

Research conducted by Dataxis predicts that LTE penetration will grow in Latin America from today’s 21% to 90% by 2022. While 4G penetration varies in the region, Uruguay by far being the most advanced country with a 50% penetration.

VidaPrimo, the premier Latin Music video network, will distribute its vast library of music-related video content onto branded channels on both Roku and Amazon Fire, two of the world’s largest digital streaming platforms.

According to the Advertising Bureau‘s “Always On – A Global Perspective of Mobile Consumer Experience,” smartphone users in South America noted the most progress in their mobile ad experiences, but smartphone users in Brazil saw moderate advancement with mobile advertising relevance.

 According to The Competitive Intelligence Unit (CIU), average mobile data consumption has doubled in Mexico over the past two years, driven by online video viewing.

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Halls – Chile ::: Chrome – Global ::: HSBC – Global ::: Tampax – Global ::: Honest Tea – Global

Halls – Chile

Brandigital is the new digital account of Halls in Chile. The agency will be in charge of the brand social media management.  Brandigital will handle the activity and content in Facebook, Twitter and YouTube.

Chrome – Global

Google has appointed Los Angeles based agency 72andSunny to handle its global creative ad business for Chrome. The agency is part of Publicis Group. Previously, the account was in charge of England agency BBH. The agency BBH created the famous campaign “The web is what you make of it”.

HSBC – Global

HSBC has split its global advertising account to Grey London, Saatchi & Saatchi and JWT. The account is estimated in USD 600 million.
Grey London will in charge of the brand’s retail banking and wealth business across Europe and Latin America, and its global commercial banking business.
Saatchi & Saatchi will handle the bank’s global premier and wealth business and sponsorship advertising.
JWT, incumbent on the account since 2004, has been appointed to handle the bank’s retail and wealth banking in North Africa, North America and Asia-Pacific. It will also handle creative duties for HSBC’s private banking sector.
HSBC is also reviewing its global creative and media accounts. BBDO and McCann Erickson are involved in the pitch. The global media business is actually handled by WPP´s Mindshare.

Tampax – Global

P&G´s Tampax has moved its digital media account from Leo Burnett to Publicis Group.
Leo Burnett will still be in charge of Always, Whisper, Discreet and Naturella.
Starcom Mediavest Group handles Tampax media buying, MSL is the PR agency and Arc Worldwide is in charge of the shopper marketing of the brand.

Honest Tea – Global

Coca Cola has appointed Mullen to handle its brand Honest Tea. The agency will be in charge of the advertising account and will work with Ikon3, in charge of the media buying and planning.

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