A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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Volaris ::: ONEMI – Schackleton Chile ::: Perú Travel – Grupo Ingenia ::: Noblex – Argentina ::: Avantrip – Phd :::
Mexico’s low-cost carrier Volaris is about to launch weekly flights to Florida from Mexico City and Guadalajara. With the addition of Fort Lauderdale, Volaris will have eight direct routes from Mexico City to the United States.This comes just a week after Volaris announced the launch of flights from Guadalajara to the U.S. cities of Portland, Oregon and Reno, Nevada.. The Mexico City route will be a first for Fort Lauderdale-Hollywood since AeroMexico ceased service there in September 2007, while the route from Guadalajara is a completely new.The flights from Fort Lauderdale-Hollywood to Mexico City will operate thrice-weekly on Mondays, Wednesdays and Fridays, departing at 1:15 p.m. for arrival in Mexico at 4:20 p.m., Volaris said.The Fort Lauderdale to Guadalajara flights will run Thursday and Sunday, departing at 3:45 p.m. and arriving at 6:45 p.m.
- Shackleton Chile
Shackleton Chile has been chosen by ONEMI , the National Emergency Office of the Interior and Public Security Department in Chile, for the development of its new campaign of prevention against earthquakes, after holding a tender in which 13 advertising agencies participated.Among all participants, Shackleton in Chile displayed creativity, enthusiasm and a well-done job to stay in Latin America, so it will be launching a campaign in late November to raise awareness and educate people against possible earthquakes.
- Peru Travel – Peru
Peru Travel has announced that Grupo Ingenia will be the agency responsible for the portal, which belongs to the Ministry of Foreign Trade and Tourism of Peru, to increase the number of domestic and foreign visitors to the country.
Having won the tender called by Peru Travel, Grupo Ingenia will be in charge of the web full maintenance included its 13 versions in eight different languages, content management, usage, SEO, web analytics and technology.
- Noblex – Argentina
Noblex has introduced its new logo and image showing a “more modern, stylized and uncovered” typography. The brand has also added a propeller at the end. The makeover is part of Noble’s marketing strategy that has been carried out since 2013 and included the presentation of a new isotype and its’ campaign “Viví Noblex, Viví Genial.”Noblex new identity was developed locally by agency RIB and can be displayed in all brand communications, which seeks to position itself as a fresh, young and aspirational brand.
- Avantrip – Argentina
Phd, the media agency led by Daniel Santuccio, has been chosen by Avantrip to develop its’ strategy, media planning and buying.