Posts Tagged ‘Association of National Advertisers’

Association of National Advertisers

Participate in the ANA-Portada Multicultural Thought Leadership Issue!

We are excited to announce our exclusive partnership with the Association of National Advertisers (ANA) for the publication of a Multicultural Thought Leadership Issue. The partnership reflects Portada’s standing as the leading media in multicultural marketing, media and technology reaching more than 130,000 marketing and technology executives in the Americas through leading events, digital and print properties.


RESEARCH: 80% of Advertisers Use Data to Help Manage Agency Relationships

More than 80 percent of advertisers currently use data to help them manage agency relationships, especially in the area of managing media budgets according to the new survey “Using Data to Manage Agency Relationships: What’s Important to Marketers,” from the ANA (Association of National Advertisers).Data is most important and most heavily used in managing media and billing/budgets, and least important and least used in the areas of creative and production.


ANA Creates Alliance for Inclusive & Multicultural Marketing

The ANA (Association of National Advertisers) announced the formation of the Alliance for Inclusive & Multicultural Marketing (AIMM) to create a unified voice for the advancement of multicultural marketing.The AIMM will bring together senior thought leaders from the African-American, Hispanic, Asian, LGBT and general market communities to create a united blueprint for the evolution of multicultural and diverse-segment marketing in America.


MORE FROM PORTADA

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

We looked at the top 15 online retail sites visited by Hispanic shoppers in the US and how they scored in number of visitors in May 2018.


Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.