A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Visa- FIFA – Global ::: La Comunidad – SapientNitro ::: Pepitos – Argentina ::: Globant – Argentina ::: Fiat y Alfa Romeo – Made ::: Viva! Absolut Vodka – Doblevida ::: Renault Mégane – Publicis
VISA – FIFA – Global
Soccer governing body FIFA signed a new accord with Visa Inc. (V) through 2022, extending their agreement. The world’s biggest bank-card network is the fifth FIFA partner to commit to both the 2018 and 2022 World Cups, following Adidas AG (ADS), Coca-Cola Co., Hyundai-Kia and Anheuser-Busch InBev NV. Visa joined FIFA’s roster of sponsors following a dispute between the soccer body and its previous credit card sponsor MasterCard that was only settled after FIFA agreed to pay US $90 million in compensation.
La Comunidad – Argentina / US
SapientNitro, a division of Sapient, has announced the acquisition of the creative Argentinean agency La Comunidad, founded by José y Joaquín Mollá. The agency has worked for Converse, Volkswagen, MTV, Virgin Mobile, Sony and Corona, among other brands. Currently, Gastón Legorburu is the worldwide chief creative officer.
Pepitos – Argentina
Pepitos! has launched for the Summer Season a new app called Scan Fun. The new app allows clients to scan the cookies and win tablets, longboards, headphones and a trip to Orlando for four people.
Globant – Argentina
Globant, the Argentinean software producer, has announced new clients: Bally Technologies and Embraer. The company also said it will continue with its expansion in Latam. Other clients include: Electronic Arts, National Geographic, LinkedIN and Coca Cola.
Fiat – Alfa Romeo – Mexico
Made, the Mexican creative agency leaded by Yosu Arangüena and Cristian Rocha, will work with Fiat and Alfa Romeo in the country.
Viva! Absolut Vodka – Mexico
Viva! Absolut Vodka is one of the new clients of the digital agency Doblevida. The agency will be in charge of the digital actions of the brand.
Renault Mégane – Spain
Publicis is in charge of the new campaign for the Renault Mégane. The campaign will be featured under the concept “Los copilotos no ayudan, Renault Mégane sí”. The campaing includes TV, print media and out door advertising.