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Philips Lighting has named David Albertín as its new marketing manager for Spain and Portugal. He has been a part of the company since 2002, and will now replace Jorge Jusdado.

 

 

 

 

 

Western Union has appointed Natalia Cordero to product manager in Costa Rica, as reported by AdLatina. Previously, she worked as a digital marketing specialist at Abbot.

 

 

 

 

AdLatina has reported that Anheuser-Busch InBev has promoted Federico Barallobre to head of insights, innovation and analytics for the South America region.

 

 

 

 

 

Grupo PSA‘s automotive brand Opel has appointed Paula Vicente as the new director of marketing in Spain. She had previously filled the role of planning & strategy manager at the same company.

 

 

 

 

 

Twentieth Century Fox Television Distribution (TCFTVD) has announced that Ricardo Rubini will replace Elie Whaba as SVP, Sales, Latam & the Caribbean. In his role, Rubini will oversee TV sales and the firm’s negotiations throughout Latin America.

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Accenture

descarga (1)Accenture has appointed IPG’s UM as its Global strategic media planning and buying partner, following a formal review. MEC was the incumbent agency.UM will work alongside Accenture’s creative shop TBWA Worldwide as well as its other partners to develop cohesive messaging. This will include developing targeted engagement strategies that bring the company’s “New. Applied. Now” insights and industry updates to key audiences.

 

  • Royal Enfield

descargaChennai based motorcycle manufacturer Royal Enfield  announced the opening of its second direct distribution subsidiary outside India. The company started direct operations in Brazil, the fourth biggest two wheeler market in the world.The company also launched its first flagship store in the heart of the Sao Paulo, Brazil. The newly-formed subsidiary – Royal Enfield Brazil – will be selling to dealers, as well as conduct all front-end development and support activities such as marketing and aftersales in the country.The brand also has strong presence in Colombia, another important two-wheeler market in Latin America.The subsidiary and its regional office in Sao Paulo, is will be managed by Claudio Giusti, Country Manager, Royal Enfield Brazil and will be responsible for handling its operation in the market, including sales, marketing, communication, warranty, and aftersales.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Copa Airlines 

descarga (3)Denver International Airport announced Copa Airlines will start offering direct flights between Denver and Panama in December. Flights will travel between Denver and Panama City four times a week: Monday, Wednesday, Friday and Saturday.From Panama, travelers will be able to connect to many more destinations in Central and Southern America.Flights on Copa Airlines offer several amenities that are becoming harder to find on American carriers, such as free meals and drinks (including wine and liquor) and two free checked bags.

 

  • Anheuser-Busch InBev

veza-surAnheuser-Busch InBev is adding another brand to its craft and import focused portfolio by launching Veza Sur Brewing Co. in Miami. The company described Veza Sur as a “Latin-American inspired craft beer brand,” and said it would also open a brewpub in the Wynwood Art District of Miami.Along with Burger, 10 Barrel Brewing co-founder Chris Cox and Bogota Beer Company founder Berny Silberwasser, were credited with helping to develop the brand. Anheuser-Busch owns both 10 Barrel Brewing and Bogota Beer Company.

 

  • Discovery – Costa Rica Theme Park

descarga (1)Discovery Communications, owner of Discovery Channel and Animal Planet, will build a US$400 million theme park in Costa Rica. Local investment firm Sun Latin America will be responsible for developing the 800-hectars (1,977-acre) project in the province of Guanacaste, a beach tourism destination some 225 kilometers (139.81 miles) north of the capital, the government said.The park, which will include hotels, eco-adventure activities, sports areas and restaurants, will generate some 2,000 jobs during its 2018-2020 construction, Costa Rican President Luis Guillermo Solís told a news conference.Discovery Communications and Sun Latin America did not provide details on their agreement.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

What:Anheuser-Busch InBev, one of the world’s largest brewers, has kicked off a global media planning and buying agency review for its US $2 billion global media assignment.
Why It Matters: The company owns eight agencies spanning all major holding companies to handle media operations in more than 50 countries. The number of agencies that the company aims to globally consolidate has not been determined.

descarga (4)Anheuser-Busch InBev, one of the world’s largest brewers, has kicked off a global media planning and buying agency review for its’ US$2 billion global media assignment.

