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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Pizza Hut & Telepizza Group

Pizza Hut, a division of Yum! Brands, Inc. and one of the world’s largest pizza restaurant company with nearly 17,000 restaurants in over 100 countries, and Telepizza Group, the largest non-U.S. pizza delivery company worldwide with more than 1,600 stores in over 20 countries, announced a strategic deal and master franchise alliance to accelerate growth across Latin America (excluding Brazil), the Caribbean, Spain (including Andorra), Portugal and Switzerland.The landmark deal doubles Pizza Hut’s footprint in the regions covered by the alliance; places Pizza Hut in the number one position in the category across Latin America and the Caribbean in terms of unit count; and confirms Pizza Hut’s position as the world’s largest pizza restaurant company. As a result of the alliance, Telepizza Group will become Pizza Hut’s largest master franchisee globally by unit count and a leading multi-country pizza operator worldwide.As master franchisee, Telepizza Group will oversee Pizza Hut franchisees who will continue to operate Pizza Hut stores in Latin America (excluding Brazil) and the Caribbean. Telepizza Group will also progressively convert its existing stores in this region to Pizza Huts and leverage Pizza Hut’s brand awareness to accelerate store network expansion and boost entry into key growth markets.

 

 

  • Heineken

Amsterdam-based brewer Heineken, currently the world’s second-largest beer company, has been conducting a global review of the media planning and buying business.Heineken calls the process a “presentation,” but it more closely resembles a closed review between the company’s two global media partners: Publicis Groupe’s Starcom Worldwide and Dentsu’s Dentsu Aegis Network, Adage has reported.Heineken does not expect to consolidate media buying to a single agency, according to sources familiar with the matter.Apparently, this review does not include other brands in the Heineken roster like Dos Equis, Tecate, Newcastle or Amstel Light. Heineken spent US$173 million on paid media in the U.S. in 2017, according to Kantar Media, while the  brand’s global annual marketing budget is approximately US$450 million.

 

 

  • BRF

Media agency Carat, part of Dentsu Aegis Network Group and led in Argentina by Guido Righetti, continues to strengthen its relationship with BRF, one of the world´s largest food companies. Following a review, the agency will continue to be in charge of online & offline media buying and planning for various BRF brands, including Sadia, Paty, Vienissima, Qualy and Campo Austral.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Hot Wheels®

Mattel´s Hot Wheels, one of the best selling toysglobally, celebrates its 50th anniversary. Conceived in 1968 by an innovator, a rocket scientist and a car designer, Hot Wheels 1:64th scale die-cast cars were designed to look awesome and perform. To celebrate this anniversary, Hot Wheels is introducing a year-long lineup of live experiences, new products and compelling content. Among other things, Hot Wheels will be creating live experiences to bring kids, fans and collectors together across the globe. Beto Carrero – Hot Wheels World: The largest theme park in Latin America, Beto Carrero will open an immersive brand experience with a dedicated Hot Wheels themed area within the park. The area will feature over 7.5 acres dedicated to Hot Wheels, including a live-stunt show, themed restaurant and retail shop with plans for additional experiential attractions. To learn more and stay up to speed with how Hot Wheels is celebrating its 50th anniversary, fans can visit HotWheels.com and follow #HotWheels50. With a global workforce of approximately 32,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: NCR Corporation – Cristian Ojeda ::: Gustavo Maggi – Latamkey ::: Fernando Lopez Forero – Westcon Group Mexico   ::: Fanny Garcia – MEC Mexico ::: Ana Stramucci  and Victoria Wolcoff – Carat Argentina :::

Click here for previous Latam Changing Places editions

AAEAAQAAAAAAAAcUAAAAJDQxMGM4NDg4LTA2N2UtNDk4Ni05Yzg2LTNiMWQxNDhlNGNjZQNCR Corporation has appointed Cristian Ojeda CEO of NCR Chile, in addition to his role as General Manager. Ojeda has over 25 years of experience in the technology field. He previously served in management positions in the Customer Services area for Oracle, Hewlett Packard and IBM and he was manager of consultancy and professional services for Compaq Computer.

 

gmaggiGustavo Maggi joins Latamkey as general manager for the Southern Cone. Maggi has previously handled key positions in industry leading companies such as Cisco, Microsoft, Symantec and Novell.

 

 

 

Fernando_Lopez-Westcon-351x185Fernando Lopez Forero is the new CEO of Westcon Group Mexico.He will be in charge of expanding the business  to various regions of the country, most notably the north, as the ability to do business in Mexico (and not only in certain regions) , will be part of Westcon Group’s strategy for the coming year.

 

DavzwNqj_400x400Fanny Garcia is the new managing director at MEC Mexico and director of transformation for Latin Latina.García will manage and lead the digital and data change of the company regionally.

 

 

 

56447574967dd__838x390Ana Stramucci  and Victoria Wolcoff have joined Carat Argentina. Stramucci joins as strategic planning director and Wolcoff as research coordinator. They will both complement the creative work for brands and report to Marcelo Delbarba, CEO of the subsidiary.

Stramucci comes from Mindshare, where she worked for four years handling various accounts categories as Kimberly Clark, HSBC, Nestlé, LatAm and Telefonica, among others.

Wolcoff has experience in agencies like Midios and OMD Argentina, where she handled accounts like Bridgestone, Johnson & Johnson and Volkswagen.

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