Amanda Richman


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The Interactive Advertising Bureau (IAB) has named digital marketing veteran John Frelinghuysen as the trade group’s newest Publisher-in-Residence to tap into his insider perspective on the digital video advertising landscape. Most recently, Frelinghuysen served as Executive Vice President for Digital Media at Disney/ABC Television, where he led digital product, technology, business development, and strategy for the ABC Network, Disney Channels, and Freeform—leveraging his deep insights into how publishers and brand marketers can navigate fundamental shifts in consumer video viewing behaviors to reach engaged audiences on a variety of screens and platforms, from OTT to mobile devices.In this new advisory capacity, Frelinghuysen will work with IAB and its Digital Video Center of Excellence. Prior to joining Disney, Frelinghuysen served as Senior Vice President of Strategy for AOL.


Kristina Lutz has been appointed president of investment at Publicis media agency Starcom, succeeding Amanda Richman, who recently departed to become U.S. CEO at WPP’s MEC. Lutz was most recently executive VP overseeing the auto business at iHeartMedia






Starcom also promoted two executives to president, chief client officer. Danielle Gonzales will work out of the Los Angeles officer, while Karla Knecht will work out of the New York office.


Gonzales, who was previously executive VP, managing director of Starcom’s multicultural unit and worked on the Kraft and Burger King accounts, will now oversee half of the agencies clients and oversee Starcom’s Performics unit.






Knecht, who was most recently executive VP, managing director, will also oversee half of the Starcom client roster.







Emmanuel Andre has been named to the newly created position of chief talent officer at Publicis Groupe. He was previously international president of Omnicom’s TBWA Worldwide.






Amie Miller was appointed chief talent officer at TBWA Worldwide. She was previously chief talent officer for TBWA New York. Prior to that she held the same position at MDC Partners.






MDC Partners’ Forsman & Bodenfors (F&B) has appointed Silla Levin as the agency’s new CEO. She replaces Erik Sollenberg.  Levin takes on the new role starting September 1.








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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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Grande Sports Academy (“GSA”) and FC Barcelona (“FCB”) have announced the appointment of Denis Silva as Barça Academy AZ’s Technical Director. Barça Academy is a partnership between FC Barcelona, one of the most famous soccer teams in the world. Silva will oversee the player development, coaching education and implementation of the renowned FC Barcelona training methodology at the full time year round residency program in Casa Grande, Arizona.Silva carries a UEFA PRO License and has a history of coaching youth players at the highest level in La Masía, the youth Academy of FC Barçelona in Barcelona, Spain. Silva joined FC Barcelona in 2010 and served in various coaching roles with the Club including the Head Coach of both the U13 and U14 academy teams. Silva speaks Spanish, Catalan, and English and brings a host of worldly experience both on the field and in the classroom that makes his hiring so outstanding for Barça Academy.


MEC announced that Amanda Richman has been named CEO USA. Once the merger between MEC and Maxus is complete, Richman will take charge of the new agency. Richman will join the agency in October and reports to Tim Castree.As President of Investment at Starcom USA, Amanda Richman architected and led the agency’s cross-channel investment practice across clients including Airbnb, Bank of America, Kraft Heinz and Samsung.  Previously, Richman served as the President of Digital for Mediavest. Prior to joining SMG, Richman held digital leadership roles at The Interpublic Group as Managing Director of their first digital agency, and at Time Warner leading client services for their interactive television division.



DeLu Jackson has been appointed VP of precision marketing at Conagra. He was most recently digital VP at Kellogg and prior to that held marketing positions at several automakers.






Spanish-language entertainment cable network Universo and Vice Media have announced the first show, called “Universo Vice,” as part of its partnership to reach the young, Hispanic market in the U.S. with Vice’s content.In May, Vice Media announced a partnership to produce content for NBCUniversal’s two Spanish-language networks, Telemundo and Universo, to tap into the millennial U.S. Hispanic market.This marks the first time Vice has produced a TV show specifically to reach this audience.According to the PEW Research Center, Latinos represent 20% of the U.S. millennial population.“Universo Vice” will feature 10, one-hour episodes, hosted by Beto Ruiz. Each episode will feature four stories. The episodes spotlight the artists who make counterfeit money, the Mexican government’s fight against drug cartels, and the legal trade of exotic animals.The show will premiere Sunday, August 20 on the Universo channel, which reaches 40 million households across the U.S.



WPP agency VML has promoted God-is Rivera to director of inclusion and cultural resonance, a newly created position at the agency. She will report to Ronnie Felder, managing director of human resources. In 2016, Rivera joined VML’s social-media practice.



PebblePost® announced the appointment of BuzzFeed President Greg Coleman to its Board of Directors. Coleman, president of BuzzFeed, joins PebblePost’s Board of Directors as a veteran in the advertising and media space. He previously served as President of Criteo, in addition to President and Chief Revenue Officer at Huffington Post and EVP of Global Sales at Yahoo. Coleman also held roles as President of Platform-A at AOL, Senior Vice President of Reader’s Digest Association, President of U.S. Magazine Publishing, and Vice President and National Sales Manager for Woman’s Day at CBS, Inc.





Russell Nuzzo has been appointed Gain Theory’s, the media and marketing consultancy housed within WPP’s GroupM, has appointed global head of attribution and marketing technologies.  Nuzzo shifts to the newly created role from GroupM where he was head of analytics services.  At Gain Theory he’ll work with clients such as Diageo, Target, Unilever, HomeAway, Vodafone and Aldi.





Roger Lynch has been named chief executive officer of Pandora, replacing Tim Westergren, who resigned in June. Naveen Chopra, Pandora chief financial officer, had served as interim CEO since Westergren’s departure. He continues in his CFO post. Lynch was most recently executive VP, advanced technologies at Dish Network and EchoStar. Before that he was chairman and CEO of Video Networks International.




Time Inc. has appointed Lori Leibovich Editor-in-Chief of HEALTH, effective immediately. Leibovich will also oversee digital for TIME HEALTH, a new company-wide initiative that draws on the full portfolio of Time Inc.’s brands, including TIME, HEALTH, FORTUNE, COOKING LIGHT, REAL SIMPLE, MY RECIPES, SOUTHERN LIVING and PEOPLE. In addition, Clare McHugh has been named Senior Director for Edit Operations. Leibovich succeeds McHugh as HEALTH Editor-in-Chief. Most recently, Leibovich was Time Inc.’s Digital Director of Women’s Content.




Commercial director Raúl B Fernández has officially signed with Cap Gun Collective. Fluent in all mediums including broadcast, web, mobile, and VR, Raúl has worked with brands such as Toyota, Chevrolet, Amazon, Johnnie Walker, Coca-Cola, Heinz, Captain Morgan, and Durex—and has won awards including a Cannes Lion and a D&AD Pencil. Born in Buenos Aires, Raúl lived up and down the western hemisphere for much of his youth before attending the University of Southern California’s School of Cinematic Arts, where he received a Masters in film. He also graduated from the UCB School of Improv Comedy. It’s arguable which education was a better investment.



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