WPP’s MediaCom, the current US incumbent, has held the account since late 2014. Globally, the company has eight agencies from the six major groups — Mediacom, WPP, Publicis, Omnicom, Interpublic, Havas and Dentsu — spanning all major holding companies to handle media operations in more than 50 countries. AB InBev is inviting the six major holding companies to put together teams to pitch the assignment.

Media Link is the company’s search consultant, while Media Path will handle auditing.The review will be led by the brewer’s global marketing team, which is based in New York. The process, beginning in April, is expected to close by the second half of this year.

The review comes several months after AB InBev acquired SABMiller for US$103 billion. AB Inbev is the 20th-largest U.S. advertiser. The brewer spends an estimated US $624 million on ads in 2015 and about US $695 million from January through November 2016 in the US, according to Kantar Media. Globally, the company spends upwards of US $2 billion a year annually on ads in more than 50 countries around the world.

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

SPECIAL 50% OFF HOLIDAY OFFER for the subscription to Portada Interactive Database of Marketers targeting LatAm consumers. Please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription at the special offer price (offer expires Dec. 23!.)

Click here for previous Latam Sales Leads editions

  • Anheuser-Busch InBev

mmlsf1g__400x400Brewer company Anheuser-Busch InBev is said to be considering reviewing its global ad buying business, following its recent takeover of rival SABMiller, Mediapost reports.The company will hire a consulting firm to review existing practices, according to The Wall Street Journal.The company currently works with several ad buying firms including WPP, Publicis Groupe, Dentsu and Interpublic.The review is expected to be conducted in the second quarter of 2017 and cover North America, Europe, APAC, LATAM and Africa amongst other markets.

 

 

  • Aeromexico

descargaAeromexico, Mexico’s Global Airline, announced the launch of Aerobot, a chatbot (automated system which engages in conversation with a user) for Facebook Messenger which lets customers search for flight and other information. Aeromexico is the first airline in the Americas to offer a chatbot, which is available in Spanish and English.Travelers can use Aerobot to search for Aeromexico and partner flights, entering information (origin/destination and dates) to obtain flight schedules and pricing. To complete the transaction, users are linked to Aeromexico’s new mobile-friendly website. (Version in English for the U.S. market: http://m.me/AeromexicoNA)Aeroméxico, recently launched its new digital ecosystem including an all-new website, new check-in kiosks at airports, and soon, a new mobile app, which all together will offer an omnichannel experience to making traveling easier.

  • Hertz/Localiza

descarga-12Hertz Global Holdings, Inc.  has reached a long-term agreement with Localiza, South America’s largest rental car company and the market leader in Brazil, to form a strategic partnership encompassing co-branding in Brazil and use of the Localiza brand in other select markets, customer referrals and the exchange of technology and information.  As part of the agreement, which is subject to approval by the Brazilian antitrust authority (Administrative Council for Economic Defense or CADE), Localiza will purchase the Hertz operation in Brazil.Under the agreement, Localiza customers traveling outside of South America will be referred to Hertz reservation channels. Hertz customers traveling to Brazil will be referred to Localiza, with “Localiza Hertz” branding in many locations, providing them access to a broader network of locations and a larger vehicle fleet than currently offered by Hertz Brazil.The purchase price for the Hertz Brazil operation, which includes both rental car and vehicle leasing, is expected to be R$337 million. Both companies will continue to operate independently until the agreement receives anti-trust approval.

  • Hyatt Regency

descarga-13Hyatt Hotels Corporation has confirmed the opening of Hyatt Regency Cartagena, the first Hyatt-branded hotel in Colombia.The opening of Hyatt Regency Cartagena represents Hyatt’s on-going commitment to developing global brand footprint in key gateway markets, many of which are located in the thriving Latin American region. Located in the Boca grande district, Hyatt Regency Cartagena is designed around one objective: to connect today’s travellers to who and what matters most to them.

