Posts Tagged ‘Brad Rencher’

Brad Rencher

@Adobe Summit: Key Marketing Mandates from Adobe’s CEO

The Adobe Summit kicked off yesterday in Salt Lake City. More more than 4,500 digital marketers and senior leaders representing some of the world’s top brands gathered to learn the latest about marketing trends and share best practices. Adobe’s CEO Shantanu Narayen took the stage to introduce the Summit and presented the following 3 Key Marketing mandates: […]


Conde Nast introduces Digital Catalyst

Conde Nast just announced the introduction of” digital catalyst groups” to facilitate digital audience buying processes. Christopher Reynolds, VP of marketing analytics at Conde Nast, explained during a panel at the Adobe Summit that Conde Nast has developed catalyst groups in order to efficiently deliver advertisers digital audiences. Conde Nast’s digital analytics team has classified […]


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The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.


FIFA Adds Women’s Soccer Strategy

FIFA Adds Women’s Soccer Strategy

For FIFA, increased participation will mean increased interest in the women's game, leading to more marketing opportunities for brands as well.