Alice Rivera


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79IfH0B9_400x400Walton Isaacson an independently held, minority owned, full-service advertising and marketing agency, has made two new appointments:



2b88f09Juan Bonilla was named to the new position of Senior VP of Business Development, effective immediately.Bonilla joins Walton Isaacson from GlobalHue where he was EVP, Group Account Director on Verizon Wireless, United Airlines, Autozone, Coca-Cola and US Bank while leading global new business development.At Walton Isaacson Bonilla reports to founding partners Aaron Walton and Cory Isaacson.Bonilla, whose experience extends across the telecommunications, retail, entertainment, insurance, and pharmaceutical industries, began his agency career in account management at Lowe and Partners and Cliff Freeman & Partners.His experience also includes the client side and five years at Home Box Office where he was the marketing manager, presiding over launch campaigns for iconic HBO series such as The Sopranos, Sex and the City and Six Feet Under.Following HBO, Bonilla spent seven years at McCann Erickson where he was VP Management Representative leading the communication efforts for a wide variety of blue-chip accounts, including Comcast-owned Versus Network, Novartis, Pfizer, Applebee’s and Coca-Cola. At McCann, he also served as SVP Group Account Director for TAG, a specialized marketing arm focused on millennials.

Alice Rivera is the new Vice president, Hispanic Marketing.In her new position, Rivera reports to Walton Isaacson partners and co-founders Aaron Walton and Cory Isaacson.Read more.

AAEAAQAAAAAAAAYBAAAAJDM1MGVjN2ZkLWY5ZGUtNGZiOC1iOThjLTJhM2U4NTA3YjhkNAHistoryMiami has announced that Ivon Rodriguez has joined the museum’s senior leadership team as the new vice president of marketing. With more than 15 years of experience in communications and marketing, Rodriguez joins HistoryMiami as the museum continues to gain both local and national attention for its innovative exhibitions such as Operation Pedro Pan.Rodriguez is a Brown University graduate with a B.A. in international relations and Hispanic studies, Rodriguez received her executive MBA from IE Business School and Brown University. Rodriguez’s professional background includes working at Telemundo and Caracol, where she helped launch the telecommunications networks into new markets, as well as experience in event planning and marketing as vice president at an agency she helped found, The 360 Group, Inc.cy in an advisory position as she completes her MFA.

3c8204dUnivision Local Media has announced the appointment of Leonardo Ruiz to vice president, general manager of the Univision station in Salt Lake City, effective immediately. In this new role, Ruiz will oversee all aspects of station operations including Ad Sales, Marketing, News, Production and Promotions for Univision owned and operated television station, KUTH Univision 32, in Salt Lake City. Reporting to Lee Davis, executive vice president, Univision Local Media, Ruiz will continue to oversee sales for KUTH.  He will also remain general manager of Univision stations in Bakersfield: KABE Univision 39, KBTF UniMás 31, and KUVI MyTV 45, a position he’s held since 2013.Ruiz has held numerous positions at Univision since 2007.  Prior to joining Univision, Ruiz was the Director of Marketing for Chivas USA (Major League Soccer) from 2005-2007.

Ferreira-200Marcelo Ferreira was named co-CEO of mobile ad platform RevMob. He will share executive management duties with Pedro Jahara, current RevMob CEO. Ferriera was most recently CEO of hellofood Brazil, part of the foodpanda, which offers online ordering and delivery of restaurant menu items. Prior to that, he was a business analyst for management consulting company A.T. Kearney.



ConAgraCGO_EmbeddedDarren Serrao was named chief growth officer at ConAgra Foods, where he will also oversee marketing. He was most recently senior VP and chief marketing and commercial officer for Campbell’s Americas Simple Meals and Beverages division.

What: Advertising and marketing agency Walton Isaacson has appointed Alice Rivera as Vice president, Hispanic Marketing.
Why it matters: Rivera takes on the role previously held by Rochelle Newman-Carrasco, who will continue to work with the agency in an advisory position.

79IfH0B9_400x400Walton Isaacson , an independently held, minority owned, full-service advertising and marketing agency, has bolstered its strong multicultural client offerings with the addition of Alice Rivera as Vice president, Hispanic Marketing.

In her new position, Rivera reports to Walton Isaacson partners and co-founders Aaron Walton and Cory Isaacson.Rivera takes on the role previously held by Rochelle Newman-Carrasco, who has led WI’s charge in Hispanic marketing for the past seven years and will continue to work with the agency in an advisory position as she completes her MFA.

Rivera joins WI from Hispanic marketing agency Accentmarketing, where over the past 12 years she moved up to executive vice president/group director and managing partner.  In that time, she led Hispanic marketing efforts for clients including Farmers Insurance, Kaiser Permanente, So Cal Edison and Chevrolet, and expanded her responsibilities to oversee all business in the LA office.  Prior to that, Rivera served in account and management supervisor positions at Muse Cordero Chen & Partners and Enlace Communications, two agencies with pioneering roles in multicultural marketing.

Alice Rivera’s experience helps to fuel her passion for the kind of work that WI stands for across all segments as we recognize the role that diversity — of ideas and of ideators — plays when it comes to innovation,” said WI co-founder Aaron Walton.

Walton noted, “Latinos in the US are a diverse and vibrant community of innovators and influencers, and our clients have seen our Hispanic marketing counsel in areas such as strategy, creative, media, promotions and public relations have a direct impact on results. We look forward to Alice taking a leadership position in this critical and growing area.”

Isaacson added, “Alice’s understanding of multicultural marketing, particularly the Latino segment, twinned with her client experience and knowledge of best practices, will help the agency to continue to innovate in the Hispanic marketing efforts of major brands.”


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