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Oath has elevated Rose Tsou, head of Oath Asia Pacific, to head of international for the business to drive strategic growth for the company across Europe, the Middle East and Africa, Latin America and APAC.

 

 

 

 

Michael Nuzzo has been appointed senior vice president, executive creative director by United Entertainment Group (UEG). Nuzzo previously spent seven years at digital marketing agency 360i.

 

 

 

 

Former Televisa and Univision Chief Content officer, Isaac Lee has formed an ambitious new company called Exile Content and he has acquired Mexican production services company Redrum.

 

 

 

 

 

Publicis Media’s global Commerce Practice has appointed Amy Lanzi as its regional commerce lead in Americas. She joins from Omnicom’s retail marketing agency TPN.

 

 

 

 

 

Former White House communications officer, Hope Hicks, has been named executive vice president and chief communications officer at Fox. She will assume her new position after the Disney-Fox merger is complete next year.

 

 

 

 

Brian O’Kelley will step down from his role as chief executive  of AppNexus to take on a role in an advisory capacity just months after the adtech business was acquired by AT&T.

 

 

 

 

 

What: Ad technology company AppNexus has closed a US $60 million investment round from a Boston equity and asset management firm, valuing the company at about US $1.2 billion, while expecting US $40 million in additional financing from other investors.
Why it matters:  The equity financing will give AppNexus the cash it needs for future M&A, boost engineering talent and further global expansion, in addition to being under less pressure to raise capital through the public markets.

descargaAd technology company AppNexus has closed a US $60 million investment round from a Boston public equity and asset management firm, valuing the company at about US $1.2 billion. The company also expects up to US $40 million in additional financing to follow from “other interested parties” in the coming months reaching a total of US $100 million. AppNexus powers many open and private ad-exchanges including some in Hispanic and Latin American markets (e.g. Orange’s private ad-exchange)

According to current co-founder and CEO Brian O’Kelley, although the company did not necessarily require further investment, having raised US $75 million in January 2013, the public equity financing will give AppNexus the cash it needs for future M&A, boost engineering talent and further global expansion. This additional funding also means AppNexus is under less pressure to raise capital through the public markets.

the public equity financing will give AppNexus the cash it needs for future M&A, boost engineering talent and further global expansion
 

descarga (1)Mr. O’Kelley explained that AppNexus will not rush to follow other advertising companies’ footsteps with an IPO of its own now, boy possibly next year. To him, there is little incentive to go public other than liquidity for investors and employees. He wants AppNexus to go public when investors understand more about what it does and where it fits into the complicated online ad ecosystem.“On one side, Q2 was our first-ever profitable quarter. We truly didn’t need money and we still had about half of the money we raised last year in the bank, but if you think about the difference between having a lot of money and not needing money, there’s definitely a difference in those two scenarios. And because these are public investors, it would be a validation of the value of our equity and we could use that as currency to go be acquisitive. It lets us get the benefits of being public without the overhead of being public,” O’Kelley said.

In the past two years a handful of online advertising companies have held initial public offerings of their own, but have subsequently performed poorly. Programmatic ad network Rocket Fuel has seen its stock price dip 73% since January, for example. YuMe is off 38%; Tremor Video, 46%; and Millennial Media, 66%. Rubicon Project is down 27% from its $15 initial-public-offering price in April. (WSJ owner News Corp has a 13.7% stake in Rubicon).

O’Kelley suggested also, that the market was not a factor into the company’s decision to raise its most recent round of funding “We did this financing after one of the worst quarters in the public markets ever for ad tech, which of course has been really painful and so the fact that an active public investor would value us at US$1.2 billion gives you a good sense of the amount of confidence they have in our business and what we’re doing. It feels important.”

 “We did this financing after one of the worst quarters in the public markets ever for ad tech”
 

Appnexus primary goal with following the investment is to have enough capital to compete with some of these public companies and create a real currency to do M&A with. The company didn’t disclose names of investors.

Global expansion

According to a press release, the company is planning to use the new cash to “continue the rapid expansion of its global team and to invest in creating innovations that will transform digital advertising.”

In June, AppNexus acquired Parisian ad viewability firm Alenty, which could definitely help the company become a bigger player in the ad tech sector.

“Right now it’s a pretty hot M&A market and there are a lot of companies who are sort of trying to find a way in. We’re going to be pretty price-sensitive on anything we do but we’re interested in the idea of finding good teams and technology. To the extent that there’s folks out there with really, really strong tech and really strong people, we will certainly talk but I think it’s more about that than trying to buy revenue or buy customers, ” said O’Kelley.