Find out who are the brand and agency executives behind these campaigns/moves. Plus detailed contact information on more than 1,500 Corporate Marketers and Agency Executives targeting Latin American consumers.GET YOUR FREE TRIAL to PORTADA’s Interactive Database! Contact Sales Research Manager Silvina Poirier if you have questions: silvina@portada-online.com

  • LATAM Airlines 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.
SPECIAL 50% OFF HOLIDAY OFFER for the subscription to Portada Interactive Database of Marketers targeting U.S. consumers. Please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription at the special offer price (offer expires Dec. 23!.)

For prior Sales Leads editions, click here.

  • Taco Bell

taco_bell_logo_2934Taco Bell is working on a substantial branded long-form video content investment that began in early December and will continue with at least 40 pieces of content in 2017. The fast-food restaurant chane is launching “Taco Tales” on YouTube —a six-episode web series that features re-enactments of people’s adventures in retrieving Taco Bell with comedians and YouTube personalities in the starring roles. The series was created in partnership with L.A.-based content studio Madison + Vine, and will be followed up with another six-episode run of a Taco Bell clip show that uses the content that already existed from Bell enthusiasts, with the participation of the creators, in a The Soup or Tosh.O-style format.

  • Dunkin’ Donuts 

Dunkin’ Donuts and the National Hockey League announced a multi-year agreement, making Dunkin’ Donuts the official U.S. coffee, donut and breakfast sandwich of the NHL®. The partnership, which marks Dunkin’ Donuts’ first national sports league partnership, will officially launch during the 2017 Bridgestone NHL Winter Classic® outdoor game in St. Louis on January 2, 2017.As part of the deal, Dunkin’ Donuts will be featured at several of the NHL jewel events, including the NHL Winter Classic®, NHL® All-Star Weekend, NHL Stadium Series™ and the NHL’s year-long Centennial celebration. Dunkin’ Donuts will be included in advertising, LED Signage and jumbotron displays, as well as on-site activations at each jewel event.Dunkin’ Donuts also will have significant presence across NHL’s broadcast and digital platforms in the U.S. Additionally, Dunkin’ Donuts has a multi-million dollar partnership with NBC Sports that will include custom in-game features and dasherboard visibility, as well as advertising across broadcast, digital and social media channels beginning January 2 and continuing throughout the NHL season.

  • Fresco & Más Stores

descarga-13Southeastern Grocers, parent company of BI-LO, Fresco y Más, Harveys and Winn-Dixie stores, unveiled five new Fresco y Más stores throughout Miami-Dade and Palm Beach County during a simultaneous ribbon-cutting ceremony.By listening to customers throughout their communities, the company has tailored each new Fresco y Más to provide an authentic Hispanic grocery store, with expanded product assortments, better value and a cleaner, more enjoyable shopping experience.These stores are focused on delivering lower, everyday pricing as well as exciting special promotions on the items customers buy most, from fresh produce and high quality meats, to expanded local Hispanic products and new store features, allowing families to enjoy authentic, quality food for less on more than 3,000 products throughout the store.The first Fresco y Más store concept was launched in Hialeah, FL in June 2016. Fresco y Más now includes six locations throughout South Florida.

To get detailed contact information about the decision makers behind these campaigns and access an annual subscription to the interactive database of more than 2,500 marketers targeting U.S. consumers, take advantage of the SPECIAL 50% OFF HOLIDAY OFFER. Please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription at the special offer price (offer expires Dec. 23!.)

  • AB InBev

descarga-14Anheuser-Busch InBev’s Busch brand is making its’ Super Bowl ad debut in 2017, according to Ad Age.The ad will be handled by Deutsch New York, which won the account earlier this year.The move is unusual as the brand commonly features mainstream brands like Budweiser and Bud Light. AB InBev spent US$3 million in measured media last year on Busch and Busch Light, according to Kantar Media. A-B InBev has already increased its media spending for Busch, adding 10 weeks of national TV time last year and upping its out-of-home and digital spending for the brand. AB InBev holds exclusive Super Bowl ad rights to the game for the beer category.

