Atlético Madrid Looks to Mexico to Solidify its International Expansion Atlético Madrid creates a subsidiary company to manage its teams around the world.
SPORTS MARKETING BITS: 48 Team World Cup, NBA, NFL, Atletico de Madrid … A summary of the most exciting recent news in sports marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.