Last Year AppNexus partnered with Milennial Media, a mobile ad network and service provider to create mobile Ad-Exchange  Milennial Exchange.

What: Ad technology company AppNexus has closed a US $60 million investment round from a Boston equity and asset management firm, valuing the company at about US $1.2 billion, while expecting US $40 million in additional financing from other investors.
Why it matters:  The equity financing will give AppNexus the cash it needs for future M&A, boost engineering talent and further global expansion, in addition to being under less pressure to raise capital through the public markets.

descargaAd technology company AppNexus has closed a US $60 million investment round from a Boston public equity and asset management firm, valuing the company at about US $1.2 billion. The company also expects up to US $40 million in additional financing to follow from “other interested parties” in the coming months reaching a total of US $100 million. AppNexus powers many open and private ad-exchanges including some in Hispanic and Latin American markets (e.g. Orange’s private ad-exchange)

According to current co-founder and CEO Brian O’Kelley, although the company did not necessarily require further investment, having raised US $75 million in January 2013, the public equity financing will give AppNexus the cash it needs for future M&A, boost engineering talent and further global expansion. This additional funding also means AppNexus is under less pressure to raise capital through the public markets.

the public equity financing will give AppNexus the cash it needs for future M&A, boost engineering talent and further global expansion
 

descarga (1)Mr. O’Kelley explained that AppNexus will not rush to follow other advertising companies’ footsteps with an IPO of its own now, boy possibly next year. To him, there is little incentive to go public other than liquidity for investors and employees. He wants AppNexus to go public when investors understand more about what it does and where it fits into the complicated online ad ecosystem.“On one side, Q2 was our first-ever profitable quarter. We truly didn’t need money and we still had about half of the money we raised last year in the bank, but if you think about the difference between having a lot of money and not needing money, there’s definitely a difference in those two scenarios. And because these are public investors, it would be a validation of the value of our equity and we could use that as currency to go be acquisitive. It lets us get the benefits of being public without the overhead of being public,” O’Kelley said.

In the past two years a handful of online advertising companies have held initial public offerings of their own, but have subsequently performed poorly. Programmatic ad network Rocket Fuel has seen its stock price dip 73% since January, for example. YuMe is off 38%; Tremor Video, 46%; and Millennial Media, 66%. Rubicon Project is down 27% from its $15 initial-public-offering price in April. (WSJ owner News Corp has a 13.7% stake in Rubicon).

O’Kelley suggested also, that the market was not a factor into the company’s decision to raise its most recent round of funding “We did this financing after one of the worst quarters in the public markets ever for ad tech, which of course has been really painful and so the fact that an active public investor would value us at US$1.2 billion gives you a good sense of the amount of confidence they have in our business and what we’re doing. It feels important.”

 “We did this financing after one of the worst quarters in the public markets ever for ad tech”
 

Appnexus primary goal with following the investment is to have enough capital to compete with some of these public companies and create a real currency to do M&A with. The company didn’t disclose names of investors.

Global expansion

According to a press release, the company is planning to use the new cash to “continue the rapid expansion of its global team and to invest in creating innovations that will transform digital advertising.”

In June, AppNexus acquired Parisian ad viewability firm Alenty, which could definitely help the company become a bigger player in the ad tech sector.

“Right now it’s a pretty hot M&A market and there are a lot of companies who are sort of trying to find a way in. We’re going to be pretty price-sensitive on anything we do but we’re interested in the idea of finding good teams and technology. To the extent that there’s folks out there with really, really strong tech and really strong people, we will certainly talk but I think it’s more about that than trying to buy revenue or buy customers, ” said O’Kelley.

Last Year AppNexus partnered with Milennial Media, a mobile ad network and service provider to create mobile Ad-Exchange  Milennial Exchange.

What: Technology company AppNexus has announced a new partnership with mobile leader Shazam and the evolution of its partnership with Millennial Media.
Why it matters: As Its mobile business has grown more than 500 percent in the last year, based on ad spendAppNexus aims to consolidate its programmatic mobile inventory. To make this happen it needs the help from supply partners like Millenial Media and now Shazam, to deliver that inventory.

descargaAppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, is growing stronger in mobile. The company has announced a new partnership with mobile leader Shazam and the new developments in its partnership with Millennial Media during its second European Summit.