 

 

 

  • Sprint

sprint1Sprint is airing commercials spots on television, cable, theaters and online to encourage people to sign up for its services during the holiday season. The theme of the campaign is “Por la Mitad”. Thereby Sprint explains that its plan is 50% cheaper than its competitor’s Verizon.Developed by Alma, the first spot features singer Jose Feliciano translating the classic song “Feliz Navidad” into “Feliz La Mitad” (Merry Half) to promote Sprint’s positioning that subscribers can save 50% versus competitor rate plans. The second spot iwas developed by Sprint’s in-house shop YellowFan Studio and features spokesperson Paul Marcarelli

 

  • Terra’s Kitchen 

descarga-15Crossmedia has been named media agency of record for Terra’s Kitchen, a healthy meal kit delivery service, Mediapost reports. The account will be handled out of Crossmedia’s Philadelphia offices, and will include planning, buying and real-time analytics. Terra’s Kitchen spent US$200,000 on measured media the first six months of 2016, up from us$15,000 during the same period in 2015, according to Kantar Media.

To get detailed contact information about the decision makers behind these campaigns and access an interactive database of more than 2,500 marketers targeting U.S. consumers, take advantage of the SPECIAL 50% OFF HOLIDAY OFFER. Please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription at the special offer price (offer expires Dec. 23!.)
NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 30 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

Anheuser-Busch InBev

descargaAnheuser-Busch InBev has decided to outsource U.S. media buying to an agency, putting in doubt the future of its in-house media unit. The brewer has not yet picked an external partner, but expects to complete its ongoing agency review in October. It is possible that the brewer would move some BMG employees to whatever agency it picks.A-B InBev is the nation’s 22nd-largest ad spender, shoveling out US $1.56 billion for U.S. advertising on brands including Budweiser, Bud Light, Michelob and Stella Artois in 2013, according to the Ad Age DataCenter.Agencies that survived an initial round of cuts include WPP’s MediaCom, Omnicom Group’s OMD, Publicis Groupe’s Spark, which is part of Starcom Mediavest Group, and Dentsu’s Vizeum, according to people familiar with the matter.The media changes are occurring under a new leadership team. Mr. Socquet joined the brewer’s U.S. division in January after running marketing in Canada since 2010. He recently elevated Lucas Herscovici, the former VP of U.S. digital marketing, to a newly created role called VP-consumer connections, which includes oversight of media, as well as digital and sports marketing.

Starcom- Buyagift

descarga (4)Starcom MediaVest Group (SMG) has been appointed to handle the international Pay Per Click (PPC) and digital activity for Buyagift.The international deal follows a pitch against Netbooster.

 

‘YO SOY EL ARTISTA’: Toyota, Revlon, T-Mobile

descarga (5)Telemundo announced a multiplatform sponsorship initiatives with Toyota, Revlon and T-Mobile that will be part of its new reality competition series, “Yo Soy El Artista.” The program will debut on Sunday, September 14 at 8PM/7C. “Yo Soy El Artista” will air simultaneously in the U.S. on Telemundo and throughout Latin America on the cable networks E! and Telemundo Internacional. It will incorporate the Toyota Camry and Toyota Prius via engaging integrations throughout the 13-episode run. Toyota will also sponsor branded vignettes and cross-promotional segments about the series on popular Telemundo programs. The partnership will extend off the television screen with a digital component, “La Trayectoria” (The Path) and a Twitter Amplify program .Revlon will feature Revlon Luxurious ColorSilk Buttercream™ hair color in a number of multi-platform initiatives. Miguel Garcia, expert stylist for Revlon Luxurious ColorSilk Buttercream, will lead a three-episode challenge.T-Mobile will become the exclusive wireless sponsor and official voting partner for “Yo Soy El Artista,” in addition to providing on-air and digital integrations.

