Andy Amendola


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)
Click here for previous Changing Places editions

descarga (3)Havas Edge, an international performance marketing agency, has announced the addition of Nicole Cordero, Vice President US Hispanic Media. Based in Los Angeles, Cordero will provide leadership and insight to all agency departments with regard to Hispanic marketing.Prior to Edge, Cordero was the Director of Hispanic Strategy and Planning at Mercury Media. During her time there, she successfully transitioned major performance marketers into Hispanic media and partnered with networks to create longer length commercial breaks to accommodate four and five-minute commercials. Her thought leadership and strategic approach has helped expand media opportunities for several US Hispanic clients including Beachbody, Guthy-Renker, Murad, Londen Insurance, Telebrands and Nutribullet. Prior to her time at Mercury, she held roles at agencies in Southern Ontario, Canada and Mexico City.


descarga (4)Cross-cultural agency the community has announced Andy Amendola’s promotion from Director of Digital Strategy to Senior Director of Digital Strategy.  In this role, Amendola will continue to drive digital media planning for clients such as Verizon, Corona, Converse, and more. Throughout his time at the community, Amendola has played a crucial role in helping the agency raise its digital IQ, maximize its usage of Sapient technology. During his time at the agency he has also built and led a formidable in-house digital and social strategy team. With more than 13 years of experience, Amendola has worked across a variety of disciplines, agencies, and clients, including with Coca-Cola, Sony Pictures, Diageo, Unilever, Kraft, P&G, Mars, Frito-Lay, Campbell’s Soup Company, Coors Light, and SC Johnson.



descarga (5)IPG’s Carmichael Lynch has promoted Marcus Fischer from President to CEO. Fischer rejoined Carmichael Lynch as president in 2013.  The agency existing and new clients include U.S. Bank, Arla Foods and Truvía, among others.





descarga (7)Telemundo Las Vegas / KBLR announced the addition of Harry Ruiz as Sports Anchor and Javier Cervantes Multi-Media Journalist. They will join News Anchors Antonio Texeira, Alejandra Ortiz and a team of dynamic reporters to deliver local breaking news and information to Spanish-speaking viewers in southern Nevada. Ruiz and Cervantes will join the news team on Monday, March 6 and will appear on all Noticiero Telemundo Las Vegas newscasts airing on weekdays live at 5PM, 5:30PM, 6PM and 11 PM.


descarga (6)Prior to joining Telemundo Las Vegas, Ruiz worked as the Sports Director for Univision El Paso / KINT. He also served as the play-by-play radio announcer for the Spanish broadcasts of University of Texas at El Paso’s football and basketball teams. Ruiz started his television career as a Sports Anchor and Reporter for Televisa Laguna in Mexico.




XRPjbllfCervantes joins Telemundo Las Vegas as Multi Media Journalist and previously he worked as a reporter at Telemundo Tampa WRMD-49. Cervantes also hosted his own radio show on Furia Mexicana Radio in Orlando, Florida.






descarga (1)John Bernbach has been appointed Ai Media Group’s chairman of the board. The executive will be responsible for developing and executing growth strategies and creating new service offerings for the media and technology business.



descargaPCH/Media, the digital advertising and data arm of Publishers Clearing House, has appointed Spencer Scott as its first head of media platform. He will report to Steve Bagdasarian. The company’s media portfolio stems from the 2016 rebranding of Liquid to PCH/Media.

ginnMichael Ginn has been appointed President of Sales for Hispanicize Media Group (HMG), the parent company of the Hispanicize events, DiMe Media, Hispanic Kitchen and the Hispanic PR Blog.Ginn will be based out of HMG’s New York office. He will be responsible for sales team leadership, business development strategy and driving revenue for the company.Michael joins HMG from SignOn Media, LLC, a data, technology and media company where he was CEO.



descargaDario Spina has been appointed chief marketing officer for Viacom Velocity, the unit which creates marketing programs and content for Viacom advertisers. Spina helped launched Velocity in 2014 and was most recently executive VP of the unit.





julieJulie Fleischer has been appointed VP of product marketing for marketing solutions at analytics company Neustar. She was most recently managing director at OMD Chicago. Prior to that she spent six years at Kraft Foods Group, rising to senior director of data, content and media. She also served as VP and group director at Digitas.