“AppNexus is a mobile company,” said AppNexus Chief Executive, Brian O’Kelley.”We have a long history in desktop and are still deeply committed to that medium, but mobile is where the industry is heading and we’ve placed a huge bet on that opportunity. Partnering with Millennial Media and Shazam validates us as the clear frontrunner in programmatic mobile, and the incredible increase in mobile volume and ad spend on our platform are further proof points.”

Today AppNexus is one of the largest source of programmatic mobile inventory.  Its mobile business has grown more than 500 percent in the last year, based on ad spend. 
 

The number of mobile-sized ads and campaigns targeted to mobile supply in the system has grown 10 times over in the last year, with 65,000 campaigns currently running through AppNexus, Magna Global reports. According to this study , 68% of mobile display was traded programmatically and it is estimated to rise to 88% by 2017.

To deliver premium high-quality mobile inventory to buyers Appnexus needs to work with supply partners such as Millenial Media and Shazam.

Millennial Media Exchange, a mobile exchange powered by the AppNexus platform, was launched in 2013.Its’ Executive Vice President, Global Sales & Operations, Mollie Spillman said: “We are very optimistic about the growth opportunity of the programmatic mobile market in EMEA. Our market research shows that EMEA provides a massive opportunity for our two companies to unlock demand in the region at an automated scale that no one can provide in the market today.”

Shazam, one of the world’s most-downloaded apps and a mobile-first premium publisher, is now leveraging AppNexus’s yield management and ad quality tools for monetization, brand protection and preventing channel conflict. This App is also purchasing through the AppNexus platform using first and third-party data segments for targeting.

“AppNexus has given Shazam the flexibility to manage our existing preferred partnerships with its industry-leading inventory controls and seamless integration with data providers, as well as work with new buyers who want to take advantage of our premium supply, ” said Shazam Senior Vice President, International Advertising Sales, Miles Lewis.

What: Technology company AppNexus has announced a new partnership with mobile leader Shazam and the evolution of its partnership with Millennial Media.
Why it matters: As Its mobile business has grown more than 500 percent in the last year, based on ad spendAppNexus aims to consolidate its programmatic mobile inventory. To make this happen it needs the help from supply partners like Millenial Media and now Shazam, to deliver that inventory.

descargaAppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, is growing stronger in mobile. The company has announced a new partnership with mobile leader Shazam and the new developments in its partnership with Millennial Media during its second European Summit.

“AppNexus is a mobile company,” said AppNexus Chief Executive, Brian O’Kelley.”We have a long history in desktop and are still deeply committed to that medium, but mobile is where the industry is heading and we’ve placed a huge bet on that opportunity. Partnering with Millennial Media and Shazam validates us as the clear frontrunner in programmatic mobile, and the incredible increase in mobile volume and ad spend on our platform are further proof points.”

Today AppNexus is one of the largest source of programmatic mobile inventory.  Its mobile business has grown more than 500 percent in the last year, based on ad spend. 
 

The number of mobile-sized ads and campaigns targeted to mobile supply in the system has grown 10 times over in the last year, with 65,000 campaigns currently running through AppNexus, Magna Global reports. According to this study , 68% of mobile display was traded programmatically and it is estimated to rise to 88% by 2017.

To deliver premium high-quality mobile inventory to buyers Appnexus needs to work with supply partners such as Millenial Media and Shazam.

Millennial Media Exchange, a mobile exchange powered by the AppNexus platform, was launched in 2013.Its’ Executive Vice President, Global Sales & Operations, Mollie Spillman said: “We are very optimistic about the growth opportunity of the programmatic mobile market in EMEA. Our market research shows that EMEA provides a massive opportunity for our two companies to unlock demand in the region at an automated scale that no one can provide in the market today.”

Shazam, one of the world’s most-downloaded apps and a mobile-first premium publisher, is now leveraging AppNexus’s yield management and ad quality tools for monetization, brand protection and preventing channel conflict. This App is also purchasing through the AppNexus platform using first and third-party data segments for targeting.

“AppNexus has given Shazam the flexibility to manage our existing preferred partnerships with its industry-leading inventory controls and seamless integration with data providers, as well as work with new buyers who want to take advantage of our premium supply, ” said Shazam Senior Vice President, International Advertising Sales, Miles Lewis.

What: Millennial Media and AppNexus signed a strategic partnership to create a new premium mobile exchange called Millennial Media Exchange, or MMX.
Why is it important: This move represents the relevance of mobile marketplace for customers worldwide. Mobile strategies need to become more focused, smart and fast.

By means of a press release issued Tuesday, September 17, mobile ad network Millennial Media announced it had partnered with renowned New-York based ad-tech company AppNexus, and created Millennial Media Exchange (MMX), which is presented, as sources such as WSJ reported, as the world’s largest premium mobile advertising exchange.