Stolichnaya Vodka

images (1)Stolichnaya Vodka’s new campaign, developed by Stoli’s new AOR Richmond, Va.-based The Martin Agency,  is all about authenticity: Stoli as “the” vodka versus “a” vodka. The labels and cap stand out and the bottle is implied by the slightest color offset against a red background.The campaign also brings back TV ads, which will arrive in 2015. The effort includes print, out-of-home, and digital elements, all with the tag, “Stoli, The Vodka.” Digital includes 25 animated shorts running on Stoli sites like YouTube, Facebook, and Twitter, with shorter versions on Vine and Instagram.

 

Airbnb

descarga (8)Starcom has been awarded the global media planning and buying account for rental and hospitality website Airbnb. The account will be led out of the Chicago office with Starcom US working closely. The pitch was headed by TBWA\Chiat\Day Los Angeles, which partnered with TBWA\Paris and Lew’Lara\TBWA in Brazil as well as TBWA\Singapore and TBWA\London that had been working on projects with Airbnb in Asia Pacific and Europe. Also, TBWA has been appointed as global creative agency following a competitive review against unnamed agencies. Airbnb has more than 500,000 listings in 33,000 cities and 192 countries. The service was founded in August 2008 and is headquartered in San Francisco.

Southwest Airlines

descarga (6)Southwest Airlines is unveiling a brand refresh as it grows up and out of the U.S.The carrier is revamping its campaign, tagline, in-airport signage and even the aesthetic of its planes. The initial effort breaks with a commercial unveiling the new plane design themed, “Without a heart, it’s just a machine.”The new push aims to raise that bar by drawing in new passengers beyond its faithful flyers with the message that unlike most airlines, it cares. The relaunch is by far the airline’s biggest to date. This push is different in that it covers all communications, products and even its airport kiosks. GSD&M led the marketing for the rebrand. Branding firm Lippincott handled the design of plane’s exterior, the in-flight materials, the in-airport look and the logo redesign, Razorfish handled the design of the Southwest microsite. Camelot, Southwest’s longtime media agency, fielded the media.

Jimmy Dean®

descarga (7)Jimmy Dean®, a brand that has long been associated with breakfast and the morning sun, has released a new integrated marketing campaign to introduce the brand’s new line of lunch and dinner offerings. The new marketing initiative is keeping the iconic Sun character as the central theme of the promotion, which aims at delighting consumers through unexpected moments that brighten their days. The campaign, developed by TBWA Chiat Day Los Angeles, includes the launch of the world’s first solar-powered GIFs as the highlight of the “Sun Cinema” event, a shadow selfie consumer sweepstakes, and two new television spots. The multi-faceted 360 degree campaign will also be supported through additional on-the-ground events, print, digital, social, out-of-home advertising, shopper marketing and public relations.

 

CHECK OUT Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

 Telefónica – Europe ::: Ducati – Wikot Brazil ::: Tulipán Argentina – BBDO ::: Anheuser-Busch InBev – Europe (Spain included) :::

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Kelley Eberhard at 1-212-685-4441 or e-mail him at kelley@portada-online.comSEE A DEMO OF THE DIRECTORY!

  • Telefónica – Europe

telefonicaTelefónica has called a pitch for its European media buying and planning account. O2, ZenithOptimedia, Dentsu Aegis Network, Havas Media and WPP are among the incumbents.

 

  • Ducati – Wikot Brazil

ducatiDucati has chosen Wikot to handle its digital media and social networks in Brazil.

  • Tulipán – BBDO – Argentina

Kopelco´s brand Tulipán has chosen BBDO to manage its communication in Argentina. Carlos Pérez and Daniel Melero will be in charge of the brand.

  • Anheuser-Busch InBev – Europe (Spain included)

abinbevAnheuser-Busch InBev is calling a European media review. The company owns brands like Budweiser, Beck’s and Stella Artois.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Kelley Eberhard at 1-212-685-4441 or e-mail him at kelley@portada-online.comSEE A DEMO OF THE DIRECTORY!