People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)

For prior Changing Places editions, click here.

descarga (1)Ricardo Sternbach has been apointed Ad Sales Director at Olympusat based in West Palm Beach. He is tasked with developing an Advertising Sales Unit for the U.S. Hispanic and Latin American markets. Previously Sternbach worked as Regional Sales Manager at EstrellaTV in New York City.


descarga (2)Medula has appointed Javier Chanfreau as its new CEO. Since his designation, he has secured several business relationships and exclusive commercial representations including with Microsoft Advertising for Central America, Chile and Peru, Shazam covering the majority of Latin America and Miami, and Opera Mobile for the panregional market. For the last two years, Javier has been the VP of Sales for the U.S. Hispanic and Latin America markets for all of the company’s products. Based in Miami, Chanfreau has held different executive positions including: Regional Sales Manager Grupo Clarin, Country Manager Ybrant and South America Sales Manager Microsoft Advertising/Ybrant. Chanfreau has a Bachelors Degree from Universidad Catolica in Argentina and a Masters Degree in Higher Management from ESADE, Spain.

Lucia Ballas Traynor recently left CafeMom’s MamasLatinas.com. Ballas Traynor was MamasLatinas.com CEO and Co-Founder since the site’s launch in 2013.

AAEAAQAAAAAAAAJwAAAAJDY0YTc2NDcyLTU3MmMtNGI3MS1hOTA2LTc1ZWUxOTU4ZTE2YgTubemogul, a enterprise software company for brand advertising, has announced that Matthew Dybwad has joined the company as Head of Political and Public Affairs and will open the company’s new Washington D.C. office. Dybwad will report directly to TubeMogul’s VP of Media, Mark Rotblat. Dybwad brings over 15 years of experience as a digital media executive in political and public affairs advertising. Before joining TubeMogul, he co-founded CRAFT, an integrated political communications agency, where he was responsible for building and overseeing the digital practice, including the formation of the agency’s internal programmatic unit.

descargaJust nine months after her initial hire as head of sales for Yahoo in the Americas, Lisa Utzschneider has been promoted to chief revenue officer for all markets globally.Utzschneider has worked for advertising’s biggest sales organizations. She sold advertising at Microsoft for a decade before leaving for Amazon in 2008, when the online retailer first entered the advertising business.Utzschneider’s predecessor, Ned Brody, has officially left Yahoo.Also out is Kevin Gentzel. Appointed to a senior sales role two weeks before Utzschneider’s hire, he left in mid-May and now serves as CRO of Gannett and USA Today.

descarga (3)Balsera Communications has promoted Sonia Diaz to Director of Public Relations and Digital Strategies, effective immediately. In her expanded role, Sonia will support new business development while managing messaging, strategy, objectives and partnerships for Balsera’s U.S. Hispanic, public affairs and government affairs clients.Diaz joined Balsera Communications in 2011 as a Senior Account Executive supporting the agency’s U.S. Hispanic practice. During this time, she has led the creation and implementation of U.S. Hispanic and public affairs campaigns that include grassroots, grasstops, and public policy engagement for consumer, trade and online audiences. In 2014, her leadership won Balsera Communications the awards for PRWeek Multicultural Campaign of the Year and the Hispanic Public Relations Association (HPRA) Best Media Event of the Year.


andyamendola_thecommunitycroppedThe community, part of SapientNitro, has announced the addition of Andy Amendola as Director of Digital Strategy. Based in Miami, Amendola will report directly to Andrew Speyer, Head of Strategy, ensuring the seamless integration of digital and social thinking into all strategic work at the agency.Prior to joining the community, Amendola was Director of Digital Strategy at the Miami office of Y&R/Bravo .Before that, he helped Campbell’s Soup Company drive social strategy across all its brands. Amendola was also Director of Strategy at the New York office of Fanscape, part of The Marketing Arm. He has also held digital strategy positions with increasing responsibility at Universal McCann, DeVries Global, 360i and Ogilvy & Mather.

descarga (4)Luis Jimenez has left his post at Spanish Broadcasting System’s (SBS) “Amor 93.1” WPAT-FM Paterson, NJ/New York and from his syndicated morning show less than a year after returning to the network. This was his second opportunity with SBS, after a failed effort on across the street rival Univision Radio.

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