The deal, as AdExchanger says, will lend AppNexus some much needed scale in the mobile arena, because until recently, its core business was traditional display advertising, although under the lead of CEO Brian O’Kelley it had already embraced a more aggressive approach regarding its mobile strategy.

Moreover, as Business Insider‘s Jim Edwards says, this move is a solid indicator that “the mobile ad-tech space is consolidating fast into a handful of big players” (Twitter, for instance, recently acquired mobile ad exchange MoPub). Thus, MMX will bring about a mobile marketplace that will surpass the one offered via Google. (As a matter of fact, Millenial recently partnered with Cisneros Adsmovil so as to extend its platform to Latin American markets).

AppNexus’ clients will have access to Millennial Media’s sales inventory and to the Jumptap’s real-time bidding, “programmatic” buying platform it recently acquired. Mollie Spilman, Millenial’s EVP and CMO, said that this strategic partnership will be a “catalyst” for bringing “programmatic to mobile in a premium and scalable way.”

In the end, the goal is to let clients move faster with mobile, and AppNexus, as Spilman says, will “enable all the buying and selling of mobile inventory that the market has been waiting for.” In other words, as Business Insider puts it, a huge array of buyers will be combined with a huge array of sellers.

Forbes reports that Millennial Media went public last year as a mobile ad network involved in direct sales of ad inventory on smartphones and tablets, and now the MMX partnership represents the company’s ongoing shift to bet on “programmatic” (automated) advertisement buying and selling on mobile. Although neither company expects to earn major revenue from the exchange until next year, they both hope that their partnership will encourage more spending on the quickly bought and sold programmatic ads we mainly see these days in the form of ads for gaming, dating and other types of mobile applications.

“When a large, premium advertising company and a leading technology provider come together, it accelerates the market into rapid expansion. Our partnership with Millennial Media will unlock their scale, high quality supply and unique data to ignite the mobile marketplace”, said Brian O’Kelley.

What: Millennial Media and AppNexus signed a strategic partnership to create a new premium mobile exchange called Millennial Media Exchange, or MMX.
Why is it important: This move represents the relevance of mobile marketplace for customers worldwide. Mobile strategies need to become more focused, smart and fast.

By means of a press release issued Tuesday, September 17, mobile ad network Millennial Media announced it had partnered with renowned New-York based ad-tech company AppNexus, and created Millennial Media Exchange (MMX), which is presented, as sources such as WSJ reported, as the world’s largest premium mobile advertising exchange.

The deal, as AdExchanger says, will lend AppNexus some much needed scale in the mobile arena, because until recently, its core business was traditional display advertising, although under the lead of CEO Brian O’Kelley it had already embraced a more aggressive approach regarding its mobile strategy.

Moreover, as Business Insider‘s Jim Edwards says, this move is a solid indicator that “the mobile ad-tech space is consolidating fast into a handful of big players” (Twitter, for instance, recently acquired mobile ad exchange MoPub). Thus, MMX will bring about a mobile marketplace that will surpass the one offered via Google. (As a matter of fact, Millenial recently partnered with Cisneros Adsmovil so as to extend its platform to Latin American markets).

AppNexus’ clients will have access to Millennial Media’s sales inventory and to the Jumptap’s real-time bidding, “programmatic” buying platform it recently acquired. Mollie Spilman, Millenial’s EVP and CMO, said that this strategic partnership will be a “catalyst” for bringing “programmatic to mobile in a premium and scalable way.”

In the end, the goal is to let clients move faster with mobile, and AppNexus, as Spilman says, will “enable all the buying and selling of mobile inventory that the market has been waiting for.” In other words, as Business Insider puts it, a huge array of buyers will be combined with a huge array of sellers.

Forbes reports that Millennial Media went public last year as a mobile ad network involved in direct sales of ad inventory on smartphones and tablets, and now the MMX partnership represents the company’s ongoing shift to bet on “programmatic” (automated) advertisement buying and selling on mobile. Although neither company expects to earn major revenue from the exchange until next year, they both hope that their partnership will encourage more spending on the quickly bought and sold programmatic ads we mainly see these days in the form of ads for gaming, dating and other types of mobile applications.

“When a large, premium advertising company and a leading technology provider come together, it accelerates the market into rapid expansion. Our partnership with Millennial Media will unlock their scale, high quality supply and unique data to ignite the mobile marketplace”, said Brian O’Kelley.

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